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Social Media and Learning


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  • how many of you use social media in your personal life? How many use for work and professional development?
  • There are over 30 definitions of social media. It scales well, gaining strengths from large numbers, bottom-up control rather than top-down.
  • In Canada, just about any organizations and companies have some sort of presence on social media. As a nation, we are highly connected and fairly social online.
  • The average social media user age is 37 years old. 55+ is the fastest growing group.
  • had 160,000 students signed up. Two-thirds from outside the US.
  • How does it help education? Level the playing field, costs nothing (well, almost!) and it has a broader/different reach. We can talk to each other directly - huge for virtual workplace, distance learning.
  • Most activities are social - the way we currently design e-learning doesn’t take that into consideration
  • not a huge uptake - not officially supported, it has grown organically, not fully understand what it is for, people are careful to post only work-related comments. We have just reached 1000 users.
  • Include members to share/connect, allow self-organization and control (open vs. closed groups)
  • Transcript

    • 1. Social Media andLearningLearn@Work Week – Sept 20, 2012Stella LeeBlended Learning Leader, Global Learning TeamGolder Associates, Inc., CanadaiCore Researcher, SCIS, Athabasca UniversityPhoto credit:
    • 2. Today’s outline• Social Media Trends and Usage• Implications for Learning• Foster a Dynamic Social Learning Space•Q & A
    • 3. What is Social Media?Photo credit:
    • 4. Wikipedia’s definition• Social media includes web-based and mobile based technologies which are used to turn communication into interactive dialogue among organizations, communities, and individuals.
    • 5. Two ways of looking at - e.g. Flickr,YouTube, del.icio.us2. technological approaches - e.g. collaborative filtering, recommender, shared tagging
    • 6. Social Media Trends and UsagePhoto credit:
    • 7. Social media trends and usage• Canada has the world’s highest social networking penetration - 49.3% or over 17 million (2011)• 47% of Canadians use Twitter (18% of all Twitter accounts)• 58% have blogsSource:
    • 8. • In 2011, 50% of online Canadians visited a social media site at least once a week• 35% visited every day• 18-34 years old heaviest users, over 50 years old are also heavy users (over 40%)• daily access to email declined 28%Source:
    • 9. source: comscore’s December 2011 report:
    • 10. Implications for Learningphoto credit:
    • 11. • Formal learning - classes and online workshops and events, is the source of only 10% to 20% of what we learn at work - Jay Cross
    • 12. Social media is everywhere...• Marketing and communication• Organizational learning and development• Personal development• Research
    • 13. •v
    • 14. A “DIY” model• A lot more amateurish effort (Shirky, 2008)• It is scattered all over, many overlapping effort• It is organic/self-organizing• A sub-culture movement (not officially supported by institutions)
    • 15. Foster a dynamic social learning spacePhoto credit:
    • 16. From one-way broadcast
    • 17. To two-way conversations Photo credit:
    • 18. Many-to-many connection Photo credit:
    • 19. SharingPhoto credit:
    • 20. CollaboratingPhoto credit:
    • 21. Co-creatingPhoto credit:
    • 22. From then to nowThen NowFormal Learning Space Informal Learning SpaceMass Learning Personalized LearningCompetitive CollaborativeRestricted & Constructed Creative & ExtendedInstruction Personal Author & InnovatorContent Knowledge & Understanding
    • 23. Social learning is evolving fast• Not sure of the tools to use• Social platform new and changing every day• How to measure?• Netiquette
    • 24. Yammer - private social network
    • 25. Jam - social learning
    • 26. Golderpedia
    • 27. It’s no longer all about how much you know... It’s about how well you can learn.Photo credit:
    • 28. Start learning…• A new framework for supporting learning and performance in the social workplace• Internet Time Alliance Blog (with a social learning focus)• Why education needs social media• Social Learning Blog• 100+ examples of use of social media in learning
    • 29. Questions? Comments? Ideas?photo credit:
    • 30. Thank you!• Email: Twitter: @stellal• Slideshare:• Academia:• LinkedIn: