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Grand Prix Tours/Inside Grand Prix-2011

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Transcript

  • 1.
      • Presented by Grand Prix Tours
    Worldwide Television Brand Exposure & Formula 1 VIP Hospitality Opportunity
  • 2.
    • Formula 1 Overview
    • Introduction
    • Sponsorship Opportunity
    • Media Exposure
    • Budget Menu
    • Valuation
    • Benefits
    • Steps to Sponsorship
    • Contact Information
    Presentation Agenda
  • 3.
    • Formula 1 Overview
      • The premiere global motor racing series since 1950.
      • The biggest annual sporting event on television.
      • One of the most popular sports in the World.
      • A unique global sponsorship platform
      • 580 million unique viewers per year, 49% of Formula 1 viewers are
      • aged 35-55, and 31% age 25-34
      • Average 204 million unique viewers per race
    • Attracting Upscale Consumer Market & Biz oriented Audiences
  • 4.
    • Bahrain
    • Australia
    • Malaysia
    • China
    • Spain
    • Monte Carlo
    • Turkey
    • Canada
    • Valencia
    • England
    • Germany
    • Hungary
    • Belgium
    • Italy
    • Singapore
    • India
    • Japan
    • Korea
    • Brazil
    • Abu Dhabi
    Formula 1 is Global and Local
  • 5. Introduction - Grand Prix Tours
    • Producing elite motor sport racing tours and programs since 1983.
    • Unique pre-race driver and F-1 personalities interviews held in elegant locations with live audiences of exclusive dinner guests. Past drivers include:
      • Jenson Button Fernando Alonso
      • Mark Webber Sebastian Vettel
      • Adrian Sutil Sebastian Bourdais
      • Jarno Trulli Giancarlo Fisichella
      • Rubens Baracello Kaz Nakajima
    • Internationally recognized and award winning race commentator:
      • James Allen or Tom Clarkson, Motor Sport Journalist.
    • Exclusive insider racing content of interest to Formula 1
    • racing enthusiasts
  • 6. Introduction – Inside Grand Prix
    • “ Inside Grand Prix” is a Formula 1 focused television show, globally broadcasted in 27 countries
    • Each show has seven segments from insider, technical information to personal driver interviews
    • Broadcasts are 30 minutes, televised before each Grand Prix
    • The show is distributed worldwide, reaching 28 million viewers per show
    • Multi-language is available (English, German, Mandarin, others upon request)
    • “ Inside Grand Prix” is created and produced by RTV since 2002
    • Grand Prix Tours has partnered with RTV to film its Driver Talk Shows. Three-minutes of each Driver Talk Show will then air in a new segment in every episode of Inside Grand Prix .
  • 7. Sponsorship Opportunity
    • International Broadcast & Internet Media
    • Hospitality/VIP Entertainment
    • Activation
    • Race and Paddock Club Tickets
    • Hotel accommodations and exclusive transfers
    • Media measurement
    Click to Start Video
  • 8. Sponsorship Opportunity
    • Prime Components -- Media
    • 3 minutes of brand exposure on a new segment of Inside Grand Prix aired immediately before each Formula 1 race, for a total season brand-exposure of 60 minutes
    • Prominent display of company logo or product on the driver talk show backdrop
    • Each show will broadcast in 27 countries to an audience of 28 million viewers
    • A new segment will be filmed for each of the 20 episodes of Inside Grand Prix for a total season brand-exposure of 60 minutes
    • Immediate broadcast quality upload of entire 20-minute Driver Talk Show to Internet Broadcast Distribution website: TV-Paradise
    • Immediate broadcast on GP-Tours Microsite (entire 20-minutes)
    • Media metrics provided after each airing
  • 9. Branded Microsite
  • 10. Sponsorship Opportunity
    • Prime Components – Promotion
    • Mention in Press Releases Grand Prix Tours and RTV Press Releases
    • Logo with website link in sponsor area of Driver Talk Show webpage (entire racing season)
    • Home page and sub page banners ads/links on gptours.com, and insidegrandprix.com
    • Data capture – opt-in email registrants
    • Immediate upload of entire 20 minute Driver Talk Show to company website
    • Right to use microsite URL in company ads & promotions
  • 11. Sponsorship Opportunity
    • Prime Components – Activation
    • Product display and/or giveaway
    • available at each event
    • Opportunity to “brand” new segment
    • on Inside Grand Prix
  • 12. The Sponsorship Property
  • 13. Inside Grand Prix – Media Exposure Region Media Platform Viewers   Australia/Asia Channel ten, Pax/Gulf Air, Cathay Pacific, 4,138,000   Kingfisher, Korea Airlines, Singapore Airlines,     SuperSports.   Europe Red Bull TV, RTBF 2, CNBC, Sport TV, Finnair 11,459,300   www.racing-live.com, AMS TV, Premiere     www.t-online.de, www.igp.com, Motors TV     TV Nuvolari, IB3, La Sexta, TV Catalunya-TV 3 Pan America Speed Channel, RDS, Fox Sports Latin America, Globosat 9,100,000   Middle East Wataniya Airways, Bahrain TV, Al Dawri, 3,752,000   Al Kass, Qatar Airlines, Automoto TV, Ethiad Airways     Total 28,449,300
  • 14. Budget Menu
    • Media & Hospitality Package $1,200,000
    • Twenty (20) minutes of company logo and/or product prominently placed on
    • backdrop of Driver Talk Show during live taping
    • Three (3) minutes of Driver Talk Show featuring branded backdrop will air on Inside Grand Prix
    • A total of nineteen (20) new episodes of Inside Grand Prix will air immediately before each Formula 1 race for a total of sixty (60)
    • internationally televised, branded minutes
    • 25 VIP tickets will be provided to each live taping
    • Activation (product display, giveaway) opportunity at each venue
    • Media metrics will be provided the week after each show airing
  • 15. Budget Menu
    • Optional Components
    • Race Tickets At Cost
    • Paddock Tickets At Cost
    • Hotel Accommodations & Transfers
    • Discount on Grand Prix Tours published rates for guest of:
    • 5-10 (5%)
    • 11-15 (7%)
    • ( Private Tour ) 16-20 (10%)
    • ( Private Tour ) 21-50 (12%)
  • 16. Valuation – Inside Grand Prix Driver Talk Show
    • Backdrop is 20.48 times better value than Inside GP
    • Backdrop is 39.86 times better value than Speed TV
    • Backdrop is 45 times better value than Internet banner ads
    • A season total of 3.24 Billion 30-second brand-impressions of backdrop
    CPM $ 0.37 Inside Grand Prix :30 sec. Brand Exposure CPM $7.58 CPM $14.75 Media Value of Inside Grand Prix :30 sec. Speed TV :30 sec. Spot
  • 17. Benefits
    • Reach 28 million viewers within 26 countries 19 times in 2010
    • Experience-rich brand exposure (3 minutes per show)
    • Highly visible company logo or product featured on talk show backdrop
    • Local and Global television audience appeal
    • VIP tickets to each live Driver Talk Show taping
    • Onsite activation opportunity with upscale consumer & Biz-oriented audiences
    • Company and/or product exposure preceding every Formula 1 race in 2010
    • Exceptional Value – 60 minutes of guaranteed Internationally televised brand exposure (more minutes than the majority of brands that sponsor Formula 1 teams)
  • 18. Steps to Sponsorship
    • Select sponsorship components from Budget Menu
    • Contact Brian Turner with questions and/or selections
    • Receive and sign a Letter of Intent (LOI)
    • Review and sign contract
  • 19. Thank you for your consideration
    • Contact:
    • Brian Turner
    • Stefanucci & Turner
    • 714 969 2540
    • [email_address]