WHAT THE F**K IS THIS
SOCIAL
RECRUITING
EVERYONE‘S TALKING ABOUT
AND WHERE CAN I GET ONE?
Social MediaHuman Resources
Recruiting
Headhunter
Image
Branding
Employer Branding
Facebook
Twitter
LinkedIn
Xing
Viadeo
S...
OH DEAR…
HERE ARE 3 GREAT EXAMPLES
OF COMPANIES THAT ARE
ALREADY
RECRUITING SOCIALLY
#1.
UPSjobs
They hire more and more through Social
Recruiting, from 12 in 2009 to 226 on
Facebook!!!
The cost of hire went from
600/70...
WHAT THE F**K
MAKES UPSjobs
SO F**KING
SUCCESSFUL??
#2.
Deloitte
There is 234%
more traffic to the
career site coming
from Social Media
than from the
other sources !
WHAT THE F**K
MAKES DELOITTE
SO F**KING
SUCCESSFUL??
They categorised the
career site in 3
categories: Students,
Young professional
and Professional
Content and contact
are ki...
#3.
ThyssenKrupp
2007: Platz 60
Relaunch
Ausbau
2009: Platz 4
2011: Platz 1
2008: Platz 75
WHAT THE F**K
MAKES
ThyssenKrupp
SO F**KING
SUCCESSFUL??
Video
Social Bookmarks
Tag Cloud
ThyssenKrupp HAS
STARTED USING
TWITTER TO RECRUIT
SOCIALLY – LET‘S SEE
WHAT THE F**K
THEY‘RE GONNA DO
ABOUT THAT.
But where
the F**K is
all that
going?
#1.
Mobile
#2.
Increase Interactivity
Getting back to the core purpose of social networking
Communication and Interaction
#3.
Digitalisation of application process
No more hard copy applications
What the F**k is Social Recruiting?
What the F**k is Social Recruiting?
What the F**k is Social Recruiting?
What the F**k is Social Recruiting?
What the F**k is Social Recruiting?
What the F**k is Social Recruiting?
What the F**k is Social Recruiting?
What the F**k is Social Recruiting?
What the F**k is Social Recruiting?
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What the F**k is Social Recruiting?

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What the F**k is Social Recruiting?

  1. 1. WHAT THE F**K IS THIS SOCIAL RECRUITING EVERYONE‘S TALKING ABOUT AND WHERE CAN I GET ONE?
  2. 2. Social MediaHuman Resources Recruiting Headhunter Image Branding Employer Branding Facebook Twitter LinkedIn Xing Viadeo SEO SMR SEM SMORSS-FeedWeb 2.0 Communications YouTube Events Blogs Friends Fans Follow Tweet Share Like News WTF?? Jobs Recommendation
  3. 3. OH DEAR…
  4. 4. HERE ARE 3 GREAT EXAMPLES OF COMPANIES THAT ARE ALREADY RECRUITING SOCIALLY
  5. 5. #1. UPSjobs
  6. 6. They hire more and more through Social Recruiting, from 12 in 2009 to 226 on Facebook!!! The cost of hire went from 600/700 USS to 60/70 USS per hire Last year UPS won its seat among the TOP 50 recruiters on Twitter and different awards in the recruitment industry for its innovative approach to recruiting
  7. 7. WHAT THE F**K MAKES UPSjobs SO F**KING SUCCESSFUL??
  8. 8. #2. Deloitte
  9. 9. There is 234% more traffic to the career site coming from Social Media than from the other sources !
  10. 10. WHAT THE F**K MAKES DELOITTE SO F**KING SUCCESSFUL??
  11. 11. They categorised the career site in 3 categories: Students, Young professional and Professional Content and contact are king! Each recruiter has a profile , a short bio, and even more unusual, you can tell when they are online and offline if you want to have a live chat with them
  12. 12. #3. ThyssenKrupp
  13. 13. 2007: Platz 60 Relaunch Ausbau 2009: Platz 4 2011: Platz 1 2008: Platz 75
  14. 14. WHAT THE F**K MAKES ThyssenKrupp SO F**KING SUCCESSFUL??
  15. 15. Video Social Bookmarks Tag Cloud
  16. 16. ThyssenKrupp HAS STARTED USING TWITTER TO RECRUIT SOCIALLY – LET‘S SEE WHAT THE F**K THEY‘RE GONNA DO ABOUT THAT.
  17. 17. But where the F**K is all that going?
  18. 18. #1. Mobile
  19. 19. #2. Increase Interactivity Getting back to the core purpose of social networking Communication and Interaction
  20. 20. #3. Digitalisation of application process No more hard copy applications

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