Your SlideShare is downloading. ×
How To Create In Video Ads Using Buto
How To Create In Video Ads Using Buto
How To Create In Video Ads Using Buto
How To Create In Video Ads Using Buto
How To Create In Video Ads Using Buto
How To Create In Video Ads Using Buto
How To Create In Video Ads Using Buto
How To Create In Video Ads Using Buto
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

How To Create In Video Ads Using Buto

736

Published on

Buto Technology Director Will Grant showed how easy it is to add clickable links during videos, which take viewers to a web URL of your choosing.

Buto Technology Director Will Grant showed how easy it is to add clickable links during videos, which take viewers to a web URL of your choosing.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
736
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. buto.tv Industrial-strength web video for every organisation Will Grant | Technology Director Steffan Aquarone | Business Development Director
  • 2. How to create in-video ad – transcript from online seminar 9/6/10 15:00 • Ok welcome everyone we're going to make a start. If you can't hear the commentary on the phone don't worry, we'll post key messages on here in text. • Will's explaining what in-video ads are. Like YouTube overlay ads, but Buto's in-video ads give you the control to create your own in-video ads which, which clicked, will drive viewers to a website of your choosing.
  • 3. • Will has just logged in to his Buto control panel and is looking for the video he wants to create an overlay ad for • Will's used the search feature to find the video he's going to work with - the Ash "Binary" music video
  • 4. • Will's just clicked on "Edit" within the "Publishing" section and gone to "Advanced options"
  • 5. • Will's choosing a destination URL, a title, and a description for the button. He’s also chosen an image to put into the ad.
  • 6. • So now we can see that anyone who watches the video will get an in-video ad to prompt them to click on the ash website
  • 7. • Don't forget that wherever the video is seen, the in-video ad will appear. Viewers can choose to click the link or click the 'x' to close the ad. • We've found this is a much better way of driving viewers towards calls to action when they want to, rather than forcing them to watch lengthy pre-roll • Buto: Question: does the ad appear all the way through? • Will's answer: at the next update in a few weeks you'll be able to specify time codes. Right now the options are: all the way through (until the viewer closes the ad) or at the end. • We're hoping to add click analytics at that stage too.
  • 8. • Thanks for reading – remember you can find out more about Buto, open a trial account, log a support ticket (one hour response time within business hours) or just get in touch for a chat: • Via our website: www.buto.tv • By phone on 0121 224 8265 • By email on info@buto.tv

×