An introduction to buto: generate more revenue, customise your video and make your content findable online
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An introduction to buto: generate more revenue, customise your video and make your content findable online

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Generate more revenue, customiseyour video and make your content more findable.

Generate more revenue, customiseyour video and make your content more findable.

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An introduction to buto: generate more revenue, customise your video and make your content findable online An introduction to buto: generate more revenue, customise your video and make your content findable online Presentation Transcript

  • buto.tv Industrial-strength web video for every organisation Will Grant | Technology Director Steffan Aquarone | Business Development Director
  • An Introduction to Buto Generate more revenue, customise your video and make your content more findable – transcript from online seminar 11/2/11
    • Today we’re going to give you a broad overview of Buto. We’ll explain what it is and how it works.
    • We’ll also show you some of the features that you can use to plan, manage, measure and improve your online video strategy.
    • Buto is an online video platform. It’s a software as a service product, which means you access the whole thing online.
    • Buto gives you one central place where you can organise all your video content, search through it easily, and choose what to publish where.
    • Video on the web is commonplace for lots of brands, but using video strategically to achieve business objectives is where we see the future.
    • A lot of what we’re going to show you can be deployed tactically as part of an overall online video strategy
    • But crucially the measurement tools in Buto will help you assess what’s working and how you can improve your results.
    • This is a general demo though – there are other events (and slide decks) that cover subjects like analytics in detail.
    • The first thing we’re going to show you is about generating more revenue. Video has been a feature of a lot of websites for ages but we’ve created an in-player ads feature that lets you turn viewers into engagements or enquiries through simple clickable calls to action.
    • In fact in-video adverts have been around for a long time in YouTube. But remember that YouTube exists to generate clicks for Google’s advertisers. Essentially its purpose is to take viewers away from your content.
    • As a result click-through rates are usually quite low, often sub 1%. But when a content owner offers clickable actions that are relevant and timely, such as with Buto’s in player ads that you control, we’ve seen click-throughs increase 10-fold.
    • Buto’s in-player ads are easy to create. You can enter title, description, link text, URL and a thumbnail image if you wish.
    • The URL can be anything you can load into a browser, so some customers are using this feature to offer PDF downloads and others to push products into the ecommerce shopping basket.
    • Clicking ‘Setup timed ads’ will then let you choose which ads you want to display, and exactly when in the timeline you want them to appear and disappear. You can also set end-video ads too.
    • In-player ads are a simple way of generating enquiries or conversions from your videos and turning viewers into prospects.
    • All actions on each view of every video are recorded by the system and displayed in the ‘Statistics’ part of Buto, so you can see how each ad and video is performing. If you link your Buto account to Google Analytics and have ecommerce installed, you can even see how much revenue each video is generating.
    • This information means your can adjust the wording and positioning of your ads, the location of your video content in your site and the timings of your ads to achieve optimum performance.
    • Another important tool within Buto is the player customisation. This happens through two key features: player themes (which control how the player looks) and player settings (which control the behaviour of the player).
    • Player settings and themes are controlled centrally in your account – you just apply the settings and themes files you want to each video.
    • Of course, this information means your can adjust the wording and positioning of your ads, the location of your video content in your site and the timings of your ads to achieve optimum performance.
    • Another important tool within Buto is the player customisation. This happens through two key features: player themes (which control how the player looks) and player settings (which control the behaviour of the player).
    • Clicking ‘videos’ and ‘player settings’ shows you the defaults that are available – but you can create a new one and configure each variable from scratch.
    • Comments can be enabled or disabled, and moderation toggled (so you can approve comments within the ‘Comments’ section of Buto before they’re publicly displayed).
    • Sharing, Title Bar, RSS feeds and pre-buffering and auto-play can be toggled here too.
    • You can also set up pre-roll or overlay a chosen logo on top of your video in the player settings. It’s also where you link your Google Analytics account.
    • Clicking ‘videos’ and ‘player themes’ shows you the defaults that are available – again you can customise a theme for your brand or the style of a particular page.
    • Each part of the player can have a colour specified by HEX code to match your brand guidelines exactly.
    • Or you can choose from a colour selector.
    • Back at the video, you can choose from the settings and themes drop-downs to select the files you want to apply to the video.
    • As soon as you’ve clicked ‘Save’, the video will be updated wherever it’s being served. Again, if you modify a settings file or theme file, any videos that are using those files will be updated automatically.
    • It’s a great way of customising how your video appears and behaves – and in many social networks including Facebook, if the video is shared the player itself will be shared so all your custom branding, colour schemes and even in player adverts will appear within the social network and drive new visitors to your site.
    • Finally, SEO is a key part of most digital strategies and we’ve made a couple of features that help make your content more findable on search engines.
    • To our knowledge, Buto is the most accessible video system on the market so setting up closed captions is a worthwhile investment anyway in terms of keeping your audience as inclusive as possible. But this, coupled with meta tags you can assign to your video, increases the search-engine friendly copy that associated with your video.
    • Video sitemaps take this one step further by taking a daily snapshot of your content and submitting it, along with its most popular page location, meta data, title information etc. to Google.
    • Google often includes video as part of the search engine results page and this feature means your video content has the chance of appearing in the search engine results page, and driving people direct to the page where it’s embedded.
    • We’ve only touched on a few of the features that are available in Buto to help you manage, measure and improve your online video strategy.
    • Hopefully you’ll also have had the chance to see around the system and get a feel for how it looks too.
    • You can find out more about Buto or open a trial account:
      • Via our website: http://get.buto.tv
      • By phone on 0121 224 8265
      • By email on info@buto.tv