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Presentation of my Master Thesis (Sept. 2011) giving an overview of my main conclusions concerning research performed on Mindz.com. Gives an insight into:
- The social factors at play in terms of design, collaborativeness and connectivity;
- The motivations behind sharing amonst multiple platforms due to collaborative features;
- The features needed in terms of design to drive Word-of-Mouth and letting this be the driver of adoption of a current/ new Social Networking Platform;
- Motivations to a strong advocation of a holistic view on social media and a platform approach for organizations.