USMAC Overview

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US MAC is a non-profit business accelerator located in Silicon Valley. We give International tech companies a fast and successful access to the US Market. US MAC functions both as a “soft landing” and a launching pad for emerging tech companies from overseas.
We support Governments, development agencies and incubators to guide their tech firms growing internationally
Like all accelerators, we provide the basics – virtual and physical office space in several locations in the Bay Area.
We also provide Startup Camps and Startup Workshops to emerging entrepreneurs worldwide.
In addition, US MAC offers workshops inspired by Steve Blanks & Eric Ries ‘Lean Startup’ methodologies

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  • US MAC is the largest, and long-standingtechaccelerator - helping international startups to ‘go global’ with an emphasis in Silicon Valley as a launch pad.US MAC began as a project of the SJSU Research Foundation, Most people don’t know that SJSU places more engineers in Silicon Valley’s biggest corporations than any other university in the worldPrimarily we’re funded from our ‘go-global’ programs with foreign governments and from consulting fees we receive when working with foreign startupsAlthough we’ve helped over 1,000 companies in our 17-year history, we’ve worked with over 700 companies just in the last three yearsWe currently have 38 companies housed at our San Jose Innovation Center location and about 2 dozen in San Francisco (co-located at Rocket Space)But most of the work we do is helping startups before they buy their plane tickets to the Bay Area. We’re working with nearly 50 companies right now, helping them to get prepared for entering this highly competitive market.One of the most important ingredients to our success is the wealth and depth of expertise from our 94 mentorsApprox 1/3 are angel investors. Another 1/3 are serial entrepreneurs and the rest are a combination of management consultants and corporate development representatives of large corporations (such as Western Union, Cisco, Symantec, Telefonica, etc.)They are all segmented by their industry sector expertise and also by their cultural experience – more than half speak multiple languagesThey also all volunteer at least 2 hours per month on behalf of our startup clientsTypical questions we get asked:Q. What motivates the mentors to get involved? A. They are mostly wealthy individuals that are passionate about innovation, so they’re not starving for a job at a startup, for example. Many look for investment opportunities, or board participation in exchange for equity or success fees. Some will work for a lower fee for a couple of months, and then get retained consulting fees or negotiate success fees after building a meaningful relationship with the startupQ. What fees do startups pay for mentoring?A. Clients pay $200-$250/hr when working through US MAC, compared to $400-$500/hr if the startups approached them directly.
  • Our entire team is highly experienced in dealing with international startups, speaks multiple languages and has a deep understanding of various business cultures
  • These are the regions of the world where we’ve delivered our go global programs and soft landing zones.This coming year we will be adding Austria, Italy and Ukraine to the list.
  • Self-explanatory.This is why US MAC places such a great deal of emphasis on its mentor team.
  • USMAC Overview

    1. 1. Think Big. Start Smart. Scale Fast. US MAC Go Global Silicon Valley Overview Stefano Caccia Italian Programs, US Market Access Center
    2. 2. Quick introduction: What is the US MAC? Founded in 1995 by San Jose State University Helps Companies ‘Go Global’ 55+ startups in our San Jose / San Francisco offices 90+ mentors in ICT, Web, Mobile and CleanTech © USMAC 2013 - 2-
    3. 3. Quick Introduction: Our Team © USMAC 2013 - 3- Alfredo Coppola Co-CEO Gigi Wang Sr. Mgr. Early Stage & Innovation Programs Michel Ktitareff Mgr. French Programs ConstanzaNieto Mgr. Latin American Programs Chris Burry Co-CEO David Smith Sr. Mgr. European Programs Beth Susanne Mgr. German & Dutch Programs Peter Darling Mgr. Asia Programs Jeff Snider Chief Content Officer Natasha Kurtova Sr. Mgr. Polish, Russian & North Africa Programs Stefano Caccia Mgr. Italian Programs Melissa Glass Program Manager, Marketing Director
    4. 4. USMAC: Our Global Footprint © USMAC 2013 - 4- Soft LandingsZones in Silicon Valley Acceleration Programs Japan Spain Singapore Italy S. Korea France FinlandSweden Catalonia Colombia Algeria Baltics Benelux Poland Russia Ireland Canada CzechRepublic
    5. 5.  Boot Camps for 192 startups from 18 countries  62 graduated to Market Validation Program  41 are now scaling & doing business in the US with companies like: Results: 22 Go Global Programs in 18 countries © USMAC 2013 - 5 -
    6. 6. From US MAC’s portfolio of international companies  11 companies from Finland, Sweden, Singapore, Spain, Japan, Ireland & Korea have raised more than $180M in angel investment or venture capital from Silicon Valley  23 companies have increased revenue from US client companies in excess of $1M within the first 24 months of entering the US market  9 companies have been acquired by US corporations (M&A) Results: Customer Traction in last 36 months
    7. 7. Idea to Product Product to Local Market Scale in Local Market Traction in Global Market Scale in Global Market Exit Entrepreneurship as a journey. We work with individual or groups of entrepreneurs to accelerate learning during the journey What we do: Working “In” the Ecosystem © USMAC 2013 - 7 -
    8. 8. Market Validation Program  Focuses on “Business Model Refinement” and “Customer Development”  8-week program: 6 weeks in home country / 2 weeks inSilicon Valley  Extensive mentoring from multipleSilicon Valley experts  Focus on developing and testing the initial business model for a startup What we do: Our Core Offerings © USMAC 2013 - 8-
    9. 9. Critical Skills Development  Business model development  Cross-cultural communication  Pitch Training  Presentation Skills  Business Networking Skills  Angel Investor Training What we do: Our Core Offerings © USMAC 2013 - 9-
    10. 10. Lean Market Entry Programs – done in groups or with individual companies  Go Global Bootcamp – start to think “Global”  Market Validation – “Learn before you Burn” • What works and what doesn’t? • How does my business model need to change?  Sales Acceleration – finding the early adopter customers in the new market  VC Funding Readiness – preparing to raise capital What we do: Our Core Offerings © USMAC 2013 - 10-
    11. 11. “Lean Market Entry” Process: How does it work? © USMAC 2013 - 11- The Local Entrepreneur Ecosystem 3-Day Go Global Boot Camp1. Think Big What do we need to think about? Market Validation Program (8 weeks) 2. Start Smart What needs to change things in the new market? 3. Scale Fast Sales Acceleration Program VC Fundraising Readiness Program How do we scale quickly? How do we raise the capital we need to scale? Market Success
    12. 12. Tech Match  Large corporations need innovation but have trouble finding it  Young companies have innovation but need access to corporations  Brings the two parties together What we do: Our Core Offerings © USMAC 2013 - 12 -
    13. 13. Startup Genome Report examined the role of mentors. Data from 650+ startups including 160 funded companies Fundraising across four stages of development in their model was examined No mentors = no money raised when needed to scale What we do: 1-on1 Mentoring © USMAC 2013 - 13-
    14. 14. Idea to Product Product to Local Market Scale in Local Market Traction in Global Market Scale in Global Market Exit What we do: How does it fit together? © USMAC 2013 - 14 -  Business Model Discovery Program  Skills Training o Business Model Development o Pitch Training o Investor Training  1-on1 Mentoring  Go Global Bootcamp  Lean Market Entry o Market Validation o Sales Acceleration  VC Funding Readiness  Tech Match
    15. 15. Idea to Product Product to Local Market Scale in Local Market Traction in Global Market Scale in Global Market Exit What we do: Go Global Silicon Valley © USMAC 2013 - 15 - Rapid 3-step program o Boot camp ‘in- country’ o Market Validation o Sales Roadmap o 12 weeks total Go Global Silicon Valley is our accelerated market entry program for groups of 12 companies or more.
    16. 16.  "The Programme delivered and is continuing to deliver real and tangible results for our business.“ John Holland – CEO Whole World Band  “[GGSV] is a key part of our plans to accelerate our jobs growth among Irish ICT companies. Richard Burton – Irish Minister for Jobs, Enterprise and Innovation What we do: What are our clients saying? © USMAC 2013 - 16-
    17. 17. There are two distinct types of entrepreneurs  Lifestyle entrepreneurs - Once they have achieved a certain lifestyle, there are unlikely to aggressively grow their business.  Enterprise (growth) entrepreneurs are motivated to create and grow enterprises. What we do: Working “on” the ecosystem © USMAC 2013 - 17 -
    18. 18. Enterprise Entrepreneurs create jobs& economic activity in a way that lifestyle entrepreneurs do not. In Seattle 6 organizations spawned 800 companies with market capitalization of more than $500B What we do: Working “on” the ecosystem © USMAC 2013 - 18 -
    19. 19. Entrepreneurial ecosystems are created by joining together varied networks of people. Key to this are:  Mentors with entrepreneurial experience  Experienced local angel and venture capital investors You must create a network of networks What we do: Our Ecosystem Model © USMAC 2013 - 19- Dedicated Entrepreneurs Government Support Universities and Science Parks Incubators and Accelerators Local Angel Investors Local Venture Capitalists Experienced Mentors
    20. 20. Experience has shown there are several keys to building entrepreneurial ecosystems: 1. It takes time – Silicon Valley is on its 4th generation of technology entrepreneurs 2. Culture has to change – What separates Silicon Valley is its culture of risk taking and sharing 3. Real-world experience matters more than you realize – most of entrepreneurship is learned by doing, not in the class room What we do: Working “On” the Ecosystem © USMAC 2013 - 20-
    21. 21. Outside knowledge & experience can ‘seed’ the system & accelerate growth We develop customer programs that  Help incubator managers learn Silicon Valley-style thinking & best practices  Bring experienced entrepreneurs as mentors into the ecosystem  Teach SV-style investing to local Angel Investors and VC’s What we do: Working “On” the Ecosystem © USMAC 2013 - 21-
    22. 22. In order for us to effectively help, there must be sustained engagement. As we said, it takes time:  A single 2-week visit to an incubator is not going to fundamentally change anything  Two mentors visiting for 3 days will only scratch the surface  Sending entrepreneurs to Silicon Valley for a one-week study tour may inspire them, but it doesn’t really help them. What we do: Working “On” the Ecosystem © USMAC 2013 - 22-
    23. 23. How can we help? © USMAC 2013 - 23 -
    24. 24. Let’s Connect US Market Access Center, Inc. 10 South Third Street, 3rd Floor San Jose, CA 95113 Our Headquarters facebook.com/usmarketaccess @usmarketaccess linkedin.com Groups – US Market Access Center San Francisco Palo Alto San Jose +1-415-290-2525 Phone stefano@usmarketaccess.com Email Stefano Caccia Director, Italian Programs Contact www.usmarketaccess.com © USMAC 2013 - 24-

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