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OpenBusiness - Christian Ahlert
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OpenBusiness - Christian Ahlert

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Transcript

  • 1.  
  • 2. Close(d) Business Patents Intellectual Property Business Model = Revenue Model Top Down Management Hierarchical Development
  • 3. Quiz
  • 4. What are “Open Business Models”?
    • Google
    • Fiat
    • Last.fm
    • MediaSet
    • Drupal
  • 5. What are “Open Business Models”?
    • A music label that offers their music for free non commercial download but sells commercial licences to filmmakers
    • A company that offers its primary service for free, but creates derivative revenue streams?
    • A business which gives away its IP?
  • 6. A more Open Business Environment?
    • Close to zero transaction costs
    • Creates new business opportunities
    • Barriers to Entry Lower
    • Room for Process Innovation
    • Forms of Open IP are spreading
  • 7. Cases in Point
    • Zopa, Prosper
    • Sellaband
    • Google
  • 8. Open (a)Business
  • 9. [email_address]

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