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Innovation by Design

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My keynote speech at Social Business Forum 2012: http://www.socialbusinessforum.com/

My keynote speech at Social Business Forum 2012: http://www.socialbusinessforum.com/

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  • 1. INNOVATION by DESIGN @stefanomizzella #sbf12
  • 2. DESIGN
  • 3. design is... CONCEPT INTERACTION VISUAL
  • 4. good design is... http://startupsthisishowdesignworks.com/
  • 5. good news is... think like a designer...it’s simple!
  • 6. STARTUP + DESIGN
  • 7. to be inspired
  • 8. carrier 3G 3:25 PM
  • 9. discussions + insights + ideas + learning
  • 10. CO-DESIGN PROCESS
  • 11. brief
  • 12. team
  • 13. design
  • 14. design
  • 15. fun
  • 16. more design
  • 17. strategy
  • 18. pitch
  • 19. co-design processbrief experience game selection pitch listen insights ideas refinement rewards
  • 20. OPEN INNOVATION
  • 21. next design challenge
  • 22. app games
  • 23. holistic pov
  • 24. COMMUNITY-DRIVEN INNOVATION
  • 25. channels > ecosystem STRATEGY COMMUNITY EXECUTION DIGITAL + SOCIAL + MOBILE BRAND ECOSYSTEM Stefano Mizzella, www.socialmediascape.org
  • 26. why so important? 1. COMMUNITY AS A FEATURE By becoming a customer, you’re also becoming a part of a community and the user experience is enhanced. 2. FEEDBACK COLLECTION The most important contribution to the product is the lessons you learn from users talking with each other. 3. INCREASE USER ACTIVITY When people are part of a community, they want to be perceived as a valuable member of that community. David Spinks - The Community Manager
  • 27. community-centered IDEA STRATEGY PRODUCT COMMUNITY Stefano Mizzella, www.socialmediascape.org
  • 28. the future of innovation is... LEAN by DESIGN CO-CREATED
  • 29. Stefano MizzellaPhD, Strategist @H-Farm Ventures smizzella@h-farmventures.com www.socialmediascape.org @stefanomizzella in/stefanomizzella

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