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Gamification for an Empowered Company
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Gamification for an Empowered Company

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My speech on Gamification and Open Innovation at the Social Business Forum 2011 - http://www.socialbusinessforum.com/

My speech on Gamification and Open Innovation at the Social Business Forum 2011 - http://www.socialbusinessforum.com/

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Transcript

  • 1. Gamification Stefano Mizzella
  • 2. How can I Empower my Employees?
  • 3. GamificationIntegrating game dynamicsinto your site, service, community,content or campaign,in order to drive participation.- Bunchball
  • 4. #FUN #WORK
  • 5. #FUN #WORK
  • 6. #FUN #WORK
  • 7. By 2015, More Than 50 Percent of Organizations That Manage Innovation Processes Will Gamify Those Processes - Gartner
  • 8. Gamification versusGameful Design
  • 9. Games areunnecessary obstacleswe volunteer to tackle - Jane McGonigal, quoting Bernard Suits
  • 10. The goal of game dynamics is to drive a user-desired behavior predictably - Michael Wu
  • 11. Ability + motivating behavior Trigger Motivation + Trigger = Behavior y or Motivation t a jec a l tr v ior e ha b boring behavior difficult Ability simple behavior behaviorBased on the BJ Foggs Behavior Model
  • 12. Collaboration Engagement Innovation Gamification Ecosystem
  • 13. User-lead Innovation versusDesign-lead Innovation
  • 14. Gamification requires: Business Objectives Collaborative Organizational System Open Innovation framework Gameful Design Metrics & KPIs A new Mindset
  • 15. stefano.mizzella@gmail.comwww.socialmediascape.org@stefanomizzellain/stefanomizzella