Greater boston board orientation

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  • Staff notes:Try to have a volunteer present who most closely matches the demographic of the audience in terms of the types of volunteer roles they may be involved in. This makes it relevant for them. REMEMBER –this is an orientation to learn about the volunteer and for them to learn about the American Heart Association. This is SEPARATE from a meeting you have to orientate them to their volunteer job they have been recruited for (Chairmanship etc..). NOTE: Each slide in this PowerPoint should become conversational and allow you to get to know the person.  This meeting should be approached from the mindset that this job you have recruited them for today is the first of many things they will do to impact the organization.  How do you get them started the right way?  Where could this volunteer be with us 5 years from now? Your most successful approach in engaging this volunteer is to use a “full mission” focus as a starting point. 1) Volunteer’s life, desires and opinions 2) Mission of the American Heart Association 3) Desired action or outcome. You want to walk away knowing them first and foremost and how knowing them relates to us. What motivates them, why are they interested in us, what is important to them in their life, etc… Do not just go in with the expectation that you are going to be telling them all these great things about us!How to begin the conversation?Begin the conversation with the volunteer’s life, desires, and opinions- not ours. Thank them!  Why did you say “yes”?  Explain why the American Heart Association thought of them to become involved, their strengths and how their recruitment came about (if a Chair or Metro Board member it is very flattering to know a group of high level volunteers put you at the top of the list and why they did) … what do you already know about the American Heart Association? What is your impression of us?   How has your life been touched?  By heart disease, stroke, the work of the American Heart Association?(note:  if there has been a specific incident in their life this is an easy question for them to answer.  But many times you will find they don’t realize until after you go through this presentation or until they learn about us in the coming months that we have touched their lifeor the scope of how we have touched their life). Don’t always expect an immediate connection- your job is to help them see it!EXCITING time to become involved it is a very exciting time at the American Heart Association, we are evolving to achieve our 2020 Impact Goal to improve the cardiovascular health of all Americans by 20% while reducing deaths from cardiovascular disease and stroke by 20%. This new Impact Goal comes after the achievement of our 2010 Impact Goal which was to reduce the death of cardiovascular disease, stroke and risk by 25%. We have continued the focus on reduction of death by 20% however we have added a strong focus on Prevention moving forward. The American Heart Association has always advocated for prevention however this is the first time prevention has been a primary goal. We will discuss both of these objectives more as we go through the presentation….
  • Slide Purpose: state objective and frame the meetingSample: As a key leader in our organization, our OBJECTIVES today are to 1) deepen your understanding of the American Heart Association 2) share how your involvement will have a significant impact in saving lives 3) create your personal elevator speech to use when engaging others in our missionWe will cover why there is a PROBLEM and because of the issues we address what have we decided will be our PURPOSE to solve the problems. You will learn more about our REACH and ORGANIZATIONAL STRUCTURE . Then we will take some time to discuss our new 2020 IMPACT GOAL and the STRATEGIES in place to meet this goal. And then of course, how do we make a LOCAL IMPACT right here in X City.Then after you have a greater understanding of us, what are the ways you can personally be more INVOLVED. We also want to use this time to work with you to ARTICULATE your passion for the mission by developing an ELEVATOR SPEECH that is meaningful to you as a volunteer to share with others when they ask you why you are involved with the American Heart Association. Of course we want this entire meeting to be conversational so please ask questions or make comments throughout – but we will make sure to leave time at the end for any additional QUESTIONS and to regroup on NEXT STEPS. Before we get started is there anything you wanted to make sure we cover today?
  • Slide Purpose: You want to get their attention right away to keep their interest making the point that we are a critical organization who has to solve a big problem. Sample: There could not be a more important time for you to volunteer for the American Heart Association. We are facing some critical issuesAfter reviewing the statistics… as you can see we have some critical issues we are addressing and while these can seem overwhelming what we want to show you is where the American Heart Association plans to focus in responding to these needs and really what is our PURPOSE overall to be the solution…As we take a look at this chart I want to explain this a little bit further…For the 2020 impact goal, the association categorizes cardiovascular health as poor, intermediate or ideal -- depending on where people are in each of the seven areas. While the metrics for children vary based on pediatric recommendations and guidelines, ideal cardiovascular health for adults, over age 18, is defined by the presence of these seven health measures, known as Life's Simple 7:Never smoked or quit more than one year ago; Body mass index less than 25 kg/m2; Physical activity of at least 150 minutes (moderate intensity) or 75 minutes (vigorous intensity) each week; Four to five of the key components of a healthy diet consistent with current American Heart Association guideline recommendations; Total cholesterol of less than 200 mg/dL; Blood pressure below 120/80 mm Hg; Fasting blood glucose less than 100 mg/dL. This is your opportunity to introduce the My Life Check Assessment in the conversation….to help people improve their heart health, the American Heart Association has developed a new online resource - My Life Check (www.heart.org/MyLifeCheck). The short assessment easily identifies the seven goals for ideal health and notes where a person is on the spectrum, while additional tools and information offer specific action steps to improve the measurements and track personal progress toward better health. Have you taken this assessment yet? If not we can pull it up today before I leave and save it as one of your favorites. I would love for you to take the assessment (not longer than 7 minutes) and let me know what you think of it…Note to staff: If the volunteer asks.....Q: How many individuals are we talking about with our statistic of “less than 1%”? A: We do not have an exact number for the less than 1%.   However, based on census projections for all Americans ages 2 years and older, there are approximately 300M people in the US population.  So you can respond with less than 3M have ideal cardiovascular health.
  • Slide Purpose: At a high level to help them understand what drives our thinking, our decisions and our strategy= at a high level how are we positioning ourselves to be the SOLUTION TO THE PROBLEM WE JUST OUTLINED. Why do we choose the local initiatives and national initiatives we do? It all comes back to this…Why do we exist and what is our role/value?Sample: Before we get into more detail about our impact we did want to share with your our Mission, Impact Goal and Our Unique Value– these are really our guiding principles.Briefly review each oneWhile this is the big picture I do want you to walk away today knowing that by becoming involved with the American Heart Association YOU will save a life.Note to Staff….if a volunteer asksQ: How many individuals will we be able to help if we reach our 2020 impact goal?A: Approximately 183 lives saved from CVD death each day and 30 lives saved from stroke each day- simply OVER 200.Q: Why is there a large discrepancy between the 183 deaths from heart disease and 30 from stroke?  A: The large difference is due to the large difference in annual deaths between the 2 categories.  CVD deaths are around 814,000 per year, where stroke is only about 136,000.  So, the 20% will not be as drastic a decrease in stroke. Keep in mind that these numbers are for deaths each day, so the impact to the annual figures will look much more significant.
  • Slide Purpose: Establish credibility. What is our scope, reach and what are some key accomplishments- again positioning us as a solution orientated organization to the problem we have outlined!!! This slide also lets you remind people why we are a powerful NATIONAL organization – which thank goodness we are or we never would have engaged Jamie Oliver, Bill Clinton and others who are influencing huge change for us. Some talking points: Research: AHA has invested $3.2 billion in research since 1949 including funding Nobel Prize Winners. Research is at the core of everything we do- from discovery, to translation, to application. As an organization we have a niche in funding research and that is with the young investigator who is looking for someone to fund their great idea. In the business of research the large dollars come from the NIH- National Institute of Health (opportunity for millions). But they cannot apply until they have some proof. The American Heart Association is known to fund this new researcher who through a select peer review process is identified to have a GREAT idea. Think of us as the “angel funder”. The translation and application of research can be seen anywhere from CPR, to guidelines your physician uses to treat you to your diet.Get With the Guidelines:The American Heart Association’s Get With The Guidelines-Stroke program reached a major milestone in 2009, as participating hospitals entered the one millionth stroke patient record into the program’s database. While GWTG is a tool the program is also a partnership between the AHA staff and hospital staff to achieve the best care in your community through conference calls, meetings, practice surveys to reach certifications, etc… If you think just about this milestone with our Stroke module we have had significant impact: Each year, about 795 000 people experience a new or recurrent stroke. Approximately 185,000 are recurrent strokes. There are also high rates of medical complications in stroke patients. The estimated direct and indirect costs of stroke exceed $68.9 billion in 2009. This was an incredible landmark for the American Heart Association, however we also have modules for the Get With The Guidelines program such as Heart Failure, Resucitation, Mission:Lifeline and something newThe Guidelines Advantage in partnership with the American Cancer Society, American Diabetes Association and The American Heart Association. Why the need:As the baby boomer generation ages, U.S. healthcare faces unprecedented challenges. At the same time, a nationwide rise in obesity and lack of physical activity place additional hurdles in our path. That’s why we at the American Heart Association joined the Preventive Health Partnership in 2004. The Preventive Health Partnership is a partnership between the American Heart Association, American Cancer Society and the American Diabetes Association . Together the three organizations collaborate to achieve national health priorities common to all three organizations.  Heart disease, cancer, stroke and diabetes collectively account for more than 1.5 million U.S. deaths each year. Compounding the tragedy is the knowledge that so many of those deaths could be avoided through prevention or disease management.  That’s why the American Cancer Society, American Diabetes Association and American Heart Association joined forces to address the challenge, focusing on the outpatient setting, where 83 percent of Americans visit physicians each year. With our 2020 Impact Goal focus on preventative care the GWTG Advantage program will be measuring the risk factors associated with cardiovascular disease (BP, Cholesterol, BMI etc..). Forming Powerful Partnerships to accelerate CHANGE! Two great examples of this are our relationships with ACS and ADA and our newest partner Jamie Oliver. ACS/ADA Relationship:I just shared with you the importance of our relationship with the American Cancer Society and the American Diabetes Association. In fact, four common risk factors, nutrition, physical activity, preventive services and tobacco cross all of our respective organization’s priorities. So as you can see, this partnership is significant – together we are applying scientific guidelines for prevention and treatment of chronic diseases in the out patient setting. Our main goal is to stimulate improvements in disease prevention and early detection by increasing the publics awareness about healthy lifestyles, increase focus on prevention among healthcare providers and support legislative action to increase funding for and access to prevention programs and research. The program is offered at no cost to healthcare providers. Are you familiar with Jamie Oliver – he is the chef who has the TV program “Food Revolution”. Jamie Oliver and the American Heart Association (AHA) announced the formation of a partnership to open Food Revolution Kitchens -– community-based centers where people can learn basic cooking skills and how to prepare affordable, nutritious meals. Their goal is to have at least five kitchen centers within the next 18 months, with plans underway for New York, Los Angeles, Cleveland, Baltimore and Dallas. Also unveiled today was the flagship Food Revolution truck, the mobile kitchen classroom Jamie envisioned to spread the grassroots movement. The truck will travel to communities to teach kids, parents and professionals about food and cooking. The truck will be part of a three-part program with the American Heart Association and The California Endowment to bring food education to four underserved communities in Los Angeles (South LA, Boyle Heights, Long Beach and Santa Ana). These are the immediate plans with more to come as we reach into more communities over the coming years. Handout:“We Did That” as a takeaway item…
  • Slide Purpose: We talked about how research and science are at the core of all that we do. A great deal of meeting research is directed to the science community. I want to show a few important things in the area of science. Many of these meetings also result in visibility to consumer through media coverage as well as how physicians bring this information back to their patients.  Scientific Meetings: In an year, the American Heart Association produces 5,000- 6,000 research studies to the world via our world meetings. The American Heart Association’s science meetings provide a forum for researchers, physicians and healthcare practitioners to further discuss and learn the practical application of the latest research. These are all places where the research is discussed and leads to further research and application. A sample of some of our meetings include: • Scientific Sessions held in November each year. It is the American Heart Association’s largest gathering of scientists and healthcare professionals. The conference is devoted to the science of cardiovascular disease, stroke and the care of patients suffering from these diseases. Sessions provides five days of comprehensive, unparalleled education through more than 4,000 presentations given by some of the world’s top leaders in the area of cardiovascular disease. The meeting allows participants to experience more than 300 exhibitors showcasing the latest cardiovascular technology and resources. • International Stroke Conference held in February each year. • High Blood Pressure Conference held in September each year. This conference is jointly sponsored by the Inter-American Society of Hypertension (IASH), the American Heart Association's Council for High Blood Pressure Research and the Council on Kidney in Cardiovascular Disease. HBPR/IASH: Bridging Basic and Translational Hypertension Research in the Americas.• Resuscitation Science Symposium also held in November immediately prior to Scientific Sessions. The Resuscitation Science Symposium (ReSS) is an international forum for fundamental, translational, clinical and population scientists and healthcare providers to discuss recent advances related to treating cardiopulmonary arrest and life-threatening traumatic injury.•Arteriosclerosis, Thrombosis & Vascular Biology held in April each year. •Epidemiology & Prevention, Nutrition, Physical Activity & Metabolism held in March each year. • Basic Cardiovascular Science held in July each year.  
  • Slide Purpose:   The American Heart Association’s Scientific Publishing enterprise produces the world’s largest cardiovascular and related science journal portfolio. AHA’s 12 Journals are all highly ranked in their fields and contain the best peer reviewed science in the world. Each Journal has a Editor who is a leader within the field along with associate and senior editors and editorial board members who are also world renown and respected for their strong science and scholarly productivity. These journals are translate into over a dozen languages, distributed across the globe to over 150 countries and enjoy a large percentage to international authors.
  • Slide Purpose: AHA’s newest publication is known as JAHA (pronounced ‘jaw ha’) is THE first open access journal in the cardiovascular and cerebrovascular space. Both the Scientific Meetings and Scientific Publishing Enterprises are overseen by science volunteer committees and report to the Science Advisory Coordinating Committee (SACC) 
  • Notes to Staff: This slides represents the five key focus areas of our strategic plan. All our goals and priorities fall within these five areas. You have the opportunity as the volunteer to be connected to the organization’s strategic plan. The “ME” in the middle represents your ability to help achieve the goals of the organization. You have the opportunity to make a meaningful impact in our 2020 Impact Goal. This gives you the opportunity to see how you would like to be involved. In the next few slides we will highlight the five key focus areas represented here and the many initiatives that we are engaged with locally and how you can get involved. This will provide you with a sense of what we are doing in our community in each of the five key focus areas of our strategic plan. Improving My Family’s Health Wherever you go today, the AHA is empowering you to make decisions that lead to a healthier lifestyle. Tell me where you’ve been today. Helping End Heart Disease and Stroke in our LifetimeWe begin with Research, work with scientists to understand their findings, and they work with our volunteers to bring this to the local market (give relevant examples such as CPR, pacemakers, Advocacy, Childhood Obesity findings, etc.) Ensuring Quality Healthcare for AllThe Guideline Advantage is the newest Quality Improvement program of the American Heart Association, implemented in partnership with the American Cancer Society and the American Diabetes Association. It is utilized in the physicians offices to ensure that every patient gets optimal care every time they see a physician. This program shifts our quality program to include Prevention as well as Treatment to improve quality of life.Making My Community HealthierFor the first time in history, children are expected to have a shorter lifespan than their parents. The American Heart Association is working to create a healthier generation through our youth. We’re partnering with half the elementary schools in our region through our Jump Rope for Heart program where we educate children about the benefits of living a heart healthy life. In return, schools receive Physical Education equipment to further increase their physical activity. A new initiative in schools is Teaching Gardens. This program helps us transition from prevention of illness to creating optimal health for our students, their families, and the community.Delivering Emotional Support to Patients and their FamiliesThe American Heart Association delivers emotional support to patients and families through education and person to person interactions.  There are online, phone and in-person support tools which can connect survivors with the needed resources as they journey through cardiovascular disease and recovery. [Share appropriate tools – ie Heart 360, warm line, Go Red Heart Match, Stroke Peer Visitor, etc.).  
  • Note to staff: Please highlight the areas within Ensuring Quality Healthcare for All that your market is focusing on. Do Not Read all the bullets below – only the ones that apply to your market!!! You may wish to have a volunteer, that is involved with one of these initiatives/activities, co-present with you.The first key focus area is Ensuring Quality Healthcare for All. Within this category, our market focuses on: Get With the Guidelines Champions: With a 10 year history of translating guidelines into practice, the Get With The Guidelines is the AHA’s flagship Quality Improvement initiative to ensure heart disease and stroke patients are consistently treated to guidelines and discharged with evidenced-based care and to help hospital teams save more lives threatened by cardiopulmonary emergencies through consistent application of the most up-to-date guidelines for in-hospital resuscitation. With over 1900 (out of 4550) hospitals implementing one or more of the GWTG programs there are still many opportunities to promote guidelines based care including the focus on hospitals identified as treating a majority of the disparate patient populations. This robust data base has yielded over 100 peer review publications. Recent findings indicate that the program has made a difference in reducing and in one instance eliminating disparities in evidenced based care between ethnic populations. This has led to new efforts to identify and focus on program implementation for those hospitals known to treat the majority of disparate populations. The Guideline Advantage: The American Cancer Society, American Diabetes Association and the American Heart Association’s outpatient quality improvement program which applies scientific guidelines for prevention and treatment of chronic diseases to outpatient physician practices across the nation. Using practices existing electronic health records (EHRs) or health technology systems, relevant patient data is extracted without disturbing clinical workflow. Participating health practices receive quarterly feedback reports that chart guidelines adherence, provide national/regional benchmarking information and offer patient and provider resources for continuing quality improvement. Mission: Lifeline Champion: The primary goal of Mission: Lifeline is to improve systems of care for the 250,000 patients who suffer from STEMI each year. A STEMI is an ST Elevated Myocardial Infarction or heart attack, in which an artery that supplies blood to the heart muscle suddenly becomes blocked and without timely treatment to restore blood flow to the blocked artery, heart muscle begins to die. With the support of Mission: Lifeline, regional programs have been developed to help identify and treat STEMI patients according to the latest scientific evidence and guidelines. The ML system of care begins with the initial entry into the healthcare system, which may begin with the 9-1-1 call, the arrival in the emergency department or in the cardiac catheterization laboratory and continues until discharge from the hospital. Since its implementation in 2007, ML has been instrumental in getting almost 60% of U.S. hospitals to develop systems of care to decrease delays to treatment for STEMI patients. You’re the Cure Advocate : AHA has a long-standing commitment of advocating for affordable, accessible, and adequate healthcare for heart disease and stroke patients. It was You’re the Cure advocates who spoke out and encouraged federal lawmakers to pass the Affordable Coverage Act. Grassroots advocates sent emails, made phone calls, and meet with lawmakers in support of provisions such as no longer denying coverage for those with pre-existing conditions like congenital heart defects or stroke. The work to ensure quality healthcare for all continues as states now consider options for implementing the Affordable Care Act. This is where grassroots advocates in the You’re the Cure network can help and be a part of email and letter writing campaigns, events with elected officials, and serve as a media advocacy spokesperson. Some of you may be able and interested in serving as a high level advocate, this is an individual who has relationships with elected officials which can be leveraged into support on policy priority issues. High level advocate are asked to do more than send an email or a petition and often asked to talk one on one with elected officials.High Level Advocates: Key individuals in our market who are recruited to personal call or meet with legislators to impact change with our advocacy initiatives.
  • Note to staff: Please highlight the areas within Helping to End Heart Disease and Stroke in Our Lifetime that your market is focusing on. You may wish to have a volunteer, that is involved with one of these initiatives/activities, co-present with you.The first key focus area is Helping to End Heart Disease and Stroke within our Lifetime. Within this category, our market focuses on: discovering, disseminating and translating science for researchers, clinicians and healthcare professionals so that they can apply into their practices and work; which includes sharing with their patients and the public. Science serves as the corner stone of all we do. The Science Advisory Coordinating Committee (or SACC – pronounced as ‘sack’) oversees all of the science activities of the Association and reports to the BOD on these activities. A key Committee reporting to SACC is the Research Committee which oversees AHA robust grant program which at any given time is supporting 2,000 – 3,000 active investigators. These AHA investigators are actively pursing science discoveries and also widely sharing their activities and progress within their communities via speaking engagements or conducting lab tours. Over 4,000 grant applications are reviewed annually by the AHA’s Research Peer Review Consortium. Reporting also to SACC are AHA’s 16 Scientific Councils who have approximately 27,000 professional members. These Council members, through a structure of about 200+ science committees serve as the core source for generation of AHA’s robust, credible and impeccable scientific voice. They develop Clinical Practice Guidelines and scientific papers which serve as the basis for guiding practice across the world; they serve as the faculty for AHA domestic and international scientific meetings, peer reviewers for AHA grants, papers and programs; are the mentors and mentees for established and early career CVD and neurosciences researchers and clinicians and content experts and spokespersons for AHA on a broad range of science issues. The Heart Ball ELT provides a forum for engaging the community’s influential corporate thought leaders and affluent philanthropists. This group is important as we seek to raise the needed funds for research. Imagine a world without CPR, only 50 years ago, no one knew what to do when someone went down. Or how often did your mother tell you to eat your fruits and vegetables, it turns out your mother was right! Our research helped to prove the benefits of sound nutrition and physical activity. The research activity in a today’s lab has the potential to help save the lives of your children, grandchildren and the world. American Heart Association funded researchers are able to highlight their research with donors that have made a significant investment through our research tours and briefings.You’re the Cure advocates have spoken out for years about the need for increased medical research funding to put an end to cardiovascular disease. You can be a part of the effort simply by responding to email action alerts. Once a You’re the Cure member you will receive a monthly e-newsletter with legislative updates and during key times in the legislative process you will be asked to contact your lawmakers. The online system makes it easy by matching you to your lawmakers and providing a template letter provided by AHA/ASA that you can customize. You may also be asked to attend in-district meetings with lawmakers when they are home on congressional work breaks, and some advocates are invited to lobby their member in person at AHA’s national Lobby Day in Washington, D.C. These are just a few of the ways you can be involved as a You’re the Cure advocate.
  • Note to staff: Please highlight the areas within Improving My Family’s Health that your market is focusing on. You may wish to have a volunteer, that is involved with one of these initiatives/activities, co-present with you. Go Red For Women: To dispel the myths and raise awareness of heart disease as the number one killer of women, the American Heart Association created Go Red for Women – a passionate, emotional, social initiative designed to empower women to take charge of their heart health. The Go Red For Women Executive Leadership team’s primary goal is to assist and facilitate the procurement of sponsorships at top tier levels through their own company or self and through other community and company contacts. The Go Red for Women passion committee serves as the face of the organization through grassroots efforts such as creating ,executing and/or assisting with Go Red For Women awareness opportunities and activities throughout the year. The American Heart Association and Go Red PorTuCorazón are committed to fighting heart disease, the number one killer of Hispanic women. “A TodoCorazón: Celebración de Familia, Salud y Vida” (At Full Heart: Family, Health and Life Celebration) is a vibrant community event to help Hispanic women live healthier lives. Activities promote physical, emotional and financial well-being for families and communities. The Go Red PorTuCorazón committee helps to raise fund and implement the Celebraciónevent in the market. Note to staff: If the volunteer is a woman, ask they to share a little about women and heart disease with five women they know. Power To End Stroke is an education and awareness campaign that united people to help make an impact on the high incidence of stroke within the African-American community. Power To End Stroke ambassadors and youth ambassadors volunteer their time to spread the message of Power to the community. The Power To End Stroke ELT helps to raise funds for Power To End Stroke.Jump Rope for Heart and Hoops for Heart engage elementary and middles school students with jumping rope and playing basketball while empowering them to improve their health and help other kids with heart health issues. More than 29,000 schools nationwide complete an event, 8 mission students participate and more than 2 million students raise funds.The NFL Play 60 Challenge will educate middle school kids about staying fit and create engaging and fun environments around health that compel them to be physically active for at least 60 minutes every day – 30 minutes at school and 30 minutes at home. You’re the Cure advocates are given the opportunity to engage in prevention policy initiatives aimed at improving the health of families across the country. Nationally advocates have spoken out in support of improvements to childhood nutrition guidelines, ensuring quality physical education for school children, and similarly advocates have urged lawmakers at the state level to support minimum PE minutes requirements in schools. It is the voice of concerned parents, health educators, medical experts, and young people who can influence lawmakers to do their part to fight childhood obesity by supporting strong obesity prevention policy change. Get involved through online email campaigns, spreading the work through Facebook and Twitter, meeting with elected officials, and recruiting more advocates to You’re the Cure.
  • Note to staff: Please highlight the areas within Delivering Emotional Support to Patients and Their Families that your market is focusing on. You may wish to have a volunteer, that is involved with one of these initiatives/activities, co-present with you.Our next key focus area is Delivering Emotional Support to Patients and Their Families. Within this category, our market focuses on: <insert the activities that your market focuses on>This is an exciting area of our strategic plan and more will be forth coming in this area! Take a look at some of the newest online tools for caring for a loved one. The online tools are fabulous! Stroke Connection ShareGivers Peer Visitor Program – www.strokeassociation.org/STROKEORG/LifeAfterStroke/FindingSupportYouAreNotAlone/FindaSupportGroup/Sharegivers-Peer-Visitor-Program Go Red for Women Heart Match Online Patient Mentor --- http://www.goredforwomen.org/heartmatch/Default.aspxAlso staff: visit the AHA website and click on the tab “Caregivers” – see the many resources covered and easily accessible to anyone: rights, replenish etc… It is worth a look so you can explain it first hand.ShareGivers Peer Visitor Program: New stroke survivors and caregivers have emotions, concerns and questions that are best addressed by those who have personal experience. That’s why the American Stroke Association developed the ShareGivers Peer Visitor program. It connects stroke survivors who are at least 18 months post-stroke with recent stroke patients to provide support, information and encouragement. This important information is delivered by trained peer visitors – stroke survivors who can share their own personal perspective.Go Red for Women Heart Match: Women should never have to fight heart disease alone. Go Red For Women created the Go Red Heart Match program to offer heart disease survivors and caregivers the opportunity to give or receive encouragement in the fight against heart disease. Go Red Heart Match provides an excellent opportunity for experienced heart disease survivors and caregivers to participate with the Go Red movement in a meaningful way by mentoring others beginning their journey with heart disease. Volunteers interested in getting involved, simply log on to GoRedForWomen.org/HeartMatch to build their own mentor profile.If I was caring for someone these sites would be very helpful.   Note to staff: Give a personal example, such as……I recently had the wife of a CEO of a hospital call me because her dad was diagnosed with heart failure and wanted more information.  I got on the phone with her and walked her through the site- put in search heart failure – it answered all of her questions at her fingertips.  
  • Note to staff: Please highlight the areas within Making My Community Healthier that your market is focusing on. You may wish to have a volunteer, that is involved with one of these initiatives/activities, co-present with you.The first key focus area is Making My Community Healthier. Within this category, our market focuses on: <note to staff – insert the activities that your market focuses on> such as Heart Walk ELT Teaching Gardens CPR Mass Trainings My Life Check ChampionMy Heart. My Life. Is our platform for addressing healthy eating, being physically active and ultimately improving the health of all Americans. The new platform will include a national rallying cry for change, with simple actions to improve daily well-being and clean up toxic environments!My Heart. My Life. Committee members serve as the face of the organization through grassroots advocacy efforts and community activities. They create, execute and/or assist with My Heart. My Life. Initiatives and awareness opportunities and events through the year. Within My Heart. My Life. Are several programs including:The My Life Check Chair will organize, motivate and lead an educational movement to ensure effective integration of communication on the American Heart Association’s 2020 impact goal, promotion of the Life’s Simple Seven educational platform and an awareness call-to-action to take the My Life Check assessment throughout the existing activities. Lead and champion volunteer recruitment and execution of prevention focused Community Plan and/or My Heart. My Life. Committee activities. The Heart Walk ELT serves as an executive team of the Heart Walk with a focus on securing top 3 level sponsors. Assist as needed to achieve development goals for the event.Heart Walk Patient and Community Teams are team that come together to raise funds for the Heart Walk.The Fit-Friendly Companies program recognizes employers who champion the health of their employees and work to create a culture of physical activity in the workplace. Teaching Gardens is a new concept that involves building gardens in elementary schools. In partnership with Kelly Meyer, the simple idea of the Teaching Gardens encompass a core belief, that when you educate a child about nutrition choices and the origin of foods, the child will choose healthier foods and ultimately pass that knowledge on to others in the family.In partnership with internationally acclaimed chef Jamie Oliver, the American Heart Association is working to save Americans’ health by changing the way they eat. We want Americans to fall in love with food and cooking. The goal is to build 5 Food Revolution kitchens in at-risk communities in the next two years. We’ll offer affordable, ongoing cooking classes for individuals and groups and we will provide nutritional instruction materials to reinforce learning. Jamie’s Foundation will train American Heart Association Food Coaches so we can reach deep in the community through schools, community centers, healthcare sites and workplaces. AHA instructor: The American Heart Association is actively recruiting professional – who have a passion for helping save lives – to become Instructors. If you are motivated to teach and facilitate learning, feel comfortable and are outgoing in group setting, and find it easy to simplify concepts to make them understandable for others, you may be the perfect candidate! If a volunteer is interested in being an instructor, they can visit heart.org/instructor. Sudden Cardiac Arrest (SCA) Information: SCA is a leading cause of death in the U.S. 80% of SCAs occur in the home 92% of victims die Only 32% of out of hospital victims receive CPR before EMS arrive CPR by someone on the scene is critical to survival CPR can double or triple the victim’s chance of survival until an AED or advanced care arrives By 2020, the American Heart Association’s Emergency Cardiac Care impact goals include: Double out-of-hospital survival from Cardiac Arrest – from 7.9% to 15.8% Double out-of-hospital CPR Bystander response from 31% to 62% Increase CPR training from 12.3 million to 20 millionCPR/AED training programs: One of American Heart Association’s strategies is to expand community CPR training programs. These may be on-time mass CPR training events or more sustained community programs, such as CPR in School or requiring CPR training as a graduation requirement for high school students. Volunteer activities may include, assisting with implementation logistics, advocating for program expansion or helping to secure funding for training programs. Your affiliate’s CPR Anytime Manager can help you get more involved.CPR Key Contact: Based on the local assessment completed in your market, opportunities may be available to use your influence and position to help “open doors” for expansion of our CPR work. Some examples of this may include, assisting local staff in securing a contact within a hospital to discuss our infant CPR Anytime program with a key decision maker or with a company to discuss CPR training opportunities for their employees. It could also mean using your voice to help advocate for CPR training initiatives in your community with elected officials or the media. Your affiliate’s CPR Anytime Manager can further help you get involved. CPR Anytime and Infant CPR Anytime programs: Our community focused programs, CPR Anytime and Infant CPR Anytime are tools that can have a great impact in helping us to train more citizens in CPR due to the ease of use, reduced barriers to training and multiplier effect. The multiplier effect is: for each kit, an average of 2.5 individuals are trained because of the ability to pass the kit along to friends and family.As you have heard You’re the Cure advocates can play a big role in creating healthier communities. When advocates share their personal stories they can truly influence lawmakers to support heart and stroke policy change. One example of success is states who have passed Good Samaritan laws making it easier for bystanders to help a heart attack victim in distress by administering CPR without worrying about possible legal issues. Many states have also worked to make sure schools have AEDs on site and staff trained in CPR skills. Stories from family members who lost a loved one because there was no AED available have passionately shared their stories with lawmakers and helped pass legislation that makes their community a healthier place to live. You can get involved online or in person and communicating with your lawmakers. AHA makes it easy and gives you the tools you need as well as connecting you with staff locally who can help you in this role.
  • Slide Purpose: We are a national organization that is community based. Opportunity to focus on your local strengths and resources. These can include events and mission related activities, the number of activities are up to the local divisions to decide. These are just some examples of what could be included…Sample:Get With the Guidelines: Earlier today I mentioned how the American Heart Association sets the Gold Standards for treatments and protocols in our local hospitals. I can tell you in Tampa Bay alone we are working actively in 19 hospitals and not only delivering a value of $1.2 million in savings back to the hospitals, we are also working alongside the staff in those hospitals to continually improve the protocols in place to meet guidelines we know will save your life. For example: here I would refer to a GWTG “value grid” showing line by line a sample hospital and the ways they are utilizing our expertise. Advocacy- The Florida Stroke Act. In Florida we passed a law that changed the protocol for EMS to take you to a hospital that was able to take care of you if you were having a stroke rather than to the closest hospital. We want you to get to the right hospital who is able to treat you. Just recently in June we were able to work to get the Governor to sign the into law the Healthy Schools for Healthy Lives Act. This transfers the school food operations from the Dept of Education to the Depart of Agriculture who has the opportunity to significantly improve the nutritional quality of our student’s lunches across the state. With all of the wonderful fruits and vegetables in Florida it would be a shame to not have our students begin their lives eating what is best for them each and every day. Developing healthier eating habits earlier in life will undoubtedly help to curb the childhood obesity problem in Florida. We are staying involved working with the Department of Agriculture over the next 18 months on the execution of these changes in the schools.My Life Check – to date we have had 1800 people in Tampa Bay take the My Life Check assessment giving them a dashboard of their health with their personal heart score. In addition we have a speakers bureau Chaired by Dr. Sanchez that is giving key talks at different companies on Life’s Simple 7Mission:Lifeline – In Tampa Bay we are leading the state as the first to focus on Mission:Lifeline projection which ensures if you have the most serious kind of heart attack the RIGHT system is in place to ensure you make it to the correct treatment in 90 minutes. Heart Walk - $1.64 net, 25,000 Walkers, top 6 event in the nation / (corporate wellness) Fit Friendly – Goal 100, to date 27. Explain Fit Friendly and how we work with employers on making changes to the work environment for the health of their employees.Heart Ball – Chaired by the owner of the Tampa Bay Buccaneers is one of the largest and most prestigious events in townGo Red For Women Luncheon – educating women about their risk for heart disease and empowering them with what they are able to do about it. This is the largest fundraising Luncheon by far in Tampa Bay.REFER TO 2010-2013 Strategic Plan HANDOUT from earlier slide- page 3: Here you will highlight local strategy, impact and focus. (you want to show them what your Board’s direction is and where they are focusing strategically to align with the Impact Goal.YOUR Impact: How does being the Go Red For Women Luncheon Chair fit into the big picture? What is the importance of this campaign to the 2020 Impact Goal? The Goal has one very important distinction. The 2020 Impact Goal has a very important distinction – to improve the cardiovascular health of ALL Americans. There is a myth that heart disease is an “older man’s disease”. To dispel the myths and impact health disparities the American Heart Association created Go Red For Women – a passionate, emotional, social initiative designed to empower women to take charge of their heart health. Our goal is to increase the number of women who are taking action for their health and making lifestyle changes. Your leadership will be key in bringing this campaign to the market and reaching more women through your network!My Heart My Life as an example, Teaching Gardens, Food Revolution- add in other menu items
  • Slide Purpose: Credibility for how we spend our dollars compared to a known entity.Staff Notes: Now we have just discussed our local impact and before we get into the organizational make up of how we bring these solutions to market I thought it would be important to share with you the expenditures of bringing our business and solutions to market- we are very proud…According to the most recent Better Business Bureau Wise Giving Accreditation, the American Heart Association exceeds its expectations. Standards for program expenses as a percent of total expenses are a minimum of 65%, the BBB assessed the AHA at 76% in this category. BBB standards for fundraising expenses as a percent related to contributions are a maximum of 35%- the BBB assessed the AHA reaches only 19% in this category.
  • Slide Purpose: Visual to describe how we are organized from National to Affiliate to Local Division.
  • Slide Purpose: Shows them how our volunteer network fits together at all levels.American Heart Association National Board of Directors: Holds association-wide strategic planning and governances responsibilities.X Affiliate Board of Directors: Oversees the activities and programs throughout the X state region and has responsibility for the operations of the affiliate. Elects board officers, committee chairs, approves the budget and priorities, sets program and research strategies, goals and employs and evaluates the executive vice president in conjunction with the AHA CEO. X Affiliate Committees: Serves as a group of volunteer leaders working with staff partners on key issues. Bring expertise in leadership practices, finance and operations, cultural health initiatives, marketing and communications, advocacy and quality improvement initiatives.Division Boards of Directors: Responsible for creating healthier communities free of cardiovascular diseases and stroke. They take ownership of a local market plan including revenue and mission goals. Work in partnership with the local staff and develop strategies that will bring the vision to life. Garner corporate, individual and foundation support through raising funds for mission priorities, workplace giving, walk participation, cause campaigns and special events.Executive Leadership Teams: ELT members work directly with the event chair (Start! Heart Walk, Heart Ball and Go Red For Women Luncheons) to meet both revenue and mission goals to support their event and thus the mission of the association.Event Chairman: Event Chairman are responsible for overseeing key signature events, Heart Walk, Go Red for Women Luncheon and Heart Ball. They oversee committee to meet revenue and mission goals for their event.Health Committees: Responsible for health-related activities including adopted health goals from board priorities, speaker’s bureau, Go Red For Women Passion, My Heart. My Life, on-going education at leadership meetings and programmatic activities in the community.HANDOUT: Who are the local volunteers on each of these committees locally – people like to know that they are in “good company”. You have good volunteers you will get good volunteers.
  • Slide Purpose: We have a well thought out strategic plan and now you understand our structure to deliver this plan better. To accomplish the goals of the 2020 Impact Goal, we need to strengthen the partnership between volunteers and staff. By working closely together in our local market we will achieve the best possible outcome for our campaign, board etc… (choose something that equates to their role).Note to Staff: Have background on the individual you are talking to – what is important to that person. How can you connect why it is important to be in the mix.Staff are experts when it comes to product knowledge, credibility of the organization. However, this is just one aspect of what is needed to accomplish our Impact Goal.Volunteers are able to leverage personal relationships and influence, including their personal passion. The strengths of the two combined allow us to bring about the best possible results and outcomes to reach our 2020 Impact Goal.As you saw, there is a wealth of volunteer opportunities – giving you the volunteer an opportunity to be engaged year-round with the American Heart Association in an area that interests you most.
  • Slide purpose: The volunteer has probably been recruited for a specific role and this is your opportunity to show them all of the ways they can be involved and for them to be thinking of ways for their contacts to become involved (bring their network into our network)Your volunteer has been recruited for a specific purpose. You will provide greater detail as to their role in another meeting, if you haven’t already done so. As the volunteer has learned more about the AHA and what is happening locally, engage them in a conversation, specifically, ask:You have just heard a lot of information about the American Heart Association…What Peaked your interest?What would you want more information about?Who else in the community should be involved?As staff, your goal is to walk away knowing what will further connect the volunteer with the American Heart Association and allowing the volunteer to bring their network into our network!
  • Slide Purpose: Assist the volunteer to craft a meaningful elevator speech for them to share with others when they ask you why you are involved with the American Heart Association. We determined on our task force call that included in every elevator speech we would like to recommend ONE consistent message knowing that the volunteer will make it their own. We would like to recommend Our “Brand Promise”: The American Heart Association has an extraordinary impact on your life by empowering you and your loved ones to save lives, live healthier and enjoy more peace of mind about cardiovascular disease.A successful, personalized elevator speech contains two important elements:1. Authenticity– sharing your passion for the organization and letting youraudience in on your personal connection to the organization2. Relevancy – assessing your audience, addressing their specific interests andconcerns, and inviting their personalized involvement Think about what you want people to remember about our organization, andwhat you want them to do. Add your own story. Think passion, relevance, and simplicity. General Elevator Speech Outline1. Your involvement with your organization– what & why2. What your organization accomplishes (think what, not how)3. How the listener can get involvedA successful fundraising elevator speech answers the following questions:1. What is your organization accomplishing?2. Why is this work important?3. Where is your organization headed?4. How can a donor’s support make a difference?
  • Slide Purpose: Discover what is outstanding in their mind and discover where they see themselves making an impact. Clarify next steps and any follow-up needed.Sample Questions to initiate discussion:What are your initial thoughts?What did you want/hope we would share today that we didn’t?Recap any action stepsDiscuss your next meeting with them and the meeting’s purposeClose the meeting: think about how you can close the meeting to leave a lasting impression: I have to really thank you again for accepting this role/taking an interest in the American Heart Association. The impact you will have is great on what we are trying to achieve because you have the ability to X, Y & Z (be specific about what they will bring to the table) and as the X Chair you will have an Impact on our Mission specifically by….X Y Z

Transcript

  • 1. Board Orientation Impact Goal By 2020, to improve the cardiovascular health of all Americans by 20% while reducing deaths from cardiovascular diseases and stroke by 20%.
  • 2. Agenda About the American Heart Association/American Stroke Association: • The Problem • Our Unique Value • Reach • Strategic Focus • Excellence in Stewardship • Where are we? • Organizational Structure • Local Impact and Strategy Your Impact: • Involvement • Articulation • Why We Need YOU • Questions and Discussion
  • 3. Problems • Cardiovascular diseases are the No. 1 killer of Americans • Nearly 1 in 3 children and teens in the U.S. is overweight or obese • Less than 1% of Americans are in “ideal” cardiovascular health.* *As defined by being in the ideal range for the seven health measures of the AHA’s Life’s Simple 7. 24.5 33.8 31.7 76.8 15.0 17.1 8.2 3.2 32.9 23.2 22.9 38.4 41.2 30.4 72.2 33.2 45.2 46.6 41.7 61.4 0.0 20.0 40.0 60.0 80.0 100.0 Smoking BMI Physical Activity Diet Score Cholesterol BP Glucose Percentage Poor Intermediate Ideal Prevalence of Cardiovascular Health Factors in U.S. Adults
  • 4. Our Unique Cause MISSION Building healthier lives, free of cardiovascular diseases and stroke. Our 2020 Impact Goal By 2020 to improve the cardiovascular health of all Americans by 20% while reducing deaths from cardiovascular diseases and stroke by 20%. Our Unique Value BRAND PROMISE The American Heart Association has an extraordinary impact on your life by empowering you and your loved ones to save lives, live healthier and enjoy more peace of mind about cardiovascular disease.
  • 5. The Reach of the American Heart Association • The largest voluntary health organization in the U.S. fighting heart disease • Leading non-governmental agency supporting heart research and stroke research • More than $3.2 billion in research funding since 1949 and has funded 11 Nobel Prize winners during their careers • We put research into action! More than 1 million patients are registered with our Get With The Guidelines®—Stroke • Form powerful partnerships that result in change • American Cancer Society and American Diabetes Association
  • 6. The Reach of the American Heart Association • World leader in cardiovascular and stroke science dissemination and application into practice and research via American Heart Association Journals and Science Meetings Portfolio. • Scientific Meetings include: • Scientific Sessions • International Stroke Conference • Resuscitation Science Symposium • Arteriosclerosis, Thrombosis & Vascular Biology • Epidemiology & Prevention/Nutrition, Physical Activity & Metabolism • Basic Cardiovascular Science
  • 7. The Reach of the American Heart Association • Scientific journals include: • Circulation: Cardiovascular Genetics • Circulation: Arrhythmia and Electrophysiology • Circulation: Cardiovascular Imaging • Circulation: Heart Failure • Circulation: Cardiovascular Interventions • Circulation: Cardiovascular Quality and Outcomes • Circulation • Circulation Research • Stroke
  • 8. The Reach of the American Heart Association • Scientific journals include: (cont’d) • Hypertension • Arteriosclerosis, Thrombosis, and Vascular Biology • JAHA—Journal of the American Heart Association: Cardiovascular and Cerebrovascular Disease
  • 9. • Get With the Guidelines Champion • The Guideline Advantage • Get With the Guidelines Delivery in Hospitals serving disparate audiences • Mission: Lifeline Champion • You’re the Cure Advocate • Media spokesperson/speakers bureau/Communications Volunteer • High Level Advocates Ensuring Quality Healthcare for All
  • 10. • Research Discoveries •Conducting research laboratory tours/briefings/speaking engagements • Research Peer Review Consortium • Scientific Councils and 200+ Science Committees •Development of Clinical Practice Guidelines and Statements • Faculty, authors and peer reviewers for AHA science meetings, research and publications •Mentoring Programs (Minority and International) •Heart Ball ELT • You’re the Cure Advocate • Federal Lobby Day • Increasing NIH research funding Advocacy • Media spokesperson/speakers bureau/Communications Volunteer Helping End Heart Disease and Stroke in Our Lifetime
  • 11. Improving My Family’s Health • Go Red For Women ELT • Go Red For Women Passion Committee • Go Red Por Tu Corazón Committee • Power To End Stroke Ambassador/Youth Ambassador • Power To End Stroke ELT • Jump Rope For Heart/Hoops For Heart Volunteer • NFL Play 60 Challenge • You’re the Cure Advocate • Media spokesperson/speakers bureau/Communications Volunteer
  • 12. • Stroke Connection ShareGivers Peer Visitor Program • Go Red For Women Heart Match Online Patient Mentor Delivering Emotional Support to Patients and Their Families
  • 13. •My Heart. My Life. •My Life Check Chair/Champion •Heart Walk ELT •Fit Friendly Companies •Heart Walk Committee/Patient & Community Teams •Teaching Gardens • Food Revolution Kitchens • CPR/AED Instructor • CPR Mass Trainings (50 Cities) • CPR Key Contact/Community Influencer • You’re the Cure Advocate • State/Federal Lobby Day • High Level Advocates •Media spokespersons/speakers bureau/Communications Volunteer Making My Community Healthy
  • 14. Greater Boston Division • Stroke Awareness and Prevention •Latino Community Awareness •Volunteer Leadership •Obesity Prevention •Chain of Survival •Quality and Available Care
  • 15. Known for excellence in stewardship Community Services 3.2% Professional Education and Training 12.9% Management & General 7.8% Fund Raising 16.1% Research 19.4% Public Health and Education 40.6% Better Business Bureau Wise Giving Accreditation BBB Wise Giving Standard AHA as assessed by BBB Program expenses as % of total expenses 65% minimum 76% Total fundraising expenses as % of total related contributions 35% maximum 19%
  • 16. American Heart Association 7 Affiliates AK
  • 17. Organizational Structure • American Heart Association National Board of Directors • Founders Affiliate Board of Directors •Founders Affiliate Committees and Health Strategies Expert Panels • Division Boards of Directors • Event Chairs • Executive Leadership Teams • Health Committees •Latino Advisory Committee •Stroke Committee
  • 18. The Power of Great Leadership: Volunteer-Staff Partnerships Strengths • Leverage Personal Relationships and Influence • Power to Get Responses • Open Doors • Personal Passion • External Perspective • Knowledge of the Community Strengths • Product Expert • Big Picture/ Organization Vision • Best Practice Knowledge = Best Opportunity for Success • Local Organization with National Support • Volunteer Partner Best Possible Outcome Volunteers American Heart Association Staff
  • 19. Advocacy • 2013 – 2014 Policy Priorities • Obesity Prevention • Chain of Survival • Quality and Availability of Care • Stroke • Tobacco Control • Advocacy Victories • You’re the Cure • How You Can Help
  • 20. Communications • Ensure that the AHA/ASA are viewed as the leading organization regarding CVD information and manage and protect the brand • Educate and increase public awareness of CVD and our programs • Support the strategic goals of the national organization, as well as local departments • How we do it: • 400 million media impressions • Media sponsorships and relationships • Social & digital media • Strategic marketing & advertising campaigns
  • 21. Community Health • Overview • Upcoming BOD Priorities • Community Plan • Community Impact Grants
  • 22. Committees • Stroke Committee • My Heart My Life Committee • Passion Committee • Latino Advisory Committee
  • 23. Heart Ball • Event Chairs: Lawrence H. Cohn MD and Andrew Cutler • ELT Members: Dale Adler, Brian Appel, Mark A. Creager, N.A. Mark Estes III, Michael R. Jaff, Robert S. Karam, Sam Kennedy, Marybeth Leary, John R. Levinson, Melissa MacDonnell, Gerald Marx, Patrick T. O’Gara, Dan Rea, Frederic Resnic, Kenneth Rosenfield, Andre Tippett, Kathleen G. Volpe • Event Goal: $800,000 • Event Date: Saturday May 3rd , 2014 • Event Location: Westin Copley, Boston
  • 24. Go Red For Women Luncheon • Event Chairs: Barbara Reilly • ELT Members: Teresa Coffey-Gordon, Courtney Doyle, Deborah Enos, Loryn S. Feinberg, Joanne M. Foody, Mary Beth Gallo, Karen Gerba, Marie Gerhard, Caludia P. Hochberg, Eileen Martin, Stephanie A. Moore, Chris Neppl, Reena Pande, Jean Petrowski, Katharine Powell, Laura J. Sen, Malissa J. Wood, Elaine Zetes • Event Goal: $550,000 • Event Date: Thursday February 13th , 2014 • Event Location: Sheraton, Boston
  • 25. Heart Walk • Event Chairs: Mike Mahoney • ELT Members: TBD • Event Goal: $1,900,000 • Event Date: Saturday September 27th 2014 • Event Location: Charles River Esplanade
  • 26. Tedy’s Team • Event Chairs: Tedy and Heidi Bruschi • Event Goal: $490,000 • Event Date and Location: • 2013 Vegas Half Marathon: Sunday November 17th, 2013 • 2014 Boston Marathon: Monday April 21st, 2014 • 2013 Falmouth Road Race: Sunday August 17th, 2014
  • 27. Boston Challenge • Event Chairs: TBD • ELT Members: Joe Shea • Event Goal: $100,000 • Event Date: Saturday May 10th, 2014 • Event Location: TBD
  • 28. Merrimack Valley Go Red For Women • Event Chairs: Richard Birkhead MD, FACC • ELT Members: Ellen M. Kallman, Pamela Huntley, Kathleen Laferriere, Sharon Coram, Helene Thibodeau, Brian H. Bullock • Event Goal: $100,000 • Event Date: Wednesday November 13th , 2013 • Event Location: Westford Regency
  • 29. Lawyers Have Heart • Event Chairs: TBD • ELT Members: TBD • Event Goal: $247,000 • Event Date: May, 2014 • Event Location: Bank of America Pavilion (subject to change)
  • 30. 2014 Fundraising Event 2013 Goal 2013 Final 2014 Goal Chair Vice Chair/2015 Chair Elect 2016 Chair Go Red for Women Luncheon $500,00 446,177 550,000 Barb Reilly Arnold WW Heart Walk 1,750,000 1,650,000 1,900,000 Mike Mahoney, Boston Sci Heart Ball 710,000 742,978 800,000 Dr. Larry Cohn and Andy Cutler, Merrill Lawyers Have Heart $225,000 216,532 247,000 TBD Tedy’s Team $460,000 427,366 490,000 Tedy Bruschi Heart Challenge n/a n/a 100,000 TBD MMV GRFW 100,000 100,000 100,000 Dr. Birkhead, LGH TOTAL 3,745,000 3,582,876 4,187,000
  • 31. Housekeeping • Conflict of Interest • Board Leadership Campaign Pledge Form • Advocacy
  • 32. Questions and Discussion