Storytelling as a Design Tool

Stefanie KegelUX / Interaction Designerwww.guerillagirl.detwitter: @guerillagirl_ Hi!

Why Storytelling?

We all like Stories

Storys are easy to remember

Storys will lead tothe ,Backlog‘ of your Product

Interactive Products are narrative

Storyboard-like Wireframing & Task Flows deﬁning the Specs & Functions Image Credit: ,Storyboards‘ by Chris Campbell / Flickr: http://www.ﬂickr.com/photos/cgc/

hm, wouldn‘t it be cool if there is a possibility to.... *IDEA*Storyboard-like Wireframing & Task Flows deﬁning the Specs & Functions and will help you on ideation!

Getting Started

ﬁrst point is....Get the big Picture

second point is....Avoid to say “The User“

A User represents always one single Person within a speciﬁc Usergroup

third point is....It‘s all about Goals & Needs!

Example: A Webapp to do a weekly food planRemember: Who actually is your cutomer/user - you will tell their story!

Lena is trying to___________________________________________ , but____________________________________________.

make a weekly food planLena is trying to___________________________________________ , butshe has to consider the food allergy of her kids!____________________________________________.

Goal make a weekly food planLena is trying to___________________________________________ , butshe has to consider the food allergy of her kids!____________________________________________. Problem

Have fun when sketching! Solution 1 Solution 2 Goal & Problem & Solution Descriptions Benefits for our User?additional: User Status? (angry,happy, excited...) Solution 3 Solution 4 Source: http://www.konigi.com/tools/graph-paper

Stories help people to create a shared understanding of Needs & Goals

Stories help people to create a shared understanding of Needs & GoalsStories help us to see a bigger , clearer Picture and make this abstrcat, clutteredthing (the later web app or product) come „alive“

Stories help people to create a shared understanding of Needs & GoalsStories help us to see a bigger , clearer Picture and make this abstrcat, clutteredthing (the later web app or product) come „alive“Stories are a great tool to generate more and useful Ideas even within yr team

Stories help people to create a shared understanding of Needs & GoalsStories help us to see a bigger , clearer Picture and make this abstract, clutteredthing (the later web app or product) come „alive“Stories are a great tool to generate more and useful Ideas even within yr teamStories help us to communicate and sell design solutions to clients

It hurts less to kill some paper sheets rather than the code of a ready-to-go application

Thank you!

Recommended Reads:Storytelling for User Experience The Inmates are running the asylumby Whitney Quesenbery & Kevin Brooks / Rosenfeld Media by Alan Cooper

Storytelling as a Design Tool

by Stefanie Kegel on Jun 19, 2011

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Storytelling as a Design Tool — Presentation Transcript