Creds butterfly mediagroup_may 2013

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Creds butterfly mediagroup_may 2013

  1. 1. CREDENTIALS May 2013
  2. 2. Who we are ......................................................................................................…………...........................3 What we have done ......................................................................................…………..............................4 Why us ..........................................................................................................…………...............................5 Team experience......................................................................................…………....................................6 Why integrated campaigns .................................................................…………........................................7 Sales or Awareness .......................................................................................…………...............................8 How can we help you ....................................................................................…………..............................3 Projects ………………….....................................................................................………….............................14 Clients .......................................................................................…………................................................64 Contact……………………………………………………………………………………………………………….......…...………….……65 Summary
  3. 3. • We believe in integration and coordination between two or more channels of communication (online, indoor, outdoor, BTL) to achieve the communication objectives directly correlated with the business objectives of our clients. • We have the expertise needed to ensure this type of integration to achieve the best results. • We are small enough to be flexible and creative! • Our vision: Extraordinary communication campaigns. Every time. Who we are?
  4. 4. What have we done? • Since February 2012 we worked online and offline, as well, because the right mix can give the best results. We had several online & offline campaigns, developed CSR projects and social media campaigns. • Our clients are from different industries, such as beauty, shopping centers, publishing houses, banking, NGOs, automotives as well as individuals
  5. 5. We can offer you the BIG Deal, not just parts of it. What are the advantages? - Cost reduction - 1 agency for the entire campaign; - Stress reduction – we do all the managing work for you - One voice – your brand needs one voice delivered to multiple channels; we’re assuring the main message to be delivered in all the online & offline channels; - One report – evaluating the whole campaign in one report , offering you a clear perspective on the matter - We have the expertise to offer integrated campaigns, solutions in online & offline media - We had fantastic results (millions of page views, engagement rates increased with 50%, thousands of likes, etc), creative layouts & copywriting, flexibility and ability to react immediately. Why us?
  6. 6. We have THE Team! Our Team has a vast experience in many domains, wich we find it to be the perfect mix and collaboration for the perfect integrated campaign. We’ve developed and worked for beautifull campaigns from NGO’s to International Brands. -Customer Relationship Management -Sales management -Crisys management -Indoor & Outdoor Media -Online Media -ERP management -Research -Training -Team Management & Report -Online & Offline PR -Social Media -Copywriting -Design -Programming -BTL Projects
  7. 7. Why integrated campaigns? • Would you like to hire one to three employees to manage, coordinate & report the work of all the agencies implied in your campaign? • Would you like to communicate with up to six persons in the same time in order to coordinate a campaign? • Would you like to send a message altered from channel to channel? We wouldn’t like those either. The Solution? Integrated campaigns.
  8. 8. Sales or Awareness? One can generate the other but it’s a matter of focus and objectives. In order to have results we need to have objectives. A fast research can help you determine your business’s needs.
  9. 9. Sales or Awareness? I have the brand I need to generate awareness I develop an awareness campaign. I want to generate sales. I develop a sales campaign. I want to maintain the awareness and sales. I manage customer relationship. I want to expand my business.
  10. 10. Your Awareness Campaign •An awareness campaign is focused on visibility and information. •This kind of campaign needs to generate views and feedback. •It can be reported by the use of a pre-campaign and post-campaign research or by the use of metrics that indicate your product’s visibility (viewers, unique viewers, audience online or offline).
  11. 11. Your Sales Campaign • A sales campaign needs to attract. The difference between a sales campaign and an awareness one is that the sales campaign offers something. In order to get people to buy your products you need to offer them something, from coupons to solutions or increase in self esteem. • A sales campaign needs to generate specific sales leads. A lead represents a specific action that a consumer makes, action wich reports a generated sale or generates a sale. The easiest example is the one of a campaign wich requires serial codes written on the products.
  12. 12. How you see your brand in one year? The best!
  13. 13. Let US help YOU! • In order to achieve The Best results we need to define “Best”. • In order to define “Best” we need to do a research, set the objectives and set a budget. • How does “The Best” sounds now? • We define “The Best” by accomplishing all the objectives in the given time and budget. In other words, we can give you The Best campaign.
  14. 14. What’s next? • Check out our projects in order to strengthen your conviction that YOU want to work with US. • Set-up your objectives and contact us in order to bring your brand or product to a new level. That’s what we do, helping you transition from caterpillar to a wonderful butterfly.
  15. 15. Brand: La Roche-Posay; sunscreen line, Anthelios Date: may-september 2012 Objectives: • Creating a favorable image within the target group; • Generate sales; • Awareness. Social cause: support the “Alfred Rusescu” Institute for Mother and Child Protection Mechanism: Buy now and donate 2 RON for the renovation of the outpatient ward of the “Alfred Rusescu” Institute for Mother and Child Protection. “Enjoy the sun and offer a child the chance to smile”
  16. 16. What we have done: • Research and identification of the social cause, in accordance with the target; • Concept development, design and copywriting (key visual, adapting messages for promotional materials, Facebook cover photo and educational infographic about solar protection, etc.); • Organising a press conference to launch the campaign, reporting the advertising value equivalent; • Sending out the press release for the campaign to jurnalists and bloggers, reporting the advertising value equivalent; • Facebook page management. THE WOW: • Anthelios went up to 2nd place in the sunscreen dermato-cosmetics market, from the 3rd place, according to sales reported last year; • Total audience: 3.397.485 people; • On the brand Facebook page we have developed a community (increase by 10.000 fans in 3 months) and we have increased fan engagement rate by 45%. “Enjoy the sun and offer a child the chance to smile”
  17. 17. 1. Key visual and copywriting
  18. 18. o Date: 3 may 2012 o Location: Antipa Caffe&Terrace; with a tour of the Antipa Museum for the jurnalist’s children. 2. Press conference
  19. 19. Brand: Vitantis Shopping Center Date: april – july 2012 Objectives: Promote the comercial gallery, to bring traffic (visitors, physically) to the location. Mechanism: Visit Vitantis Shopping Center, take a photo at the pannel and upload it with the Facebook app and you can win an iPad 3. “Visit Vitantis Shopping Center and win an IPad3”
  20. 20. What we have done: • Develop a new website - www.vitantis.ro - using a new design, that promotes the stores and gallery sales. • Google Ads campaign; • Facebook page management and Facebook Ads campaign; • Facebook cover photo and profile picture; • Copywriting, Key visual and indoor pannel for offline exposure; • Press release broadcast; • Newsletter template desing and broadcast. THE WOW: Between april and july we have grown the Facebook community from 1450 friends (former profile) to 11.887 fans, out of which, 0.92% have created stories from posts. “Visit Vitantis Shopping Center and win an IPad3”
  21. 21. Technical characteristics: • Custom wordpress CMS, built on PHP and MySQL, easy to manage CMS. • Responsive design: tablets or mobile; the website will adapt to each screen size to show the articles and pages properly, and not PHP code. • MySQL database. 1. Webdesing concept and development: Vitantis.ro
  22. 22. 2. Facebook brand page: fb.com/VitantisBucuresti
  23. 23. 3. Facebook contest app
  24. 24. 4. Facebook contest offline component
  25. 25. Date: 15 septembre 2012 – 13 october 2012 Objectives: • Creating a favorable image within the target group; • Generate traffic at the location; • Awareness. Social cause: fundraise at least 30.000 euro by the 14th of october to support the kids at the Defeat Autism center. Mobilising people to convince the authorities to support at a national level, autism services at a decent quality. Mechanism: Donate 2 euro through SMS now, during the campaign, and “Help a chid with autism go to school!” “Help put a child with autism through school”
  26. 26. What we have done: PR: organising four events in the comercial gallery at Vitantis Shopping Center, inviting jouurnalists and bloggers; sending the press release and follow-up. Design and copywriting (key visual, adapting the messages to the promotional channels used). Media coverage (online, TV, print, radio, indoor and outdoor). Managing communication on Social Media channels. Promoting the event in the shopping center’s newsletter. “Help put a child with autism through school”
  27. 27. THE WOW: PR: 61 articles, with a total audience of 1.375.700 unique visitors and 4.950.000 pageviews. Social Media: developing a Facebook community and an increase in engagement rate by 45%. The Vitantis Shopping Center brand was mentioned in over 56 Facebook posts, that generated 5.628 likes, 236 comments and 1.060 shares, which, in turn, also had likes and comments. Radio: announcing the campaign during interviews, that had a total audience of 1.377.000 listeners. TV: airing the campaign spot 115 times, in 16 types of shows with a total audience of 6.668.896 viewers; 6 reports with events from the location, and anouncing in 4 shows the activities carried out with a total audience of 802.944 viewers. Click to see the campaign spot. Print: total audience of 1.784.000 viewers. “Help put a child with autism through school”
  28. 28. 1. Key visual and copywriting
  29. 29. 2. Outdoor & indoor ads. Events
  30. 30. Client: L’Oreal Romania, brand: La Roche-Posay Date: October2012 Objectives: • Awareness and sales generation; • Educating the public about the products aimed at acne skin and how to use them; • Refresh the image of the Effaclar La Roche-Posay products within the target. Social Media for the ‘’Effaclar in high-schools!’’ campaign
  31. 31. What we have done: Facebook page and My Teen Skin app management; Infographic (copywriting and design) about acne skin, tips for people with acne skin and La Roche-Posay products recommendations; Sending the infographic to journalists and bloggers. THE WOW: Increase in the La Roche-Posay România Facebook page engagement rate by 50%. Social Media for the ‘’Effaclar in high-schools!’’ campaign
  32. 32. 1. Design and copywriting for the infographic
  33. 33. Brand: Vitantis Shopping Center Date: 2 - 31 december 2012 Objectives: • Increase brand awareness and sales ganeration; • Increase customer loyalty; • Increase traffic in the location. “This winter, Vitantis is Santa Claus!”
  34. 34. “This winter, Vitantis is Santa Claus!” What we have done: Campaign concept and copywriting; Design key visual and adaptation for the promotional materials: flyers, Google Ads, Facebook Ads, layout holiday schedule and newsletter; Online promotion: - Newsletters: copywriting and layout; - Google Ads (Search and Display Network); - Facebook Ads; Offline promotion: - Organising a Christmas gift fair in the comercial gallery, every weekend in December; -Organising cooking workshops with “Click! poftă bună”, making Christmas dishes; PR online – send the press releases about the events and reporting the advertising value equivalent;
  35. 35. “This winter, Vitantis is Santa Claus!” Radio GoldFM – Contest ”December with story-like discounts” Mechanism: 3 colums every day. Structure: The first two, in the morning, contained: Bilboard IN sponsor: Vitantis Shopping Center presents “December with story-like discounts” Story with Santa Claus and Vitantis Shoping Center Bilboard OUT: Vitantis Shopping Center has brought you "December with story-like discounts". The winner was announced and entered the show live with the presenter. The third column contained: Bilboard IN sponsor: Vitantis Shopping Center presents “December with story-like discounts” Promo that explains the contest mechanism for the next day. Billboard OUT: Vitantis Shopping Center has brought you "December with story-like discounts”. Contest teasing. Contest announcement. Story column. Winner announcement.
  36. 36. “This winter, Vitantis is Santa Claus!” THE WOW: •Fair with 45 exhibitors; •11.634 unique visitors on the Vitantis Shopping Center website; • +750 fans on the Vitantis Shopping Center Facebook page; •Total Radio GoldFM audience, for Bucharest: 32.500 listeners (December); •SMSes: between 80 and 114 each day of the campaign
  37. 37. 1. Key visual and copywriting
  38. 38. 2. Organizsng workshops with “Click, pofta buna!”
  39. 39. Brand: Credit Amanet Date: 19 Noiembrie – 31 Decembrie 2012 Objectives: • Increase brand awareness; • Create a positive image among consumers; • Increase customer loyalty; • Promote Credit Amanet’s services. “We offer you presents and smiles, you deserve a Merry Christmas!”
  40. 40. What we have done: •Design and copywriting, key visual and adapting for promotional materials. •Social Media - Facebook: 1. Facebook page management (copywriting and conversation management) and Facebook Ads; 2. Tabs and photo albums for the Credit Amanet branches in the country; 3. Design for the Cover Photo and layout with the holiday schedule of the branches; •Social Media - blog: copywrite – creating weekly articles on the company blog. •Concept, copywriting and desing for the “What you didn’t know about Gold and Silver” infographic. THE WOW: • We have increased the Facebook community in 42 days from 331 to 2.323 fans, out of which, 9.10% have created stories from the page posts; • We increased fan loyalty through the Christmas contest. “We offer you presents and smiles, you deserve a Merry Christmas!”
  41. 41. 1. Concept, design key visual and copywriting
  42. 42. “A friend in need is a friend indeed” Brand: Credit Amanet Date: January 2013 Services: Concept, design and copywriting for cover photo.
  43. 43. Brand: Credit Amanet Facebook contest: 1000 fans! Win a champaign with gold plating! • Project concept; • Design contest photo; • Contest management. Facebook “1000 fans” contest
  44. 44. Newsletter • Copywriting newsletter; • Web design newsletter; • Coding responsive newsletter. Credit Amanet newsletter design and copywriting
  45. 45. Concept, design and copywriting – Infographic “What you didn’t know about Gold and Silver”
  46. 46. Objectives: • Creating a design pack for a children’s books online store. Responsive design • Made to adapt to any screen size. • Marcela Peneș is a publishing house wich continues the work of a popular author of romanian school manuals. Design for Marcela Peneș
  47. 47. Technical characteristics: • Custom wordpress CMS, built on PHP and MySQL; easy to manage CMS. •MySQL database. •Responsive design made to adapt to any screen size. Design for Butterfly Media Group
  48. 48. Brand identity: “Mădălina Dobraca” Research, concept, brand identity development. For brand identity development, we offer: - Consulting about brand positioning; - Concept and design. Madalina Dobraca works in Executive Search & HR Management Consulting, Career Counselling & Multidisciplinary Project Management
  49. 49. Social Media for “Balul Albastru 2013” Brand: Balul Albastru Events organised by Invingem Autismul NGO Date: March – April 2013 Objectives: • Promoting the event & informing the audience about the event in order to attract sponsors and participants • Attracting sponsors and representatives from companies to the event
  50. 50. Social Media for “Balul Albastru 2013” What we have done: • Facebook page administration (engaging with users & publishing specific content) • Design (Facebook Cover Photo, Event Photo, Profile Picture & post layout) • Developing Facebook Tabs (booking form; sponsorhip form) • Bloggers relationship • Organising a contest for bloggers, in order to promote the event The WOW: - 12 bloggers engaged in campaign - 14 online articles - 31 Twitter mentions - 546 Facebook Likes - 209 Facebook Shares - 76,000 articles views - 57,000 unique visitors on articles * No campaign budget
  51. 51. 1. Cover Image & Profile Picture
  52. 52. 2. Facebook Tabs
  53. 53. 3. Post examples
  54. 54. 4. Event Photos
  55. 55. Blogging Campaign: Toleriane Teint Brand: Toleriane Teint – La Roche Posay - Loreal Date: March – May 2013 Objectives: - Promoting the new Toleriane Teint Foundations(Face Make-ups) - Collecting a data base in order to develop a fast research among future consumers - Generating impressions, buzz and word of mouth actions about the launch of the new foundations from La Roche Posay
  56. 56. Blogging Campaign: Toleriane Teint What we have done: - Developing an online campaign with 6 beaty bloggers as ambasadors - Developing and publishing of the online survey - Banner design for bloggers The WOW: - 47 bloggers engaged in the campaign - 82 online articles - 28,410 unique visitors - 886 comments on the above articles - 82,270 views – total audience
  57. 57. 1. Banner design
  58. 58. 2. Survey Example
  59. 59. Beauty Seminar in Vitantis Shopping Center Brand: Vitantis Shopping Ceenter Date: May 2013 Objectives: • Promoting & generating traffic in Vitantis Shopping Center • Informing the audience about the latest beauty trends for the Summer of 2013 • Generating feedback about Vitantis Shopping center
  60. 60. Beauty Seminar in Vitantis Shopping Center What we have done: • Concept & copywriting of campaign • Organising a beuty seminar having 4 popular beauty bloggers as speakers • Design (Facebook Cover Photo) • Online & offline PR The WOW: • 14 online articles • 74 comments • 11,329 unique visitors on articles • 14,792 views on articles • 67 event participants
  61. 61. 1. Facebook Cover Photo
  62. 62. 2. Examples of blogpost
  63. 63. 3. The Event
  64. 64. Concept: Integrating the main concept keywords of the project into the visual of the logo: SHARE, LEARN, IMPROVE Format: Vectorial, .cdr, .ai, .eps *HR Twinning is an European project of Young Initiative NGO who promotes good practices in HR departments from European Organisations Logo design & concept: HR Twinning
  65. 65. Technical characteristics: • Custom wordpress & buddypress CMS, built on PHP and MySQL, easy to manage CMS. • Responsive design: tablets or mobile; the website will adapt to each screen size to show the articles and pages properly, and not PHP code. • MySQL database • Community features like members, forum, blog posts, organisations, profile page, organisation page * HR Twinning is a European project of Young Initiative NGO who promotes good practices in HR departments from European Organisations Webdesing concept and development: hrtwinning.eu
  66. 66. We’re ready to add you to our list of clients:
  67. 67. Thank you!  Contact us: Stefania Stroe | Owner mobile 0723 641 690 email stefania@butterflymediagroup.ro site: www.butterflymediagroup.ro blog: www.butterflymediagroup.ro/blog

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