Romantic & Reasonable

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Romantic & Reasonable

  1. 1. + By Stefani Olds Date Night at The Olive Garden: ROMANTIC & REASONABLE
  2. 2. + Background: Beat the Competition
  3. 3. + Background: Family-Friendly
  4. 4. + Target Audience: Middle Class Adult Couples In search for a ROMANTIC & REASONABLE dining destination
  5. 5. + Target Audience: Middle Class Adult Couples  The average meal costs less than $15 per person, making the Olive Garden a REASONABLE dining destination. But what about ROMANTIC?
  6. 6. + Big Idea: “My Perfect Date Night” Date Night at The Olive Garden: ROMANTIC & REASONABLE
  7. 7. + Big Idea: The Ultimate Couples Getaway
  8. 8. + Budget: $$$ Strategize Design Manage Additional Media
  9. 9. + Additional Media: TV Commercials & Magazine Ads
  10. 10. + Date Night at the Olive Garden

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