• Like
  • Save
Intensivdagarna Whats your story lisa brochu museumintplan
Upcoming SlideShare
Loading in...5

Intensivdagarna Whats your story lisa brochu museumintplan






Total Views
Views on SlideShare
Embed Views



0 Embeds 0

No embeds



Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

    Intensivdagarna Whats your story lisa brochu museumintplan Intensivdagarna Whats your story lisa brochu museumintplan Presentation Transcript

    • What s Your Story?Interpretive Planning with the 5-M ModelLisa Brochu • lbrochu@interpnet.com
    • What Makes Your Museum Meaningful?•  Collections•  Compelling Stories•  Emotional and Intellectual Connections (Tangibles and Intangibles)
    • Why an Interpretive Plan?•  Keeps the project on track with clear objectives.•  Provides a way of explaining the project to funders, supporters, designers, fabricators and others.•  Provides an evaluation tool at every phase.
    • The 5-M Planning Model Management Message Media Markets Mechanics
    • Management•  mission, goals, objectives•  policies & regulations•  key issues•  revision and update strategies•  operational resources –  staffing –  budget –  facilities & equipment –  maintenance
    • Logic Model•  Impact (benefit you’re trying to achieve over the long term - for the resource, agency, or individual)•  Outcomes (observable behavior changes, either immediate or short term)•  Outputs (what you provide through media choices)
    • Markets•  product - what you have to offer•  price - perceived value•  place - relationship to what s around•  promotion - how do people know about you•  publics - market segmentation –  users & support –  existing & potential
    • Message•  Why is this place or collection significant?•  What interests visitors?•  What is management most interested in communicating?
    • Theme = Power•  It s what sticks•  Thorndyke s 1978 research•  People forget facts, but remember themes•  Ham s Lindblad study
    • Message Development Resource Management Audience
    • Developing the Message•  Central theme - the message behind the collection•  Subthemes - framework for stories•  Storylines - individual ideas
    • Thematic Framework Central Theme Subtheme A Subtheme B Subtheme C Storyline Storyline Storyline Storyline Storyline Storyline Storyline Storyline Storyline Storyline
    • Central Theme CharacteristicsÜ Should include tangible/intangible connectionÜ Should include visitor, management, and resource considerationsÜ Should be a simple sentenceAgriculture sowed the seeds of change for 20th century Boulder County.
    • Subtheme DevelopmentÜ Groupings of storiesÜ Miller s 7 plus or minus 2Ü Should reflect the language of the themeÜ May dictate development of site or building layout, but may not
    • Storyline Development•  Theme of the piece (exhibit, brochure, sign)•  Message elements –  Facts –  Anecdotes –  Quotes –  Illustrations –  Graphic design
    • MechanicsLarge Scale Design Balance –  Site or landscape features –  Facilities and buildings –  Interpretive stories
    • Visitor Experience ModelDecision Entry Connections Exit Commitment
    • MechanicsSmaller scale –  Functional relationships –  Accessibility –  Space programming –  Placement –  Physical opportunities & constraints
    • Media• Publications   Products for children• Signs   Demonstrations• Exhibits   Living history• Souvenirs   Audio tours• Food items   Landscape features• Visitor centers   Art & sculpture• Auto tours   Playscapes• Guided tours   Drama & music
    • Texas State Aquarium
    • China National Tea Museum
    • The care ofriversis not amatter ofrivers,but of thehuman heart.--Tanaka Shozo