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Intensivdagarna Whats your story lisa brochu museumintplan
Intensivdagarna Whats your story lisa brochu museumintplan
Intensivdagarna Whats your story lisa brochu museumintplan
Intensivdagarna Whats your story lisa brochu museumintplan
Intensivdagarna Whats your story lisa brochu museumintplan
Intensivdagarna Whats your story lisa brochu museumintplan
Intensivdagarna Whats your story lisa brochu museumintplan
Intensivdagarna Whats your story lisa brochu museumintplan
Intensivdagarna Whats your story lisa brochu museumintplan
Intensivdagarna Whats your story lisa brochu museumintplan
Intensivdagarna Whats your story lisa brochu museumintplan
Intensivdagarna Whats your story lisa brochu museumintplan
Intensivdagarna Whats your story lisa brochu museumintplan
Intensivdagarna Whats your story lisa brochu museumintplan
Intensivdagarna Whats your story lisa brochu museumintplan
Intensivdagarna Whats your story lisa brochu museumintplan
Intensivdagarna Whats your story lisa brochu museumintplan
Intensivdagarna Whats your story lisa brochu museumintplan
Intensivdagarna Whats your story lisa brochu museumintplan
Intensivdagarna Whats your story lisa brochu museumintplan
Intensivdagarna Whats your story lisa brochu museumintplan
Intensivdagarna Whats your story lisa brochu museumintplan
Intensivdagarna Whats your story lisa brochu museumintplan
Intensivdagarna Whats your story lisa brochu museumintplan
Intensivdagarna Whats your story lisa brochu museumintplan
Intensivdagarna Whats your story lisa brochu museumintplan
Intensivdagarna Whats your story lisa brochu museumintplan
Intensivdagarna Whats your story lisa brochu museumintplan
Intensivdagarna Whats your story lisa brochu museumintplan
Intensivdagarna Whats your story lisa brochu museumintplan
Intensivdagarna Whats your story lisa brochu museumintplan
Intensivdagarna Whats your story lisa brochu museumintplan
Intensivdagarna Whats your story lisa brochu museumintplan
Intensivdagarna Whats your story lisa brochu museumintplan
Intensivdagarna Whats your story lisa brochu museumintplan
Intensivdagarna Whats your story lisa brochu museumintplan
Intensivdagarna Whats your story lisa brochu museumintplan
Intensivdagarna Whats your story lisa brochu museumintplan
Intensivdagarna Whats your story lisa brochu museumintplan
Intensivdagarna Whats your story lisa brochu museumintplan
Intensivdagarna Whats your story lisa brochu museumintplan
Intensivdagarna Whats your story lisa brochu museumintplan
Intensivdagarna Whats your story lisa brochu museumintplan
Intensivdagarna Whats your story lisa brochu museumintplan
Intensivdagarna Whats your story lisa brochu museumintplan
Intensivdagarna Whats your story lisa brochu museumintplan
Intensivdagarna Whats your story lisa brochu museumintplan
Intensivdagarna Whats your story lisa brochu museumintplan
Intensivdagarna Whats your story lisa brochu museumintplan
Intensivdagarna Whats your story lisa brochu museumintplan
Intensivdagarna Whats your story lisa brochu museumintplan
Intensivdagarna Whats your story lisa brochu museumintplan
Intensivdagarna Whats your story lisa brochu museumintplan
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Intensivdagarna Whats your story lisa brochu museumintplan

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  1. What s Your Story?Interpretive Planning with the 5-M ModelLisa Brochu • lbrochu@interpnet.com
  2. What Makes Your Museum Meaningful?•  Collections•  Compelling Stories•  Emotional and Intellectual Connections (Tangibles and Intangibles)
  3. Why an Interpretive Plan?•  Keeps the project on track with clear objectives.•  Provides a way of explaining the project to funders, supporters, designers, fabricators and others.•  Provides an evaluation tool at every phase.
  4. The 5-M Planning Model Management Message Media Markets Mechanics
  5. Management•  mission, goals, objectives•  policies & regulations•  key issues•  revision and update strategies•  operational resources –  staffing –  budget –  facilities & equipment –  maintenance
  6. Logic Model•  Impact (benefit you’re trying to achieve over the long term - for the resource, agency, or individual)•  Outcomes (observable behavior changes, either immediate or short term)•  Outputs (what you provide through media choices)
  7. Markets•  product - what you have to offer•  price - perceived value•  place - relationship to what s around•  promotion - how do people know about you•  publics - market segmentation –  users & support –  existing & potential
  8. Message•  Why is this place or collection significant?•  What interests visitors?•  What is management most interested in communicating?
  9. Theme = Power•  It s what sticks•  Thorndyke s 1978 research•  People forget facts, but remember themes•  Ham s Lindblad study
  10. Message Development Resource Management Audience
  11. Developing the Message•  Central theme - the message behind the collection•  Subthemes - framework for stories•  Storylines - individual ideas
  12. Thematic Framework Central Theme Subtheme A Subtheme B Subtheme C Storyline Storyline Storyline Storyline Storyline Storyline Storyline Storyline Storyline Storyline
  13. Central Theme CharacteristicsÜ Should include tangible/intangible connectionÜ Should include visitor, management, and resource considerationsÜ Should be a simple sentenceAgriculture sowed the seeds of change for 20th century Boulder County.
  14. Subtheme DevelopmentÜ Groupings of storiesÜ Miller s 7 plus or minus 2Ü Should reflect the language of the themeÜ May dictate development of site or building layout, but may not
  15. Storyline Development•  Theme of the piece (exhibit, brochure, sign)•  Message elements –  Facts –  Anecdotes –  Quotes –  Illustrations –  Graphic design
  16. MechanicsLarge Scale Design Balance –  Site or landscape features –  Facilities and buildings –  Interpretive stories
  17. Visitor Experience ModelDecision Entry Connections Exit Commitment
  18. MechanicsSmaller scale –  Functional relationships –  Accessibility –  Space programming –  Placement –  Physical opportunities & constraints
  19. Media• Publications   Products for children• Signs   Demonstrations• Exhibits   Living history• Souvenirs   Audio tours• Food items   Landscape features• Visitor centers   Art & sculpture• Auto tours   Playscapes• Guided tours   Drama & music
  20. Texas State Aquarium
  21. China National Tea Museum
 
 Hangzhou#
  22. The care ofriversis not amatter ofrivers,but of thehuman heart.--Tanaka Shozo

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