Games TodayEngaging Your Audience Through Games
Don Geyer Games Business, Education and Research for 12 years CEO – ThreeGates LLC Visby, Sweden CEO – Digital UFO LLC Nan...
ThreeGates LLCVisby, Sweden25 Employees
The Current Game Market – Week 47 Units Sold Sweden        SPELTOPPEN: VECKA 47-2011        01Call of Duty: Modern Warfare...
The Current Game Market – Top Swedish Titles      Battlefield: Bad Company 2 EA DICE                9   000   000   2010  ...
The Current Game Market     Activision     Had Q2 Digital Revenues of $386 Million     Digital products generated $386 mil...
The Current Game Market     Big Publishers     Activision     EA     Ubisoft     Sony     Ninetendo     Capcom     Disney ...
The Current Game Market     Triple AAA     Old Game Publishing Model     5 – 35 Million USD up front     Develop game for ...
The New Game Market      Venture Capital Investment in the Games Industry      for 2011 Doubles      In the first three qu...
The New Game Market      The mobile game market was      $898 million in 2010,      and will reach   $1.6 billion by 2015
The New Game Market    Guess how many copies???
The New Game Market    500 million copies of Angry Birds Sold
The New Game Market        Mindcraft        3 million copies sold
The New Game Market        Magicka        600000 copies sold
The New Game Market        Self Publishing        Using Digital Distribution Platforms        Steam – Valve        Battlen...
The New Game Market        Steam – 30 million users        2 million – 8 million concurrent users      http://store.steamp...
The New Game Market      Free To Play Model
The New Game Market      World of Tanks      Wargaming.net
The New Game Market      Free to Play Model      People Download the Game for Free      On average 3% of the players monet...
The New Game Market      Independent Games      Over 300 entries for 2012      http://www.igf.com/
The New Game Market      Independent Game Awards      Seumas McNally Grand Prize:      Minecraft, by Mojang      Excellenc...
The New Game Market      Buzz Lighyear Ride
The New Game Market      Added Interaction System
The New Game Market      Not just Interaction – But a Reward System
The New Game Market       Not just Interaction – But a Reward System          Also a High Score Comparison System
The New Game Market      Take a Normal Activity - ZZZZZZZZ
The New Game Market      Take a Normal Activity –      Add Competition
The New Game Market      Take a Normal Activity –      Add Competition      Threshhold      of Entrance      Too Scarry
The New Game Market      Take a Normal Activity –      Add Competition      Threshhold      of Entrance      Ok to try
The New Game Market      Classic Success Example
The New Game Market      Aethereus at GamesCom Germany
Aethereus
Project GoalsProject GoalsSelf Publish on Digital Distribution Platforms  Move to F2P Model in Asia and S.America in 6 mon...
Project GoalsHow do you make a game? Design Document Target Group Build you Team Get Funding Viable Financial Model
Project GoalsCommunicating the Game Feature Sheet Game Treatment or GDD summary USP whats fun and differnet
Physics Based Game PlayRagdoll  Realistic Physics whenever possible  Let the Game Engine do the work  Fun (vid)
The EndCoop Procedurally generated expedition system Customizable City-State Nexus - home base                            ...
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Game industry Three Gates Intensivdagarna 2011

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Don Geyer present Game for exhibitors at Intensivdagrana 2011

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Transcript of "Game industry Three Gates Intensivdagarna 2011"

  1. 1. Games TodayEngaging Your Audience Through Games
  2. 2. Don Geyer Games Business, Education and Research for 12 years CEO – ThreeGates LLC Visby, Sweden CEO – Digital UFO LLC Nanjing, China Game Research University of Uppsala Creative Producer – Aethereus
  3. 3. ThreeGates LLCVisby, Sweden25 Employees
  4. 4. The Current Game Market – Week 47 Units Sold Sweden SPELTOPPEN: VECKA 47-2011 01Call of Duty: Modern Warfare 3 (PS3) 02Call of Duty: Modern Warfare 3 (360) 03Legend of Zelda: The Skyward Sword (Wii) 04The Elder Scrolls V: Skyrim (360) 05The Elder Scrolls V: Skyrim (PS3) 06Battlefield 3 (PC) 07Call of Duty: Modern Warfare 3 (PC) 08Assassins Creed: Revelations (PS3) 09The Elder Scrolls V: Skyrim (PC) 10Super Mario 3D Land (3DS) 11Battlefield 3 (PS3) 12Assassins Creed: Revelations (360) 13Fifa 12 (PS3) 14Battlefield 3 (360) 15The Sims 3: Husdjur (PC)
  5. 5. The Current Game Market – Top Swedish Titles Battlefield: Bad Company 2 EA DICE 9 000 000 2010 2011 Battlefield 1942 EA DICE 3 000 000 2002 2004 Battlefield: Bad Company EA DICE 2 320 000 2008 2010 Minecraft Mojang 3 000 000 2010 2011 Battlefield 2 EA DICE 2 250 000 2005 2006 Just Cause 2 Avalanche Studios 1 500 000 2010 2010 Battlefield 1943 EA DICE 1 444 000 2009 2010 Battlefield 2: Modern Combat EA DICE 1 330 000 2005 2010 Just Cause Avalanche Studios 1 300 000 2006 2010 Mirror’s Edge EA DICE 1 000 000 2008 2008 Rallisport Challenge EA DICE 900 000 2002 2006 Sno-Cross Championship UDS 900 000 2000 2010 The Darkness Starbreeze 800 000 2007 2010 World’s Scariest Police Chases UDS 800 000 2001 2010 No-Fear Downhill Mountainbiking UDS 750 000 1999 2010 Bionic Commando Rearmed Grin 699 000 2008 2010 World in Conflict Ubisoft Massive 650 000 2007 2010 Terminator Salvation Grin 620 000 2009 2010 Krakels ABC: Den galna dammsugaren Pan Vision 608 369 1998 2010 Krakels ABC: Det magiska äventyret Pan Vision 608 369 1999 2010 Krakels ABC: Storm över Allemansland Pan Vision 608 369 1998 2010 Backpacker 2 Aniware 600 000 1997 2010 Magicka Arrowhead 600 000 2011 2011 Bionic Commando Grin 550 000 2009 2009
  6. 6. The Current Game Market Activision Had Q2 Digital Revenues of $386 Million Digital products generated $386 million (+16% Y/Y) in revenue, accounting for 60% of the total in Q2.
  7. 7. The Current Game Market Big Publishers Activision EA Ubisoft Sony Ninetendo Capcom Disney SquareEnix
  8. 8. The Current Game Market Triple AAA Old Game Publishing Model 5 – 35 Million USD up front Develop game for 2-3 years
  9. 9. The New Game Market Venture Capital Investment in the Games Industry for 2011 Doubles In the first three quarters of 2011, game companies have raised $1.33 billion in venture capital In 2010, the games industry saw $589 million in investment from VCs. in all of 2010.
  10. 10. The New Game Market The mobile game market was $898 million in 2010, and will reach $1.6 billion by 2015
  11. 11. The New Game Market Guess how many copies???
  12. 12. The New Game Market 500 million copies of Angry Birds Sold
  13. 13. The New Game Market Mindcraft 3 million copies sold
  14. 14. The New Game Market Magicka 600000 copies sold
  15. 15. The New Game Market Self Publishing Using Digital Distribution Platforms Steam – Valve Battlenet – Activion Blizzard Origin – Electronoc Arts PS3 - Sony Xbox Live - Microsoft Tencent - China
  16. 16. The New Game Market Steam – 30 million users 2 million – 8 million concurrent users http://store.steampowered.com/stats/ Tencent – 800 million users
  17. 17. The New Game Market Free To Play Model
  18. 18. The New Game Market World of Tanks Wargaming.net
  19. 19. The New Game Market Free to Play Model People Download the Game for Free On average 3% of the players monetize On average they play for 9 months On average they spend 48.00 USD per month
  20. 20. The New Game Market Independent Games Over 300 entries for 2012 http://www.igf.com/
  21. 21. The New Game Market Independent Game Awards Seumas McNally Grand Prize: Minecraft, by Mojang Excellence in Visual Arts: BIT.TRIP RUNNER, by Gaijin Games Excellence in Audio: Amnesia: The Dark Descent, by Frictional Games Excellence in Design: Amnesia: The Dark Descent, by Frictional Games Best Mobile Game: Minecraft, by Mojang
  22. 22. The New Game Market Buzz Lighyear Ride
  23. 23. The New Game Market Added Interaction System
  24. 24. The New Game Market Not just Interaction – But a Reward System
  25. 25. The New Game Market Not just Interaction – But a Reward System Also a High Score Comparison System
  26. 26. The New Game Market Take a Normal Activity - ZZZZZZZZ
  27. 27. The New Game Market Take a Normal Activity – Add Competition
  28. 28. The New Game Market Take a Normal Activity – Add Competition Threshhold of Entrance Too Scarry
  29. 29. The New Game Market Take a Normal Activity – Add Competition Threshhold of Entrance Ok to try
  30. 30. The New Game Market Classic Success Example
  31. 31. The New Game Market Aethereus at GamesCom Germany
  32. 32. Aethereus
  33. 33. Project GoalsProject GoalsSelf Publish on Digital Distribution Platforms Move to F2P Model in Asia and S.America in 6 months
  34. 34. Project GoalsHow do you make a game? Design Document Target Group Build you Team Get Funding Viable Financial Model
  35. 35. Project GoalsCommunicating the Game Feature Sheet Game Treatment or GDD summary USP whats fun and differnet
  36. 36. Physics Based Game PlayRagdoll Realistic Physics whenever possible Let the Game Engine do the work Fun (vid)
  37. 37. The EndCoop Procedurally generated expedition system Customizable City-State Nexus - home base Don Geyer don@threegates.se www.aethereusgame.com
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