T3CON13 future of commerce
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T3CON13 future of commerce

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E-Commerce is the driver of growth in online business. In the future E-Commerce will not longer called E-Commerce just Commerce because through the variety of channels so called multi channel it will ...

E-Commerce is the driver of growth in online business. In the future E-Commerce will not longer called E-Commerce just Commerce because through the variety of channels so called multi channel it will be a part of these. In this talk I will show trends in commerce and possibilities how the classical channels can be combined with the digital revolution. I will give examples not only for great integrations for example at the point of sale but also for payment and new delivering methods and concepts.

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T3CON13 future of commerce T3CON13 future of commerce Presentation Transcript

  • Class can I have your attention please!
  • Filderstadt, 30.10.2013 The future of commerce
  • The Past © 2011 www.techdivision.com
  • Lifecycles ?
  • Yesterday... today 1990 2010s
  • a look at China
  • Was ist...
  • Revenue in B2C eCommerce in Germany 40 33,1 29,5 30 26,1 21,9 23,7 20 10 2009 * Prognose 2010 2011 2012 2013* 0 Quelle: HDE © 2013 www.techdivision.com
  • over 70 % of the mail order business in Germany through eCommerce © 2013 www.techdivision.com
  • es liti in-house development • OnDemand / SaaS • proprietary solution Energie Südbayern Po ssi bi •
  • Technology Top 1 Million Sites Magento ZenCart VirtueMart osCommerce Prestashop OpenCart Volusion Yahoo Stores Interspire Ubercart WP e-Commerce ECSHOP Others 23 % 17 % 2 % 2 % 2 % 3 % 3 % 3 % 13 % 5 % 7 % 10 % 8 % Quelle: http://tomrobertshaw.net/2012/11/october-2012-ecommerce-survey/
  • Technology Top 100K Sites Magento IBM WebSphere ATG ZenCart VirtueMart osCommerce Actinic Demandware Yahoo Stores ECSHOP Ubercart Intershop Prestashop Others 17 % 25 % 3 % 3 % 3 % 3 % 3 % 11 % 4 % 5 % 8 % 5 % 5 % 5 % Quelle: http://tomrobertshaw.net/2012/11/october-2012-ecommerce-survey/
  • diversification in the German market Open Source proprietary Software SaaS in-house developed others 11 % 2 % 38 % 16 % 33 % Quelle: http://tomrobertshaw.net/2012/11/october-2012-ecommerce-survey/
  • eBusiness platforms has to be open source in my opinion ;)
  • What we have now will be developed further
  • Mobile - Number of Smartphone Users 29,5 30 27,3 24 21,3 18 17,8 14,03 12 6,31 8,43 6 Jan 2009 Jan 2010 Dec 2010 Jul 2011 Dec 2011 Jul 2012 0 Oct 2012
  • Mobile - Number of Tablet Users 30 23,8 24 20,8 18 17,1 13,4 12 9,7 1,6 2010 3,9 2011 6 2012 2013 2014 2015 0 2016
  • QR-Codes - Action in both ways activ passive
  • from Windowshopping ... to Augmented Reality
  • Augmented Reality in the field http://www.youtube.com/watch?v=bs5V3fvhPpE
  • Augmented Reality 2.0 http://www.youtube.com/watch?v=hJqIpIlR3nI
  • The next „Big Thing“ - Wearables...
  • .... and Drivables
  • Google Glass in action... http://www.youtube.com/watch?v=CpmbKj3Q55Y
  • Someone may laugh about that...
  • Someone may laugh about that... ... but didn‘t we have that before...
  • Someone may laugh about that... ... but didn‘t we have that before... "There is no reason anyone would want a computer in their home." (Ken Olsen, Digital Equipment, 1977)
  • Someone may laugh about that... ... but didn‘t we have that before... "640 kB RAM is enough" (Bill Gates, Microsoft, 1981)
  • Someone may laugh about that... ... but didn‘t we have that before... "The Internet will collapse in 1996" (Robert Metcalfe, Founder of the ethernet, 1990)
  • Someone may laugh about that... ... but didn‘t we have that before... "The Internet won't be a mass media, because it has no soul" (Matthias Horx, Future Analyst, 2001)
  • so what will we get
  • ... a couple of years later ... http://www.youtube.com/watch?v=u5OV_BJreTA
  • What‘s about the e commerce point of view
  • ... a payment option using #hashtags ...
  • started to use #hashtags on twitter for payment
  • the so called Multichannel
  • but what does Multichannel Omnichannel Crosschanel mean
  • http://eng.strawberries.nl/
  • ... options for payment at the POS ... http://www.youtube.com/watch?v=ygW_nm9if20
  • ... in-aisle purchase ... http://www.youtube.com/watch?v=_Z44XOmfn_8
  • ... pay in store ... http://www.youtube.com/watch?v=ryM1zxBVo68
  • ... order ahead ... http://www.youtube.com/watch?v=oH0JtfwzFgY
  • and now?
  • the good news yesterday today tomorrow Online Offline Offline Online & Webinfluenced Offline Commerce
  • eCommerce will be just Commerce
  • stay be excited innovative
  • Get in touch with me https://twitter.com/swillkommer http://www.facebook.com/stefan.willkommer https://www.xing.com/profile/Stefan_Willkommer http://de.slideshare.net/StefanWillkommer Alle Inhalte der vorliegenden Präsentation sind Eigentum der TechDivision GmbH und dürfen nur nach schriftlicher Genehmigung durch TechDivision weiterverwendet werden!