Mobile advocacy and giving

Mobile Advocacy
Going beyond 90999

The Current Situation
Donations are huge
Advocacy not as much
What are people doing that works (or not)?
How can we work with it?

90999
Text “Redcross” to 90999
Publicized around natural disasters
Haiti
Chile
Japan

“That FarmVille Thing”
Encourage more play time
Donations in return for in-game actions
Actually do some good.
Well, we’ll see about that last one.

iTunes
Bon Jovi says that Steve Jobs is “personally responsible for killing the music business.”
Now he’s getting iTunes into the business of donations.
Threat, or opportunity?

Oh Microsoft…
0745: @bing: How you can #SupportJapan – http://binged.it/fEh7iT. For every retweet, @bing will give $1 to Japan quake victims, up to $100k.

Moments later

@bing: We apologize the tweet was negatively perceived. Intent was to provide an easy way for people to help Japan. We have donated $100k.

But, but, but
All those people at #SXSW did the same thing!

First Rule of Internet Stupidity
First, make sure that you don’t matter.
That way no one will notice.

What about advocacy?

Successful Mobile Advocacy Campaigns

So, how do we engage with mobile users?

Be Where They Are
Have a mobile app
Make sure your website works on mobile
If you must, create a mobile website

If you build it…
they probably still won’t come.

Getting the Word Out
Remember, mobile is a technology platform, not a messaging platform
Tell people about your mobile app, about your website
Keep front of mind
The old ways are the best ways

Mobile is a Power*
*Potentially

What if…
you could collect donations from anyone, anywhere?

What if…
a fist-bump told people about your cause?

What if…
taking a picture let you take action?

What if…
checking in let others check out your cause?

What do you think?
The future hasn’t been invented yet.

Thank you.
Stefan Nagey
stefan@qorvis.com
@stefan41

Mobile advocacy and giving

by Stefan Nagey on Mar 16, 2011

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Mobile advocacy and giving — Presentation Transcript