Mobile Advocacy<br />Going beyond 90999<br />
The Current Situation<br />Donations are huge<br />Advocacy not as much<br /><ul><li>What are people doing that works (or ...
90999<br />Text “Redcross” to 90999<br />Publicized around natural disasters<br />Haiti<br />Chile<br />Japan<br />
“That FarmVille Thing”<br /><ul><li>Encourage more play time
Donations in return for in-game actions
Actually do some good.</li></ul>Well, we’ll see about that last one.<br />
iTunes<br />Bon Jovi says that Steve Jobs is “personally responsible for killing the music business.”<br />Now he’s gettin...
Oh Microsoft…<br />0745: @bing: How you can #SupportJapan – http://binged.it/fEh7iT. For every retweet, @bing will give $1...
Moments later<br />
@bing: We apologize the tweet was negatively perceived. Intent was to provide an easy way for people to help Japan. We hav...
But, but, but<br />All those people at #SXSW did the same thing!<br />
First Rule of Internet Stupidity<br />First, make sure that you don’t matter. <br />That way no one will notice.<br />
What about advocacy?<br />
Successful Mobile Advocacy Campaigns<br />
So, how do we engage with mobile users?<br />
Be Where They Are<br />Have a mobile app<br />Make sure your website works on mobile<br />If you must, create a mobile web...
If you build it…<br />they probably still won’t come.<br />
Getting the Word Out<br />Remember, mobile is a technology platform, not a messaging platform<br />Tell people about your ...
Mobile is a Power*<br />*Potentially<br />
What if…<br />you could collect donations from anyone, anywhere?<br />
What if…<br />a fist-bump told people about your cause?<br />
What if…<br />taking a picture let you take action?<br />
What if…<br />checking in let others check out your cause?<br />
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Mobile advocacy and giving

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Mobile advocacy and giving

  1. 1. Mobile Advocacy<br />Going beyond 90999<br />
  2. 2. The Current Situation<br />Donations are huge<br />Advocacy not as much<br /><ul><li>What are people doing that works (or not)?</li></ul>How can we work with it?<br />
  3. 3. 90999<br />Text “Redcross” to 90999<br />Publicized around natural disasters<br />Haiti<br />Chile<br />Japan<br />
  4. 4. “That FarmVille Thing”<br /><ul><li>Encourage more play time
  5. 5. Donations in return for in-game actions
  6. 6. Actually do some good.</li></ul>Well, we’ll see about that last one.<br />
  7. 7. iTunes<br />Bon Jovi says that Steve Jobs is “personally responsible for killing the music business.”<br />Now he’s getting iTunes into the business of donations.<br />Threat, or opportunity?<br />
  8. 8. Oh Microsoft…<br />0745: @bing: How you can #SupportJapan – http://binged.it/fEh7iT. For every retweet, @bing will give $1 to Japan quake victims, up to $100k.<br />
  9. 9. Moments later<br />
  10. 10. @bing: We apologize the tweet was negatively perceived. Intent was to provide an easy way for people to help Japan. We have donated $100k.<br />
  11. 11. But, but, but<br />All those people at #SXSW did the same thing!<br />
  12. 12. First Rule of Internet Stupidity<br />First, make sure that you don’t matter. <br />That way no one will notice.<br />
  13. 13. What about advocacy?<br />
  14. 14. Successful Mobile Advocacy Campaigns<br />
  15. 15. So, how do we engage with mobile users?<br />
  16. 16. Be Where They Are<br />Have a mobile app<br />Make sure your website works on mobile<br />If you must, create a mobile website<br />
  17. 17. If you build it…<br />they probably still won’t come.<br />
  18. 18. Getting the Word Out<br />Remember, mobile is a technology platform, not a messaging platform<br />Tell people about your mobile app, about your website<br />Keep front of mind<br />The old ways are the best ways<br />
  19. 19. Mobile is a Power*<br />*Potentially<br />
  20. 20. What if…<br />you could collect donations from anyone, anywhere?<br />
  21. 21. What if…<br />a fist-bump told people about your cause?<br />
  22. 22. What if…<br />taking a picture let you take action?<br />
  23. 23. What if…<br />checking in let others check out your cause?<br />
  24. 24. What do you think?<br />The future hasn’t been invented yet.<br />
  25. 25. Thank you.<br />Stefan Nagey<br />stefan@qorvis.com<br />@stefan41<br />

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