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My presentation at WebExpoForum in Sao Paulo, April 4.

My presentation at WebExpoForum in Sao Paulo, April 4.

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    WebExpoForum WebExpoForum Presentation Transcript

    • BeCompetitivelyUnpredictable! www.15inno.com 15inno by Stefan Lindegaard at LinkedIn Groups stefanlindegaard@me.com Twitter: @lindegaardHey! Freebookson 15inno.com!
    • Faster pace, shrinking window of opportunity,less time for cash cowsOpen innovation and biz model innovation iskey for becoming competitively unpredictable!We need a more holistic approach to innovation!
    • “…a philosophy or a mindset that they should embrace within their organization.This mindset should enable their organization to work with external input to the innovation process just as naturally as it does with internal input” - Making Open Innovation Work, 2011
    • Open source is for the software / IT industry……which is quite different from other industriesEveryone wins with open source; not withopen innovationMore true collaboration in open source vstransactional (moving towards relationships)
    • Employees Managers Suppliers Academics / institutionsExecutives Alumni VCs StartupsBusiness unit Users / Government/ function consumers Competitors Inventors
    • NineSigma Alliances / Campaigns joint ventures (Comm / Public) Entrepreneur Consortia Day Supplier Summit Campaigns MyStarbucks(Comm / Public) Idea.com
    • NATURA SEMICONDUCTORMONDELEZ TELEFONICA MEDTECH PHARMACycle time, money, IPR and conservatism
    • Mobile Futures Mobile Futures Mobile Futures (final phase) (2nd phase) (open stage)
    • …with regional hubs in Silicon Valley, SaoPaulo, Spain and Israel. Its mission is to seize the opportunities within the digital world and deliver new growth for Telefónica.
    • We have no choice!Participation is the new brandGo beyond the obvious areas!
    • Current pilot projects:• "People are much more likely to act their way into a new way of thinking, than think their way into a new way of acting."• Richard Pascale• Therefore we run pilot projects• - in our production area (solving hard, “unsolvable” problems)• - on improving the core LEGO experience through crowdsourcing• - on how to improve core HR processes• - on an Open Innovation platform
    • Most corporate innovation teams play catch-up!Where is the vision and drive?
    • They do not innovate on the innovation process!They do not develop their mindset and toolbox!They lack the courage to speak up!They lack communication skills and efforts!
    • EMBRACE: Open innovation, business modelinnovation and the new corporate garageCONSIDER: Lean startup methods, social mediafor innovation efforts and reverse innovationRETHINK: Disruptive innovation, Crosssing theChasm and Blue Ocean Strategy
    • Microsoft Kinect: Newtechnology, new marketsBetter Place: Establishingnew ecosystem Inditex / H&M: Value Apple chain innovation on P&G steroids GE Natura Grundfos Premium Ingredients: Mini- Rolls-Royce factories and communities
    • Social Media for Innovation Efforts www.15inno.com 15inno by Stefan Lindegaard at LinkedIn Groups stefanlindegaard@me.com Twitter: @lindegaardHey! Freebookson 15inno.com!
    • Social media, communities and mobility willdrive the next wave of open innovation!
    • …tools, services and platforms that drive virtualinteraction and involvement for innovation effortsCrowdsourcing, communities, Twitter and LinkedInSocial media can also work for BtB companies!
    • Change how we innovateBe competitively unpredictableDevelop the right conditions and framework
    • NineSigma Nokia CloroxSAP IBM Premium Ingredients
    • Generate more ideas, faster
    • Generate more ideas, fasterIdentify and interact with innovation partners
    • Generate more ideas, fasterIdentify and interact with innovation partnersGet market and competitor insights
    • www.hootsuite.com
    • Generate more ideas, fasterIdentify and interact with innovation partnersGet market and competitor insightsPromote corporate innovation capabilities
    • What’s in it for me?Purpose is not definedToo many digital visitors; few residentsNo proven first-mover effect, more Qs than As
    • Management = What’s in it for them?Lack of time leads to Catch 22Facilitators must educate – up as well as down
    • Identify your focus area, develop content strategySet up your platform and channelsBecome a curator, start sharingTrack, improve, expand, experiment - iterate
    • Don’t forget the B2B and innovation opportunities!
    • EmbraceFailure for Better Innovation www.15inno.com 15inno by Stefan Lindegaard at LinkedIn Groups stefanlindegaard@me.com Twitter: @lindegaardHey! Freebookson 15inno.com!
    • Companies must embrace experimentation– and the failures that come along with it!
    • Small failures are accepted, but not big ones: 47 % Failure is not accepted here: 7% More than half of the companies do not recognize failure as an inherent part of an innovation culture!
    • “Two types of failure:- honorable failure is where an honest attempt at something new or different has been tried unsuccessfully and - incompetent failure where people fail for lack of effort or competence in standard operations.” Credit: Paul Sloane
    • “A mistake is when you do something wrong,even though you knew the right way to do it.Failure is when you are trying something new, and you don’t know ahead of time how to make it successful. Credit: Jamie Notter
    • “A mistake is when you do something wrong,even though you knew the right way to do it.Failure is when you are trying something new, and you don’t know ahead of time how to make it successful. Credit: Jamie Notter
    • Developing a culture that is constructive about failure requires a new vocabulary. SmartfailingWhen an organization embraces smartfailing, it de-stigmatizes failure internally and usesfailure as an opportunity to learn and to find a better course.
    • System failure (collapse of communism)System component failure (stock market crash)Major firm failure (Enron going out of business)Start-up failure (Pets.com going out of business)Product failure (New Coke tanking)Idea failure (Apple Navigator protype, no launch Credit: Tim Kastelle
    • The failure to anticipate / execute on……markets and technologies…platforms for bringing innovation to market…how companies innovateExternal change is faster than internal change!You win or lose in these pockets of opportunity!
    • Don’t make your platform too complicated!
    • Don’t mess up like Intuit!Persistency / consistency is key……for becoming preferred partner of choiceIs Intuit moving towards next generation of OI?
    • Can P&G make next leap with experimentation?
    • They are building the platforms!
    • There are no quick fixes because the topexecutives that got us into this mess are not ready to lead us out of it!
    • Too much focus on products, technologyUnrealistic expectations on time, resourcesLack of resources in budget, people, infrastrucureSilo rather than collaborative approachesPoorly defined innovation strategy (if any)
    • Identify reasons, create learning process!Go beyond products and technologies!Be open – more communication, new terms!Reward learning behaviors!Educate up and down on innovation!
    • Stage 1: Shock and SurpriseStage 2: DenialStage 3: Anger and BlameStage 4: DepressionStage 5: AcceptanceStage 6: Insights and Change Credit: Steve Blank
    • Six stages of failure and redemptionDon’t get stuck in 2, 3 or 4 – move forwardDon’t skip acceptance of your roleGet to insights to change behavior……commit to challenge / do different next time Credit: Steve Blank
    • Get in touch! www.15inno.com 15inno by Stefan Lindegaard at LinkedIn Groups stefanlindegaard@me.com Twitter: @lindegaardHey! Freebookson 15inno.com!