UPDATE: Open Innovation Meets Social Media - Sept 2011

Open InnovationMeets Social Media

INGENUITYDon’t just get a leg up on the competition, get ‘em both up.

Interaction and involvement are keyelements for open innovation as well associal media.Companies need to build strong capabilitieson this intersection if they want to out-innovate their competitors.

#1 Better understanding of markets,technology and trends#2 Better access to new, potentialexternal partners!#3 Improved mindset, skillsfor employees!

Directed Directive, invitational Directive, participativeInstructions None Suggestive, invitational Suggestive, participative Relatively few Invitations “Everyone” Credit: OVO Innovation

80/20 to 50/50 in 3years

“We are in the match-making business”

Social InterestGraph Graph- Relationships - Expansion andbetween contraction ofindividuals social networksonline around interests and events

7024 839 62 69 44

#1 Seed now to reap future benefits!#2 It’s a people thing!#3 It happens everywhere!#4 Be practical!

Researchers Digital nativesWriters Networkers Speakers

Get insights, become aninfluencer

Identify people for theDo business intelligenceinterest graphand become an influencer

A platform for sharing- and learning

Let’s stay in touch! www.15inno.com 15inno by Stefan Lindegaard at LinkedIn Groups stefanlindegaard@me.com Twitter: @lindegaard Google+: Stefan Lindegaard

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UPDATE: Open Innovation Meets Social Media - Sept 2011

by Stefan Lindegaard on Sep 05, 2011

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UPDATE: Open Innovation Meets Social Media - Sept 2011 — Presentation Transcript