Social media for corporate innovators and entrepreneurs June 15Presentation Transcript
Social Media for CorporateInnovators and Entrepreneurs- Add Power to Your Innovation Efforts www.15inno.com 15inno by Stefan Lindegaard at LinkedIn Groups firstname.lastname@example.org Twitter: @lindegaard Google+: Stefan Lindegaard
media are key drivers forChanger for Innovation Social Media: A Game o
…tools, services and platforms that drive virtualinteraction and involvement for innovation effortsCommunities, idea platforms, Twitter and LinkedInGo beyond customer service, marketing, B2C!
Identify and interact with innovation partnersGenerate more ideas, fasterGet market and competitor insightsPromote corporate innovation capabilities
Discovery: HIGHIncubation: LOW / HIGHAcceleration: HIGHInternally: HIGH
Whirlpool, GSK on LinkedInSAP, IBM and Psion tap into communitiesGE got valuable insights with EcomaginationSanofi-Aventis got 4-5 years of ideas in six months
What’s in it for me?Purpose is not definedToo many digital visitors; few residentsNo proven first-mover effect, more Qs than As
Benefit today No benefit today, BUT future expectations No benefit today, AND no future expectations Innovation (R&D, product & process development) Do not know In which ways has your organization benefited from the use of social media? (external focus)Increased feedback and inspiration toproduct- and process development withcustomers and external partnersImproved market insights, trends,technology development, competitorinitiatives etc.The open innovation process has apositive impact on the market – beforemarketing and salesImproved access to cooperation withexternal innovation partnersFaster development cycles related to thedevelopment of new products andprocesses Credit:SocialSemantic.eu
Understand OI strengths / weaknessesMap social media competence / opportunitiesExperimentation + Documentation = ChangeGet corporate guidelines in place
ResearchersCommunicators (writers, but not corpcomm!)Networkers and speakers (real world)Digital natives
Employees are not individualsCreative commons, equal shareLayer approach in communitiesLet go of IP
Direction, training, time – and courage toleave the comfort zone and be visionary!
Cases, Webinar, Questions? www.15inno.com 15inno by Stefan Lindegaard at LinkedIn Groups email@example.com Twitter: @lindegaard Google+: Stefan Lindegaard
13.15: Morning reflections13.30: Dealing with IP issues14.30: Break14.50: Communicating through Social Media15.30: Other issues16.00: Closing remarks www.15inno.com 15inno by Stefan Lindegaard at LinkedIn Groups firstname.lastname@example.org Twitter: @lindegaard Google+: Stefan Lindegaard
Make ecosystem visible and connect partnersBuild on the ideas of othersShare quality insights and develop skillsPhysical and virtual interaction goes hand-in-hand