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Social media for corporate innovators and entrepreneurs June 15
 

Social media for corporate innovators and entrepreneurs June 15

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  • the mindset you need
  • it happens everywhere, a pharma company LinkedIn story explain how some of the tools / services can help innovation

Social media for corporate innovators and entrepreneurs June 15 Social media for corporate innovators and entrepreneurs June 15 Presentation Transcript

  • Social Media for CorporateInnovators and Entrepreneurs- Add Power to Your Innovation Efforts www.15inno.com 15inno by Stefan Lindegaard at LinkedIn Groups stefanlindegaard@me.com Twitter: @lindegaard Google+: Stefan Lindegaard
  • media are key drivers forChanger for Innovation Social Media: A Game o
  • …tools, services and platforms that drive virtualinteraction and involvement for innovation effortsCommunities, idea platforms, Twitter and LinkedInGo beyond customer service, marketing, B2C!
  • Identify and interact with innovation partnersGenerate more ideas, fasterGet market and competitor insightsPromote corporate innovation capabilities
  • Discovery: HIGHIncubation: LOW / HIGHAcceleration: HIGHInternally: HIGH
  • Whirlpool, GSK on LinkedInSAP, IBM and Psion tap into communitiesGE got valuable insights with EcomaginationSanofi-Aventis got 4-5 years of ideas in six months
  • What’s in it for me?Purpose is not definedToo many digital visitors; few residentsNo proven first-mover effect, more Qs than As
  • Benefit today No benefit today, BUT future expectations No benefit today, AND no future expectations Innovation (R&D, product & process development) Do not know In which ways has your organization benefited from the use of social media? (external focus)Increased feedback and inspiration toproduct- and process development withcustomers and external partnersImproved market insights, trends,technology development, competitorinitiatives etc.The open innovation process has apositive impact on the market – beforemarketing and salesImproved access to cooperation withexternal innovation partnersFaster development cycles related to thedevelopment of new products andprocesses Credit:SocialSemantic.eu
  • Understand OI strengths / weaknessesMap social media competence / opportunitiesExperimentation + Documentation = ChangeGet corporate guidelines in place
  • 11
  • ResearchersCommunicators (writers, but not corpcomm!)Networkers and speakers (real world)Digital natives
  • Employees are not individualsCreative commons, equal shareLayer approach in communitiesLet go of IP
  • Direction, training, time – and courage toleave the comfort zone and be visionary!
  • Cases, Webinar, Questions? www.15inno.com 15inno by Stefan Lindegaard at LinkedIn Groups stefanlindegaard@me.com Twitter: @lindegaard Google+: Stefan Lindegaard
  • 13.15: Morning reflections13.30: Dealing with IP issues14.30: Break14.50: Communicating through Social Media15.30: Other issues16.00: Closing remarks www.15inno.com 15inno by Stefan Lindegaard at LinkedIn Groups stefanlindegaard@me.com Twitter: @lindegaard Google+: Stefan Lindegaard
  • Make ecosystem visible and connect partnersBuild on the ideas of othersShare quality insights and develop skillsPhysical and virtual interaction goes hand-in-hand