Transcript of "Social Media: Add Power to Your Innovation Efforts"
Social Media: Add Power to YourInnovation Efforts www.15inno.com 15inno by Stefan Lindegaard at LinkedIn Groups email@example.com Twitter: @lindegaard Google+: Stefan Lindegaard
We have no choice!Innovation is about connecting the dotsSocial media is about connecting the dots
Change how we innovateBe competitively unpredictableDevelop the right conditions and framework
“…a philosophy or a mindset that theyshould embrace within their organization.This mindset should enable theirorganization to work with external input tothe innovation process just as naturally as itdoes with internal input”- Making Open Innovation Work, 2011
Directed Directive, invitational Directive, participativeInstructions None Suggestive, invitational Suggestive, participative Relatively few Invitations “Everyone” Credit: OVO Innovation
Whirlpool, GSK on LinkedIn@CarlosHaertel, @johnCEOatPsionSAP, IBM and Psion tap into communitiesSanofi-Aventis got 4-5 years of ideas in six months
Better access, interaction with customersIdea generation, feedback loopsIdentify people, business intelligenceBroadcasting – not only outcomes