Social Media: Add Power to Your Innovation Efforts

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Social Media: Add Power to Your Innovation Efforts

  1. 1. Social Media: Add Power to YourInnovation Efforts www.15inno.com 15inno by Stefan Lindegaard at LinkedIn Groups stefanlindegaard@me.com Twitter: @lindegaard Google+: Stefan Lindegaard
  2. 2. We have no choice!Innovation is about connecting the dotsSocial media is about connecting the dots
  3. 3. Change how we innovateBe competitively unpredictableDevelop the right conditions and framework
  4. 4. “…a philosophy or a mindset that theyshould embrace within their organization.This mindset should enable theirorganization to work with external input tothe innovation process just as naturally as itdoes with internal input”- Making Open Innovation Work, 2011
  5. 5. Directed Directive, invitational Directive, participativeInstructions None Suggestive, invitational Suggestive, participative Relatively few Invitations “Everyone” Credit: OVO Innovation
  6. 6. Whirlpool, GSK on LinkedIn@CarlosHaertel, @johnCEOatPsionSAP, IBM and Psion tap into communitiesSanofi-Aventis got 4-5 years of ideas in six months
  7. 7. Better access, interaction with customersIdea generation, feedback loopsIdentify people, business intelligenceBroadcasting – not only outcomes
  8. 8. Cases
  9. 9. Understand OI strengths / weaknessesMap social media competence / opportunitiesExperimentation + Documentation = ChangeGet corporate guidelines in place
  10. 10. 11
  11. 11. What’s in it for me?Purpose is not defined!Too many digital visitors; few residents!More questions than answers!
  12. 12. Direction, training and time
  13. 13. Get the book for free on 15inno.com!Let’sstay in touch! www.15inno.com 15inno by Stefan Lindegaard at LinkedIn Groups stefanlindegaard@me.com Twitter: @lindegaard Google+: Stefan Lindegaard
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