Open Innovation Meets Social Media oct 2011Presentation Transcript
Open Innovation Meets Social Media
Interaction and involvement are key elements for open innovation as well as social media. Companies need to build strong capabilities on this intersection if they want to out-innovate their competitors.
Seed now to reap future benefits!
Social Graph Relationships between individuals online Interest Graph Expansion and contraction of social networks around interests and events
Take it to the next level!
15,000 users, 60,000 monthly visitors High stickyness Unexpected opportunities
What are the barriers for adoption?
#1 What’s in it for me? #2 Purpose is not defined! #3 Too many digital visitors; few residents! #4 More questions than answers!
Discovery: HIGH Incubation: LOW / HIGH Acceleration: HIGH Internally: HIGH
Get insights, become an influencer
Do business intelligence and become an influencer Identify people for the interest graph
A platform for sharing - and learning
Direction, training and time
Let’s stay in touch! www.15inno.com 15inno by Stefan Lindegaard at LinkedIn Groups [email_address] Twitter: @lindegaard Google+: Stefan Lindegaard