Open Innovation Meets Social Media oct 2011

Open Innovation Meets Social Media

Interaction and involvement are key elements for open innovation as well as social media. Companies need to build strong capabilities on this intersection if they want to out-innovate their competitors.

Seed now to reap future benefits!

Social Graph Relationships between individuals online Interest Graph Expansion and contraction of social networks around interests and events

Take it to the next level!

15,000 users, 60,000 monthly visitors High stickyness Unexpected opportunities

What are the barriers for adoption?

#1 What’s in it for me? #2 Purpose is not defined! #3 Too many digital visitors; few residents! #4 More questions than answers!

Discovery: HIGH Incubation: LOW / HIGH Acceleration: HIGH Internally: HIGH

Get insights, become an influencer

Do business intelligence and become an influencer Identify people for the interest graph

A platform for sharing - and learning

Direction, training and time

Let’s stay in touch! www.15inno.com 15inno by Stefan Lindegaard at LinkedIn Groups [email_address] Twitter: @lindegaard Google+: Stefan Lindegaard

Open Innovation Meets Social Media oct 2011

by Stefan Lindegaard on Nov 01, 2011

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Open Innovation Meets Social Media oct 2011 — Presentation Transcript