Open Innovation Meets Social Media oct 2011

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  • establish benefits
  • establish benefits
  • need to know
  • the mindset you need
  • the mindset you need
  • it happens everywhere, a pharma company LinkedIn story explain how some of the tools / services can help innovation

Transcript

  • 1. Open Innovation Meets Social Media
  • 2. Interaction and involvement are key elements for open innovation as well as social media. Companies need to build strong capabilities on this intersection if they want to out-innovate their competitors.
  • 3. Seed now to reap future benefits!
  • 4. Social Graph Relationships between individuals online Interest Graph Expansion and contraction of social networks around interests and events
  • 5. Take it to the next level!
  • 6. 15,000 users, 60,000 monthly visitors High stickyness Unexpected opportunities
  • 7.
  • 8.
  • 9. What are the barriers for adoption?
  • 10. #1 What’s in it for me? #2 Purpose is not defined! #3 Too many digital visitors; few residents! #4 More questions than answers!
  • 11. Discovery: HIGH Incubation: LOW / HIGH Acceleration: HIGH Internally: HIGH
  • 12.  
  • 13. Get insights, become an influencer
  • 14. Do business intelligence and become an influencer Identify people for the interest graph
  • 15. A platform for sharing - and learning
  • 16. Direction, training and time
  • 17. Let’s stay in touch! www.15inno.com 15inno by Stefan Lindegaard at LinkedIn Groups [email_address] Twitter: @lindegaard Google+: Stefan Lindegaard