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Open Innovation Meets Social Media oct 2011
 

Open Innovation Meets Social Media oct 2011

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  • establish benefits
  • establish benefits
  • need to know
  • the mindset you need
  • the mindset you need
  • it happens everywhere, a pharma company LinkedIn story explain how some of the tools / services can help innovation

Open Innovation Meets Social Media oct 2011 Open Innovation Meets Social Media oct 2011 Presentation Transcript

  • Open Innovation Meets Social Media
  • Interaction and involvement are key elements for open innovation as well as social media. Companies need to build strong capabilities on this intersection if they want to out-innovate their competitors.
  • Seed now to reap future benefits!
  • Social Graph Relationships between individuals online Interest Graph Expansion and contraction of social networks around interests and events
  • Take it to the next level!
  • 15,000 users, 60,000 monthly visitors High stickyness Unexpected opportunities
  • What are the barriers for adoption?
  • #1 What’s in it for me? #2 Purpose is not defined! #3 Too many digital visitors; few residents! #4 More questions than answers!
  • Discovery: HIGH Incubation: LOW / HIGH Acceleration: HIGH Internally: HIGH
  •  
  • Get insights, become an influencer
  • Do business intelligence and become an influencer Identify people for the interest graph
  • A platform for sharing - and learning
  • Direction, training and time
  • Let’s stay in touch! www.15inno.com 15inno by Stefan Lindegaard at LinkedIn Groups [email_address] Twitter: @lindegaard Google+: Stefan Lindegaard