Talk at Motiv, Washington - Nov 12Presentation Transcript
Open Innovation / Social Media www.15inno.com 15inno by Stefan Lindegaard at LinkedIn Groups firstname.lastname@example.org Twitter: @lindegaardHey! Freebookson 15inno.com!
We have no choice!Innovation is about connecting the dotsSocial media is about connecting the dots
Change how we innovateBe competitively unpredictableDevelop the right conditions and framework
“…a philosophy or a mindset that theyshould embrace within their organization.This mindset should enable theirorganization to work with external input tothe innovation process just as naturally as itdoes with internal input”- Making Open Innovation Work, 2011
Partnerships, alliances, consortia, networks DirectedSupplier Summits, Entrepreneur Days Instructions Directive, invitational Directive, participative None Suggestive, invitational Suggestive, participative Relatively few Invitations “Everyone” Credit: OVO Innovation
TINE STOKKE STATOIL PHARMACycle time, money, IPR and conservatism
Hit the window - organize for fast pace, fast changeSupport, facilitate business units (educate up/down)Experiment, iterate – and learn from failureBecome better communicators (all stakeholders)
No networking culture, no innovation culture!Purpose, training and timeCommitted executives and high-level managers
T (Top Down): Get the executives onboardB (Bottom Up): Get employees engaged, involvedX (Across): Middle managers is biggest challengeO (Outside): Bring in external input, resources
Individuals really make the differenceStakeholder management and early wins are keyWhere are the personal goals, the BHAGs?People, first, processes next, then ideas
Holistic view: Go beyond products, technologyNetworker, communicator, intrapreneur, influencerAdaptive, tolerance for uncertainty, optimist1) Innovation leaders and 2) intrapreneurs
“Hiring T-shaped people is more complex thanhiring I-shaped people. The more complexyour requirements are for people, the morecontact you need with these people before youhire them.” Tim Brown, IDEO
“When someone tries to innovate within a traditional organization, few will understand what he/she is doing, but everybody will understand who is a trouble-maker. After the innovation has been embraced by the organization, few will remember who started it, but everybody will remember who was a trouble-maker. This is the dilemma encountered by manyA career path for troublemakers? for intrapreneurs - they risk punishment success.” Credit: David Nordfors
media are key drivers forChanger for Innovation Social Media: A Game o
…tools, services and platforms that drive virtualinteraction and involvement for innovation effortsCrowdsourcing, communities, Twitter and LinkedInSocial media can also work for BtB companies!
Identify and interact with innovation partnersGenerate more ideas, fasterGet market and competitor insightsPromote corporate innovation capabilities
Who are the future innovation winners?Make ecosystem visible and connect partnersPhysical and virtual interaction goes hand-in-handFast, simple, mobile – Innovation App Consortium?
What’s in it for me?Purpose is not definedToo many digital visitors; few residentsNo proven first-mover effect, more Qs than As
Management = What’s in it for them?Lack of time leads to Catch 22Facilitators must educate – up as well as down
Identify your focus area, develop content strategySet up your platform and channelsBecome a curator, start sharingTrack, improve, expand, experiment - iterate
Direction, training, time – and courage toleave comfort zone, experiment, be visionary!
Get in touch! www.15inno.com 15inno by Stefan Lindegaard at LinkedIn Groups email@example.com Twitter: @lindegaardHey! Freebookson 15inno.com!