Making OpenInnovation Work
“…a philosophy or a mindset that theyshould embrace within their organization.This mindset should enable theirorganization...
Directed               Directive, invitational             Directive, participativeInstructions   None        Suggestive, ...
• Alliances, consortia, JVs (All)• Facilitated Networks (Many)• Town Hall Meetings (General Mills)• Supplier Summits (Intu...
It’s just innovation!
FMCG        3M     MasterCard       PHARMA       Suntory   ThomsonReutersCycle time, money, IPR and conservatism
Questions and reflections
Big versus small – thedifferences
#1 Culture of innovation#2 Allocation of resources#3 Speed of decision-making
Why big companiesneed small companies
#1 They live on the cutting edge!#2 They break the rules and take more risks!#3 They are closer to markets!Big companies b...
Why things go wrong
#1 Trust is not established!#2 They don’t do the homework!#3 More focus on own gains rather than win-win!
Create simple letter of understanding thatoutlines working principles for partnership
Set expectations upfront to avoid the “falsepositives” mode
Questions and reflections
Interaction and involvement are keyelements for open innovation as well associal media.Companies need to build strong capa...
Seed now to reapfuture benefits!
Social Graph            Interest GraphRelationships between   Expansion and contractionindividuals online      of social n...
25
What are the barriersfor adoption?
#1 What’s in it for me?#2 Purpose is not defined!#3 Too many digital visitors; few residents!#4 More questions than answers!
Discovery: HIGHIncubation: LOW / HIGHAcceleration: HIGHInternally: HIGH
Questions and reflections
People first, processes next then ideasExecutives are not the key issue (TBX)
 T (Top Down):Get the executives onboard and make thempersonally committed to the innovation activities. Withoutexecutive...
People first, processes next then ideasExecutives are not the key issue (TBX)Organizing for open innovation?
Direction, training and time
Get the book                                                 for free on                                                15...
Making Open Innovation Work, Singapore, Jan 20
Making Open Innovation Work, Singapore, Jan 20
Making Open Innovation Work, Singapore, Jan 20
Making Open Innovation Work, Singapore, Jan 20
Making Open Innovation Work, Singapore, Jan 20
Making Open Innovation Work, Singapore, Jan 20
Making Open Innovation Work, Singapore, Jan 20
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Making Open Innovation Work, Singapore, Jan 20

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  • establish benefits
  • my belief, start with a story to iilustrate this
  • establish benefits
  • establish benefits
  • establish benefits
  • establish benefits
  • establish benefits
  • establish benefits
  • establish benefits
  • establish benefits
  • need to know
  • the mindset you need
  • the mindset you need
  • it happens everywhere, a pharma company LinkedIn story explain how some of the tools / services can help innovation
  • establish benefits
  • Making Open Innovation Work, Singapore, Jan 20

    1. 1. Making OpenInnovation Work
    2. 2. “…a philosophy or a mindset that theyshould embrace within their organization.This mindset should enable theirorganization to work with external input tothe innovation process just as naturally as itdoes with internal input”- Making Open Innovation Work, 2011
    3. 3. Directed Directive, invitational Directive, participativeInstructions None Suggestive, invitational Suggestive, participative Relatively few Invitations “Everyone” Credit: OVO Innovation
    4. 4. • Alliances, consortia, JVs (All)• Facilitated Networks (Many)• Town Hall Meetings (General Mills)• Supplier Summits (Intuit)• Entrepreneur Days (Intuit)• Selected Partnerships (All)
    5. 5. It’s just innovation!
    6. 6. FMCG 3M MasterCard PHARMA Suntory ThomsonReutersCycle time, money, IPR and conservatism
    7. 7. Questions and reflections
    8. 8. Big versus small – thedifferences
    9. 9. #1 Culture of innovation#2 Allocation of resources#3 Speed of decision-making
    10. 10. Why big companiesneed small companies
    11. 11. #1 They live on the cutting edge!#2 They break the rules and take more risks!#3 They are closer to markets!Big companies bring scale and access to markets!
    12. 12. Why things go wrong
    13. 13. #1 Trust is not established!#2 They don’t do the homework!#3 More focus on own gains rather than win-win!
    14. 14. Create simple letter of understanding thatoutlines working principles for partnership
    15. 15. Set expectations upfront to avoid the “falsepositives” mode
    16. 16. Questions and reflections
    17. 17. Interaction and involvement are keyelements for open innovation as well associal media.Companies need to build strong capabilitieson this intersection if they want to out-innovate their competitors.
    18. 18. Seed now to reapfuture benefits!
    19. 19. Social Graph Interest GraphRelationships between Expansion and contractionindividuals online of social networks around interests and events
    20. 20. 25
    21. 21. What are the barriersfor adoption?
    22. 22. #1 What’s in it for me?#2 Purpose is not defined!#3 Too many digital visitors; few residents!#4 More questions than answers!
    23. 23. Discovery: HIGHIncubation: LOW / HIGHAcceleration: HIGHInternally: HIGH
    24. 24. Questions and reflections
    25. 25. People first, processes next then ideasExecutives are not the key issue (TBX)
    26. 26.  T (Top Down):Get the executives onboard and make thempersonally committed to the innovation activities. Withoutexecutive support, no change occurs. B (Bottom Up):Value creation begins with people, one byone, team by team. Nothing happens unless you get theemployees engaged and involved. X (Across):The biggest challenges will come from middlemanagers placed across the organization due to narrow focus onown P&L. (O) for Outsiders:Include external sources as you move towardsopen innovation.
    27. 27. People first, processes next then ideasExecutives are not the key issue (TBX)Organizing for open innovation?
    28. 28. Direction, training and time
    29. 29. Get the book for free on 15inno.com!Let’sstay in touch! www.15inno.com 15inno by Stefan Lindegaard at LinkedIn Groups stefanlindegaard@me.com Twitter: @lindegaard Google+: Stefan Lindegaard

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