it happens everywhere, a pharma company LinkedIn story explain how some of the tools / services can help innovation
Making Open Innovation Work, Singapore, Jan 20
Making OpenInnovation Work
“…a philosophy or a mindset that theyshould embrace within their organization.This mindset should enable theirorganization to work with external input tothe innovation process just as naturally as itdoes with internal input”- Making Open Innovation Work, 2011
Directed Directive, invitational Directive, participativeInstructions None Suggestive, invitational Suggestive, participative Relatively few Invitations “Everyone” Credit: OVO Innovation
• Alliances, consortia, JVs (All)• Facilitated Networks (Many)• Town Hall Meetings (General Mills)• Supplier Summits (Intuit)• Entrepreneur Days (Intuit)• Selected Partnerships (All)
Interaction and involvement are keyelements for open innovation as well associal media.Companies need to build strong capabilitieson this intersection if they want to out-innovate their competitors.
People first, processes next then ideasExecutives are not the key issue (TBX)
T (Top Down):Get the executives onboard and make thempersonally committed to the innovation activities. Withoutexecutive support, no change occurs. B (Bottom Up):Value creation begins with people, one byone, team by team. Nothing happens unless you get theemployees engaged and involved. X (Across):The biggest challenges will come from middlemanagers placed across the organization due to narrow focus onown P&L. (O) for Outsiders:Include external sources as you move towardsopen innovation.
People first, processes next then ideasExecutives are not the key issue (TBX)Organizing for open innovation?