Making Open Innovation Work

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How can big and small companies innovate better together? That is the focus of my upcoming book and this presentation. In my talk, I get into topics such as:

- what open innovation is
- the differences between big and small companies
- why big companies need small companies
- why things go wrong
-

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  • establish benefits
  • my belief, start with a story to iilustrate this
  • explain OI, mindset, can be many different, related things
  • establish benefits
  • establish benefits
  • establish benefits
  • establish benefits
  • establish benefits
  • establish benefits
  • Making Open Innovation Work

    1. Making Open Innovation Work<br />
    2. INGENUITY<br />Don’t just get a leg up on the competition, get ‘em both up.<br />
    3. Directed<br />Instructions<br />Directive, invitational<br />Directive, participative<br />None<br />Suggestive, invitational<br />Suggestive, participative<br />Invitations<br />Relatively few<br />“Everyone”<br />Credit: OVO Innovation<br />
    4. It’s just innovation!<br />
    5. #1 Faster development cycles and market launch<br />#2 More diversity, more opportunities<br />#3 Sharing of market and technology uncertainties<br />
    6. Questions?<br />
    7. Big versus small – the differences<br />
    8. #1 Culture of innovation<br />#2 Allocation of resources<br />#3 Speed of decision-making<br />
    9. Why big companies need small companies<br />
    10. #1 They live on the cutting edge!<br />#2 They break the rules and take more risks!<br />#3 They are closer to markets!<br />Big companies bring scale and access to markets!<br />
    11. Why things go wrong<br />
    12. #1 Trust is not established!<br />#2 They don’t do the homework!<br />#3 More focus on own gains rather than win-win!<br />
    13. Create simple letter of understanding that outlines working principles for partnership<br />
    14. Set expectations upfront to avoid the “false positives” mode<br />
    15. Don’t end up negotiating with a closed innovation mindset<br />
    16. Interaction and involvement are key elements for open innovation as well as social media. <br />Companies need to build strong capabilities on this intersection if they want to out-innovate their competitors.<br />
    17. 15,000 users, 60,000 monthly visitors<br />High stickyness<br />Unexpected opportunities<br />
    18. Direction, training and time<br />
    19. Let’s stay in touch! <br />www.15inno.com<br />15inno by Stefan Lindegaard at LinkedIn Groups<br />stefanlindegaard@me.com<br />Twitter: @lindegaard<br />Google+: Stefan Lindegaard<br />

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