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Making Open Innovation Work
 

Making Open Innovation Work

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How can big and small companies innovate better together? That is the focus of my upcoming book and this presentation. In my talk, I get into topics such as:...

How can big and small companies innovate better together? That is the focus of my upcoming book and this presentation. In my talk, I get into topics such as:

- what open innovation is
- the differences between big and small companies
- why big companies need small companies
- why things go wrong
-

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  • establish benefits
  • my belief, start with a story to iilustrate this
  • explain OI, mindset, can be many different, related things
  • establish benefits
  • establish benefits
  • establish benefits
  • establish benefits
  • establish benefits
  • establish benefits

Making Open Innovation Work Making Open Innovation Work Presentation Transcript

  • Making Open Innovation Work
  • INGENUITY
    Don’t just get a leg up on the competition, get ‘em both up.
  • Directed
    Instructions
    Directive, invitational
    Directive, participative
    None
    Suggestive, invitational
    Suggestive, participative
    Invitations
    Relatively few
    “Everyone”
    Credit: OVO Innovation
  • It’s just innovation!
  • #1 Faster development cycles and market launch
    #2 More diversity, more opportunities
    #3 Sharing of market and technology uncertainties
  • Questions?
  • Big versus small – the differences
  • #1 Culture of innovation
    #2 Allocation of resources
    #3 Speed of decision-making
  • Why big companies need small companies
  • #1 They live on the cutting edge!
    #2 They break the rules and take more risks!
    #3 They are closer to markets!
    Big companies bring scale and access to markets!
  • Why things go wrong
  • #1 Trust is not established!
    #2 They don’t do the homework!
    #3 More focus on own gains rather than win-win!
  • Create simple letter of understanding that outlines working principles for partnership
  • Set expectations upfront to avoid the “false positives” mode
  • Don’t end up negotiating with a closed innovation mindset
  • Interaction and involvement are key elements for open innovation as well as social media.
    Companies need to build strong capabilities on this intersection if they want to out-innovate their competitors.
  • 15,000 users, 60,000 monthly visitors
    High stickyness
    Unexpected opportunities
  • Direction, training and time
  • Let’s stay in touch!
    www.15inno.com
    15inno by Stefan Lindegaard at LinkedIn Groups
    stefanlindegaard@me.com
    Twitter: @lindegaard
    Google+: Stefan Lindegaard