SharePoint Day 2010, Zurich - Social Networking

Social Networking mit SharePoint 2010 Stefan Heinz Wega Informatik AG / SharePoint Community CH www.wega-informatik.ch / www.SharePointCommunity.ch Stefan.Heinz@wega-informatik.ch Stefan.Heinz@SharePointCommunity.ch www.digicomp.ch 27. Mai 2010, Zürich 1

Wer redet zu Ihnen?  wega Informatik AG, Basel  Ab 1994 Lotus Notes / Lotus Domino Consulting  Seit 2006 SharePoint als Admin & Enduser  Seit 2009 Microsoft Certified SharePoint Developer  Passion: IT for people (not people for IT) www.digicomp.ch Stefan.Heinz@wega-informatik.ch 2

Was sind die Themen?  Ein paar Blogs und Wikis – und los geht’s?  Freie Angebote / Unternehmenskontext  Risiken  Wasser & Social Networking  Warum SharePoint?  Was hat SharePoint zu bieten?  Vorteile SharePoint 2010 vs MOSS 2007 www.digicomp.ch Stefan.Heinz@wega-informatik.ch 3

A social network service focuses on building and reflecting of (...) social relations among people, e.g., who share interests and/or activities. A social network service essentially consists of a representation of each user (often a profile), his/her social links, and a variety of additional services. http://en.wikipedia.org/wiki/Social_networking www.digicomp.ch Stefan.Heinz@wega-informatik.ch 4

Social Networking – ein Missverständnis?  Nur bedingt ein IT-Thema  Bedarf: Austausch, gegenseitiger Nutzen www.digicomp.ch Stefan.Heinz@wega-informatik.ch 5

"Tell me and I'll forget; show me and I may remember; involve me and I'll understand." Chinesisches Sprichwort www.digicomp.ch Stefan.Heinz@wega-informatik.ch 6

Rezeptur  Blogs (WordPress, Blogspot, Tumblr, etc.)  Wikis (MediaWiki)  Microblogging (Twitter)  Facebook, MySpace, Ning, etc. www.digicomp.ch Stefan.Heinz@wega-informatik.ch 7

“Traditional networking is all about push — identifying people who could be helpful to you and finding ways to introduce yourself to those people. (…) these approaches emphasize the need to broadcast your accomplishments rather than the issues that have you stumped. These approaches again foster at best a one-way learning mindset — others are seeking you out to learn from you — rather than creating the foundation for collaborative learning. John Hagel III, John Seely Brown and Lang Davison http://blogs.hbr.org/bigshift/2010/01/networking-reconsidered.html www.digicomp.ch Stefan.Heinz@wega-informatik.ch 8

Wozu Social Network im Unternehmen?  John Seely Brown, Xerox PARC (HBR) – Kopiergeräte Mechaniker  Dem Zufall auf die Sprünge helfen www.digicomp.ch Stefan.Heinz@wega-informatik.ch 9

Show-Stopper in Unternehmen  «Das Wissen wird nach draussen getragen»  «Brauchen wir nicht»  «Mitarbeiter vertrödeln nur ihre Zeit mit ihren Freunden online»  ... www.digicomp.ch Stefan.Heinz@wega-informatik.ch 10

Seth Godin on Social Networking http://www.youtube.com/watch?v=r0h0LlCu8Ks www.digicomp.ch Stefan.Heinz@wega-informatik.ch 11

Wasser & Social Networking  Wasser bahnt sich den Weg des geringsten Widerstandes  Früher hiessen sie ‘Diskussionsforen’  «Ja, wir haben SharePoint, aber wir nutzen Yammer»  Luxus & Zugzwang – wir haben eine grosse Auswahl www.digicomp.ch Stefan.Heinz@wega-informatik.ch 12

Social Networking im Unternehmen (1)  IBM Research: "Microblogging Inside and Outside the Workplace"  “The research showed that Twitter is used more for sharing information and status updates, while the internal tool was used more for asking questions and directed interaction.” www.digicomp.ch Stefan.Heinz@wega-informatik.ch 13

Social Networking im Unternehmen (2)  WHAT EMPLOYEES SAY ABOUT MICROBLOGGING  Conversation and Help from Colleagues. “I couldn't find any blog or wiki which would help me. So I posted an update on BlueTwit and someone from Canada who I had never been in contact with sent me an update, well you can do it like this here and here and… this really saved my day! I received the answer in 5 minutes!”  Reputation Management. “Value as an employee is to be visible inside the company. You have to be visible to show people. I help my community with new solutions. To give and get.”  Feeling Connected. “I feel like I know these people. When it does come a time when I meet them or I might need to engage with them on something there has been an element of rapport established… we don't actually know each other but we do, from the interactions we’ve had in that space.” www.digicomp.ch Stefan.Heinz@wega-informatik.ch 14

Werkzeuge für Enterprise Social Networking  Eigenentwicklung (IBM) vs. Produktkauf > SharePoint  Blogs (2007 > Dritthersteller > 2010)  Wikis (2007 > Community > 2010)  MySites (2007 > 2010)  Profile (2007 > 2010)  Microblogging (2010) www.digicomp.ch Stefan.Heinz@wega-informatik.ch 15

Social Networking – warum SharePoint?  Bestehende Infrastruktur  Benutzerverwaltung  Benutzer können das Werkzeug bedienen  Abläufe (Alerts, Workflows)  Corporate Identity  Corporate Know-How (Suche) www.digicomp.ch Stefan.Heinz@wega-informatik.ch 16

Worauf achten?  Kritische Beteiligungs-Masse (Bsp. Skype, Twitter, eBay)  Quick wins (kommt darauf an, in welchem Stadium sich die Organisation befindet)  Keep IT Simple !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!  MySites! – als persönliche Homepage  Beschreibungen / Dokumentation aus Benutzerperspektive www.digicomp.ch Stefan.Heinz@wega-informatik.ch 17

DEMO Wikis, Blogs, etc. www.digicomp.ch Stefan.Heinz@wega-informatik.ch 18

Ressourcen  www.SharePointCommunity.ch  www.SharePointCommunity.de  http://channel9.msdn.com/posts/matthijs/SharePoint-2010-Social- Computing-Overview/ www.digicomp.ch Stefan.Heinz@wega-informatik.ch 19

SharePoint Day 2010, Zurich - Social Networking

by Stefan Heinz on Jun 01, 2010

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SharePoint Day 2010, Zurich - Social Networking — Presentation Transcript

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