Social Media Monitoring Tools – an overview
Stefan Betzold | pier314 GmbH | www.pier314.de |   twitter: @stefanHH
Executive Summary

 About this presentation
  The presentation provides a comprehensive overview on Social Media Monitori...
How well do you know your customer?




  and what they’re saying about    in the social media universe
 - your product?...
Why is this important?
  the Kryptonite Case




                          3
© 2009 pier314 GmbH           3
Webmonitoring in German Companies
 a study




© 2009 pier314 GmbH           Source: WebKnow Studie 2008, Universität Köln...
What is Social Media Monitoring?


 Social Media Monitoring is:
  analyzing, understanding and responding to conversation...
Elements: activity analysis

  Overview of activity in the Social
   Media space
  Compare trends across different
   so...
Elements: Understand Demographics

  Analyze demographic overviews of
   active users and voices e.g. Gender,
   Age
  I...
Elements: Understand Sentiment

  Estimation of positive/negative
   responses
  Automatic and/or manual
   sentiment an...
Elements: Identify Key Influencers

  Identify key influencing blogs, sites
   and/or users for every topic
  Connect wi...
Elements: Identify related topics

  View tag clouds, themes, trends
  Identify most relevant contextual
   keywords
  ...
Elements: Share Intelligence

  Automated report generation and
   distribution via email and RSS
  Drill down to indivi...
Steps for Social Media Monitoring




     Listening: Discovering                    Measuring: Monitoring,   Engaging: Ac...
Step 1:
 Listen to your customer´s voice

                         A variety of free tools is available
                  ...
Technorati Blog Search




© 2009 pier314 GmbH       14
Technorati Blog Search




© 2009 pier314 GmbH       15
Google Blog Search




© 2009 pier314 GmbH   16
Twingly Blog Search




© 2009 pier314 GmbH    17
Social Mention Search




© 2009 pier314 GmbH      18
Filtrbox Media Monitoring




© 2009 pier314 GmbH          19
Blogpulse Blog Monitoring




© 2009 pier314 GmbH          20
Addict-o-matic aggregator




© 2009 pier314 GmbH          21
Steprep reputation monitoring




© 2009 pier314 GmbH              22
Step 2:
 Measure and analyze the conversations

                        A growing set of professional tools and
          ...
Trackur keyword monitoring




© 2009 pier314 GmbH           24
Scoutlabs Social Media Monitoring




© 2009 pier314 GmbH                  25
Scoutlabs Social Media Monitoring




© 2009 pier314 GmbH                  26
Scoutlabs Social Media Monitoring




© 2009 pier314 GmbH                  27
Scoutlabs




© 2009 pier314 GmbH   28
Radian 6




© 2009 pier314 GmbH   29
Radian 6




© 2009 pier314 GmbH   30
Radian 6




© 2009 pier314 GmbH   31
Radian 6




© 2009 pier314 GmbH   32
Radian 6




© 2009 pier314 GmbH   33
Techrigy SM2




© 2009 pier314 GmbH   34
Techrigy SM2




© 2009 pier314 GmbH   35
Techrigy SM2




© 2009 pier314 GmbH   36
Techrigy SM2




© 2009 pier314 GmbH   37
Techrigy SM2




© 2009 pier314 GmbH   38
Techrigy SM2




© 2009 pier314 GmbH   39
Synthesio (FR)




© 2009 pier314 GmbH   40
Synthesio (FR)




© 2009 pier314 GmbH   41
Synthesio (FR)




© 2009 pier314 GmbH   42
Visible Technologies (US)




© 2009 pier314 GmbH          43
Infegy Socialradar




© 2009 pier314 GmbH   44
Infegy Socialradar




© 2009 pier314 GmbH   45
Infegy Socialradar




© 2009 pier314 GmbH   46
Infegy Socialradar




© 2009 pier314 GmbH   47
Infegy Socialradar




© 2009 pier314 GmbH   48
blueReport (CH)




© 2009 pier314 GmbH   49
blueReport (CH)




© 2009 pier314 GmbH   50
Cloudtracker.fm (currently in alpha)
 German tool specialized on Entertainment

                                          ...
Cloudtracker.fm (currently in alpha)
 German tool specialized on Entertainment

                                          ...
Cloudtracker.fm (currently in alpha)
 German tool specialized on Entertainment




© 2009 pier314 GmbH                    ...
Step 3:
 React to the customer feedback!

                       Reacting on positive and/or negative entries,
           ...
The power of Engaging:
 The Domino Pizza Case




© 2009 pier314 GmbH       55
The power of Engaging:
 The Domino Pizza Case




© 2009 pier314 GmbH       56
Sentiment Analysis on Domino Pizza




                      Video on youtube   answer on youtube



© 2009 pier314 GmbH  ...
Engage?
 Do you react to negative statements?




© 2009 pier314 GmbH              Source: WebKnow Studie 2008, Universitä...
The Power of Reputation




            „It takes 20 years to build a reputation
                    and five minutes to r...
Thank You!
 www.pier314.de
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Social Media Monitoring Tools - An Overview

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This presentation provides an overview on free and paid tools for social media monitoring.
It was shown on the Social Media Barcamp in Berlin, June 2009.

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  • This presentation provides an overview on free and paid tools for social media monitoring.


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  • Great overview! We at Talkwalker would be glad to be added to a possible update of the presentation. Thanks a lot.
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  • On www.wanna.to you can take a look what twitter users wanna to do. There are statistics for user 'wannas' by wanna/action - for day, month and hour. More statistics will be added soon. It is not only for Twitter users, anyone could say what he wants directly on the site.
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Social Media Monitoring Tools - An Overview

  1. 1. Social Media Monitoring Tools – an overview Stefan Betzold | pier314 GmbH | www.pier314.de | twitter: @stefanHH
  2. 2. Executive Summary About this presentation  The presentation provides a comprehensive overview on Social Media Monitoring Tools, covering a variety of free tools and a selection of the best professional paid tools.  Key elements and features of Monitoring tools are shown with different test cases and examples to discuss advantages but also limitations of such tools. About pier314 GmbH  pier314 GmbH is a digital media consulting company located in Hamburg, Germany with a strong expertise in the entertainment, ecommerce and social media industry.  Our vision is to connect innovative ideas with mass-market business models in order to create sustainable and successful products for the online market.  Our focus areas are strategy consulting, business development, product and paid service strategies, social media marketing and market entry support.  More information are available at www.pier314.de. © 2009 pier314 GmbH 1
  3. 3. How well do you know your customer?  and what they’re saying about  in the social media universe - your product? - in blogs? - your brand? - in boards and forums? - your reputation? - in social networks? - your competition? - on microblogs like Twitter? © 2009 pier314 GmbH 2
  4. 4. Why is this important?  the Kryptonite Case 3 © 2009 pier314 GmbH 3
  5. 5. Webmonitoring in German Companies a study © 2009 pier314 GmbH Source: WebKnow Studie 2008, Universität Köln 4
  6. 6. What is Social Media Monitoring? Social Media Monitoring is:  analyzing, understanding and responding to conversations about brands, products, reputation and end-user opinion in the Social Web Key Elements:  Discover conversations and activities in real time  Analyze and measure trends  Determine main geo-locations of the activities  Understand demographics (e.g. gender, age)  Evaluate positive/negative opinion (sentiment analysis)  Identify key influencer and opinion leader © 2009 pier314 GmbH 5
  7. 7. Elements: activity analysis  Overview of activity in the Social Media space  Compare trends across different social media platforms  Analyse trends against competing brands and products  Identify peaks in the conversation related to certain events © 2009 pier314 GmbH 6
  8. 8. Elements: Understand Demographics  Analyze demographic overviews of active users and voices e.g. Gender, Age  Identify main locations for activities: Geo-location with mapping © 2009 pier314 GmbH 7
  9. 9. Elements: Understand Sentiment  Estimation of positive/negative responses  Automatic and/or manual sentiment analysis © 2009 pier314 GmbH 8
  10. 10. Elements: Identify Key Influencers  Identify key influencing blogs, sites and/or users for every topic  Connect with influencer information and profiles  Enable direct communication with influencers © 2009 pier314 GmbH 9
  11. 11. Elements: Identify related topics  View tag clouds, themes, trends  Identify most relevant contextual keywords  Estimate emotions based on sentiment analysis © 2009 pier314 GmbH 10
  12. 12. Elements: Share Intelligence  Automated report generation and distribution via email and RSS  Drill down to individual results and details  Export analysis © 2009 pier314 GmbH 11
  13. 13. Steps for Social Media Monitoring Listening: Discovering Measuring: Monitoring, Engaging: Active dialog real-time and relevant, analyzing and tracking with customers and consumer conversations those conversations tracking/tagging comments for further use © 2009 pier314 GmbH Copyright © 2009 Radian6 6/26/2009- 12 12
  14. 14. Step 1: Listen to your customer´s voice A variety of free tools is available to listen to your customer´s voice, e.g. Listening  Blog Searches (Technorati, Google Blog Search, Twingly)  Twitter-Monitoring (Twitter search, tweetscan)  Search-Tools (Google Insights, Google Trends)  Aggregator Tools (SocialMention, StepRep, Filtrbox) © 2009 pier314 GmbH 13
  15. 15. Technorati Blog Search © 2009 pier314 GmbH 14
  16. 16. Technorati Blog Search © 2009 pier314 GmbH 15
  17. 17. Google Blog Search © 2009 pier314 GmbH 16
  18. 18. Twingly Blog Search © 2009 pier314 GmbH 17
  19. 19. Social Mention Search © 2009 pier314 GmbH 18
  20. 20. Filtrbox Media Monitoring © 2009 pier314 GmbH 19
  21. 21. Blogpulse Blog Monitoring © 2009 pier314 GmbH 20
  22. 22. Addict-o-matic aggregator © 2009 pier314 GmbH 21
  23. 23. Steprep reputation monitoring © 2009 pier314 GmbH 22
  24. 24. Step 2: Measure and analyze the conversations A growing set of professional tools and Services is offering monitoring solutions to Measuring enable and facilitate the analysis, e.g.  Radian6  Techrigy SM2  Socialradar  Synthesio  Biz360  Visible Technologies TruCast  BuzzLogic  Cloudtracker  Bluereport © 2009 pier314 GmbH 23
  25. 25. Trackur keyword monitoring © 2009 pier314 GmbH 24
  26. 26. Scoutlabs Social Media Monitoring © 2009 pier314 GmbH 25
  27. 27. Scoutlabs Social Media Monitoring © 2009 pier314 GmbH 26
  28. 28. Scoutlabs Social Media Monitoring © 2009 pier314 GmbH 27
  29. 29. Scoutlabs © 2009 pier314 GmbH 28
  30. 30. Radian 6 © 2009 pier314 GmbH 29
  31. 31. Radian 6 © 2009 pier314 GmbH 30
  32. 32. Radian 6 © 2009 pier314 GmbH 31
  33. 33. Radian 6 © 2009 pier314 GmbH 32
  34. 34. Radian 6 © 2009 pier314 GmbH 33
  35. 35. Techrigy SM2 © 2009 pier314 GmbH 34
  36. 36. Techrigy SM2 © 2009 pier314 GmbH 35
  37. 37. Techrigy SM2 © 2009 pier314 GmbH 36
  38. 38. Techrigy SM2 © 2009 pier314 GmbH 37
  39. 39. Techrigy SM2 © 2009 pier314 GmbH 38
  40. 40. Techrigy SM2 © 2009 pier314 GmbH 39
  41. 41. Synthesio (FR) © 2009 pier314 GmbH 40
  42. 42. Synthesio (FR) © 2009 pier314 GmbH 41
  43. 43. Synthesio (FR) © 2009 pier314 GmbH 42
  44. 44. Visible Technologies (US) © 2009 pier314 GmbH 43
  45. 45. Infegy Socialradar © 2009 pier314 GmbH 44
  46. 46. Infegy Socialradar © 2009 pier314 GmbH 45
  47. 47. Infegy Socialradar © 2009 pier314 GmbH 46
  48. 48. Infegy Socialradar © 2009 pier314 GmbH 47
  49. 49. Infegy Socialradar © 2009 pier314 GmbH 48
  50. 50. blueReport (CH) © 2009 pier314 GmbH 49
  51. 51. blueReport (CH) © 2009 pier314 GmbH 50
  52. 52. Cloudtracker.fm (currently in alpha) German tool specialized on Entertainment draft only © 2009 pier314 GmbH 51
  53. 53. Cloudtracker.fm (currently in alpha) German tool specialized on Entertainment draft only © 2009 pier314 GmbH 52
  54. 54. Cloudtracker.fm (currently in alpha) German tool specialized on Entertainment © 2009 pier314 GmbH 53
  55. 55. Step 3: React to the customer feedback! Reacting on positive and/or negative entries, statements, postings or customer queries Engaging  Company or CEO statements on complaints  Using customer feedback for product improvements and bug fixing  Using customer ideas for product innovations and developments  Reacting on customer questions  etc. © 2009 pier314 GmbH 54
  56. 56. The power of Engaging: The Domino Pizza Case © 2009 pier314 GmbH 55
  57. 57. The power of Engaging: The Domino Pizza Case © 2009 pier314 GmbH 56
  58. 58. Sentiment Analysis on Domino Pizza Video on youtube answer on youtube © 2009 pier314 GmbH 57
  59. 59. Engage? Do you react to negative statements? © 2009 pier314 GmbH Source: WebKnow Studie 2008, Universität Köln 58
  60. 60. The Power of Reputation „It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.“ (Warren Buffett) © 2009 pier314 GmbH 59
  61. 61. Thank You! www.pier314.de

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