Social Media Monitoring Tools - An Overview

  • 64,600 views
Uploaded on

This presentation provides an overview on free and paid tools for social media monitoring. …

This presentation provides an overview on free and paid tools for social media monitoring.
It was shown on the Social Media Barcamp in Berlin, June 2009.

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
  • This presentation provides an overview on free and paid tools for social media monitoring.


    http://presswire.com/monitoring.php
    Are you sure you want to
    Your message goes here
  • Great overview! We at Talkwalker would be glad to be added to a possible update of the presentation. Thanks a lot.
    Are you sure you want to
    Your message goes here
  • good
    Are you sure you want to
    Your message goes here
  • On www.wanna.to you can take a look what twitter users wanna to do. There are statistics for user 'wannas' by wanna/action - for day, month and hour. More statistics will be added soon. It is not only for Twitter users, anyone could say what he wants directly on the site.
    Are you sure you want to
    Your message goes here
  • Best
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
64,600
On Slideshare
0
From Embeds
0
Number of Embeds
44

Actions

Shares
Downloads
0
Comments
31
Likes
476

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Social Media Monitoring Tools – an overview Stefan Betzold | pier314 GmbH | www.pier314.de | twitter: @stefanHH
  • 2. Executive Summary About this presentation  The presentation provides a comprehensive overview on Social Media Monitoring Tools, covering a variety of free tools and a selection of the best professional paid tools.  Key elements and features of Monitoring tools are shown with different test cases and examples to discuss advantages but also limitations of such tools. About pier314 GmbH  pier314 GmbH is a digital media consulting company located in Hamburg, Germany with a strong expertise in the entertainment, ecommerce and social media industry.  Our vision is to connect innovative ideas with mass-market business models in order to create sustainable and successful products for the online market.  Our focus areas are strategy consulting, business development, product and paid service strategies, social media marketing and market entry support.  More information are available at www.pier314.de. © 2009 pier314 GmbH 1
  • 3. How well do you know your customer?  and what they’re saying about  in the social media universe - your product? - in blogs? - your brand? - in boards and forums? - your reputation? - in social networks? - your competition? - on microblogs like Twitter? © 2009 pier314 GmbH 2
  • 4. Why is this important?  the Kryptonite Case 3 © 2009 pier314 GmbH 3
  • 5. Webmonitoring in German Companies a study © 2009 pier314 GmbH Source: WebKnow Studie 2008, Universität Köln 4
  • 6. What is Social Media Monitoring? Social Media Monitoring is:  analyzing, understanding and responding to conversations about brands, products, reputation and end-user opinion in the Social Web Key Elements:  Discover conversations and activities in real time  Analyze and measure trends  Determine main geo-locations of the activities  Understand demographics (e.g. gender, age)  Evaluate positive/negative opinion (sentiment analysis)  Identify key influencer and opinion leader © 2009 pier314 GmbH 5
  • 7. Elements: activity analysis  Overview of activity in the Social Media space  Compare trends across different social media platforms  Analyse trends against competing brands and products  Identify peaks in the conversation related to certain events © 2009 pier314 GmbH 6
  • 8. Elements: Understand Demographics  Analyze demographic overviews of active users and voices e.g. Gender, Age  Identify main locations for activities: Geo-location with mapping © 2009 pier314 GmbH 7
  • 9. Elements: Understand Sentiment  Estimation of positive/negative responses  Automatic and/or manual sentiment analysis © 2009 pier314 GmbH 8
  • 10. Elements: Identify Key Influencers  Identify key influencing blogs, sites and/or users for every topic  Connect with influencer information and profiles  Enable direct communication with influencers © 2009 pier314 GmbH 9
  • 11. Elements: Identify related topics  View tag clouds, themes, trends  Identify most relevant contextual keywords  Estimate emotions based on sentiment analysis © 2009 pier314 GmbH 10
  • 12. Elements: Share Intelligence  Automated report generation and distribution via email and RSS  Drill down to individual results and details  Export analysis © 2009 pier314 GmbH 11
  • 13. Steps for Social Media Monitoring Listening: Discovering Measuring: Monitoring, Engaging: Active dialog real-time and relevant, analyzing and tracking with customers and consumer conversations those conversations tracking/tagging comments for further use © 2009 pier314 GmbH Copyright © 2009 Radian6 6/26/2009- 12 12
  • 14. Step 1: Listen to your customer´s voice A variety of free tools is available to listen to your customer´s voice, e.g. Listening  Blog Searches (Technorati, Google Blog Search, Twingly)  Twitter-Monitoring (Twitter search, tweetscan)  Search-Tools (Google Insights, Google Trends)  Aggregator Tools (SocialMention, StepRep, Filtrbox) © 2009 pier314 GmbH 13
  • 15. Technorati Blog Search © 2009 pier314 GmbH 14
  • 16. Technorati Blog Search © 2009 pier314 GmbH 15
  • 17. Google Blog Search © 2009 pier314 GmbH 16
  • 18. Twingly Blog Search © 2009 pier314 GmbH 17
  • 19. Social Mention Search © 2009 pier314 GmbH 18
  • 20. Filtrbox Media Monitoring © 2009 pier314 GmbH 19
  • 21. Blogpulse Blog Monitoring © 2009 pier314 GmbH 20
  • 22. Addict-o-matic aggregator © 2009 pier314 GmbH 21
  • 23. Steprep reputation monitoring © 2009 pier314 GmbH 22
  • 24. Step 2: Measure and analyze the conversations A growing set of professional tools and Services is offering monitoring solutions to Measuring enable and facilitate the analysis, e.g.  Radian6  Techrigy SM2  Socialradar  Synthesio  Biz360  Visible Technologies TruCast  BuzzLogic  Cloudtracker  Bluereport © 2009 pier314 GmbH 23
  • 25. Trackur keyword monitoring © 2009 pier314 GmbH 24
  • 26. Scoutlabs Social Media Monitoring © 2009 pier314 GmbH 25
  • 27. Scoutlabs Social Media Monitoring © 2009 pier314 GmbH 26
  • 28. Scoutlabs Social Media Monitoring © 2009 pier314 GmbH 27
  • 29. Scoutlabs © 2009 pier314 GmbH 28
  • 30. Radian 6 © 2009 pier314 GmbH 29
  • 31. Radian 6 © 2009 pier314 GmbH 30
  • 32. Radian 6 © 2009 pier314 GmbH 31
  • 33. Radian 6 © 2009 pier314 GmbH 32
  • 34. Radian 6 © 2009 pier314 GmbH 33
  • 35. Techrigy SM2 © 2009 pier314 GmbH 34
  • 36. Techrigy SM2 © 2009 pier314 GmbH 35
  • 37. Techrigy SM2 © 2009 pier314 GmbH 36
  • 38. Techrigy SM2 © 2009 pier314 GmbH 37
  • 39. Techrigy SM2 © 2009 pier314 GmbH 38
  • 40. Techrigy SM2 © 2009 pier314 GmbH 39
  • 41. Synthesio (FR) © 2009 pier314 GmbH 40
  • 42. Synthesio (FR) © 2009 pier314 GmbH 41
  • 43. Synthesio (FR) © 2009 pier314 GmbH 42
  • 44. Visible Technologies (US) © 2009 pier314 GmbH 43
  • 45. Infegy Socialradar © 2009 pier314 GmbH 44
  • 46. Infegy Socialradar © 2009 pier314 GmbH 45
  • 47. Infegy Socialradar © 2009 pier314 GmbH 46
  • 48. Infegy Socialradar © 2009 pier314 GmbH 47
  • 49. Infegy Socialradar © 2009 pier314 GmbH 48
  • 50. blueReport (CH) © 2009 pier314 GmbH 49
  • 51. blueReport (CH) © 2009 pier314 GmbH 50
  • 52. Cloudtracker.fm (currently in alpha) German tool specialized on Entertainment draft only © 2009 pier314 GmbH 51
  • 53. Cloudtracker.fm (currently in alpha) German tool specialized on Entertainment draft only © 2009 pier314 GmbH 52
  • 54. Cloudtracker.fm (currently in alpha) German tool specialized on Entertainment © 2009 pier314 GmbH 53
  • 55. Step 3: React to the customer feedback! Reacting on positive and/or negative entries, statements, postings or customer queries Engaging  Company or CEO statements on complaints  Using customer feedback for product improvements and bug fixing  Using customer ideas for product innovations and developments  Reacting on customer questions  etc. © 2009 pier314 GmbH 54
  • 56. The power of Engaging: The Domino Pizza Case © 2009 pier314 GmbH 55
  • 57. The power of Engaging: The Domino Pizza Case © 2009 pier314 GmbH 56
  • 58. Sentiment Analysis on Domino Pizza Video on youtube answer on youtube © 2009 pier314 GmbH 57
  • 59. Engage? Do you react to negative statements? © 2009 pier314 GmbH Source: WebKnow Studie 2008, Universität Köln 58
  • 60. The Power of Reputation „It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.“ (Warren Buffett) © 2009 pier314 GmbH 59
  • 61. Thank You! www.pier314.de