TRANSIT !
Sustainability as creative opportunity
#1

 SUSTAINABILITY IS
COUNTER-INTUITIVE
WE’RE ONLY AT THE
   BEGINNING
#2

  WHY IT PAYS TO GO FROM
   DARK GREY TO BRIGHT
           GREEN
The business reality and nothing but the business
   ...
Economy





Equity
              Ecology

Economy





Equity
                                                     Ecology

                       Turing
waste
into...
Economy





Equity
                                                    Ecology


     Produc<on
that
is
safe
for
the
loca...
Economy





Equity
                                                     Ecology

A
company
that
is
honourable,
safe,
heal...
Economy





Equity
                                                     Ecology

             Do
people
treat
each‐other
...
Economy





Equity
           A
company
that
celebrate
diversity
in

                                                    ...
Economy





Equity
                                                  Ecology

                    Effec<ve
use
of
material...
Economy





Equity
                    Efficient
                          Ecology

                   use
of
energy
and
wa...
Economy





Equity
       Shake
up
society,
differen<ated

brand

                                                        ...
Economy





Equity
                                 Ecology

          Sell
more.
Make
more
profit

            BeMer
Cost...
#3

HOW TO GET THERE
    The roadmap
1.
Viewing
compliance
as

opportunity
an<cipate
regula<ons

    2.
Making
value
chains
sustainable

    LCA
–
op<mizing
th...
#4

SUCCESS INGREDIENTS TO
   SPREAD THE NEWS
WELCOME
IN
THE
KITCHEN

1.                    2.                       3.                     4.
 Great first,        Story enabling             E...
1) Be great first and be good second
2) Enable consumers to be part of the story and tell the story
3) Evangelize, Educate to build your market.
Relocate dreams
4) Back-up with reliable TTP-credentials
4) Make green part of the innovation and make the
  marketing part of the product
Timberland

                 HuideveMerstraat

                    Antwerpen





5) Embrace point of sales. Show the stor...
6) Make it easy. Part of life and routines. Don’t think
  communication campaign, think communication program
7) In stead of making it obligatory, make it fun. Positive experience. Make it
   look nice. Make it worth talking about
#5

WHAT CAN WE DO FOR YOU?
Frame
the
poten<al
     Communicate
your

       Cook
the
right
dish

                      status
in
the
right
way

THANKS FOR YOUR
   ATTENTION
Transit - Sustainability as creative opportunity
Transit - Sustainability as creative opportunity
Transit - Sustainability as creative opportunity
Transit - Sustainability as creative opportunity
Transit - Sustainability as creative opportunity
Transit - Sustainability as creative opportunity
Transit - Sustainability as creative opportunity
Transit - Sustainability as creative opportunity
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Sustainability is an opportunity for inovation, and therefore an opportunity for creativity. In this presentation we show

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Transit - Sustainability as creative opportunity

  1. 1. TRANSIT ! Sustainability as creative opportunity
  2. 2. #1 SUSTAINABILITY IS COUNTER-INTUITIVE
  3. 3. WE’RE ONLY AT THE BEGINNING
  4. 4. #2 WHY IT PAYS TO GO FROM DARK GREY TO BRIGHT GREEN The business reality and nothing but the business reality
  5. 5. Economy
 Equity
 Ecology

  6. 6. Economy
 Equity
 Ecology
 Turing
waste
into
food
=
 Reducing
harm,
tax,
cost
and
risk
for
nega<ve
publicity

  7. 7. Economy
 Equity
 Ecology
 Produc<on
that
is
safe
for
the
local
and
global
communi<es
 =
Less
risk
and
more
favourability
among
strategic
stakeholders

  8. 8. Economy
 Equity
 Ecology
 A
company
that
is
honourable,
safe,
healthy
and
pleasant
to
work
for

 =
 Less
cost
on
recruitment
and
reten<on
of
top
and
key
profiles

  9. 9. Economy
 Equity
 Ecology
 Do
people
treat
each‐other
with
respect?
 =
 Less
cost
on
absenteeism
and
lack
of
mo<va<on


  10. 10. Economy
 Equity
 A
company
that
celebrate
diversity
in
 Ecology
 skill,
discipline,
sex,
age
and
origin
 =
 More
crea<ve,
more
innova<ve,
more
open
for
change

  11. 11. Economy
 Equity
 Ecology
 Effec<ve
use
of
materials
 =
 Reduc<on
of
cost,
increase
of
policy
compliance

  12. 12. Economy
 Equity
 Efficient
 Ecology
 use
of
energy
and
water

 =
 reduce
cost,
footprint
and
risk
for
non‐compliance


  13. 13. Economy
 Equity
 Shake
up
society,
differen<ated

brand
 Ecology
 and
redefined
markets
with
smarter
and
outstanding
business
model?

 =
 More
awareness,
more
admira<on,
more
business

  14. 14. Economy
 Equity
 Ecology
 Sell
more.
Make
more
profit
 BeMer
Cost/benefit
ra<o

  15. 15. #3 HOW TO GET THERE The roadmap
  16. 16. 1.
Viewing
compliance
as
 opportunity
an<cipate
regula<ons
 2.
Making
value
chains
sustainable
 LCA
–
op<mizing
the
boMom‐line
 3.
Designing
sustainable
Products
and
 services
(re)design
sustainable
offerings
 4.
Developing
new
business
models

 finding
novel
ways
of
delivering
and
capturing
value
 5.
Crea<ng
Next‐Prac<ce
Pla[orms
 blow
the
take‐make‐waste
logic

  17. 17. #4 SUCCESS INGREDIENTS TO SPREAD THE NEWS
  18. 18. WELCOME
IN
THE
KITCHEN

  19. 19. 1. 2. 3. 4. Great first, Story enabling Evangelize, Reliable TTP good second educate 5. 6. 7. Embrace point of Make it part of Make it fun sales routines
  20. 20. 1) Be great first and be good second
  21. 21. 2) Enable consumers to be part of the story and tell the story
  22. 22. 3) Evangelize, Educate to build your market. Relocate dreams
  23. 23. 4) Back-up with reliable TTP-credentials
  24. 24. 4) Make green part of the innovation and make the marketing part of the product
  25. 25. Timberland
 HuideveMerstraat
 Antwerpen
 5) Embrace point of sales. Show the story behind
  26. 26. 6) Make it easy. Part of life and routines. Don’t think communication campaign, think communication program
  27. 27. 7) In stead of making it obligatory, make it fun. Positive experience. Make it look nice. Make it worth talking about
  28. 28. #5 WHAT CAN WE DO FOR YOU?
  29. 29. Frame
the
poten<al
 Communicate
your

 Cook
the
right
dish
 status
in
the
right
way

  30. 30. THANKS FOR YOUR ATTENTION

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