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                    <span style="font-size:14px;">The Six Sins Of Green Washing Ce</span><br/>
                    From: <a href="http://www.slideshare.net/StefaanVandist/">StefaanVandist</a>, 5 months ago<br /><br />
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                    More and more, companies want to go green by advertising their green credentials. 
The big question is: where is the line between "communicating the truth in the best way" and "greenwashing".

This document: "the six sins of greenwashing" can help you avoiding very usual pitfalls.<br /><br />
                    <a href="http://www.slideshare.net/StefaanVandist/the-six-sins-of-green-washing-ce">SlideShare Link</a>
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The Six Sins Of Green Washing Ce

From StefaanVandist, 5 months ago

More and more, companies want to go green by advertising their gre more

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Slideshow transcript

Slide 1:The six sins of GreenWashing

Slide 2: Green·wash (grēn'wŏsh', -wôsh') “verb: the act of misleading consumers regarding practices of a company or the environmental benefits of a product or service.”

Slide 3:Main principle “Green Marketing is not about making normal things seem green (greenwashing), it is about making green stuff seem normal”

Slide 4:What’s the risk? Communication people are no ecologists Communication people are trained to develop ideal pictures. The line between ‘telling the truth in the best way’ and ‘greenwashing’ is small…

Slide 5:Otherwise… Negative PR Audience is well educated, skeptical and empowered to access and distribute the truth

Slide 6:Even if we have the best intentions, when communicating green, there are six main pitfalls:

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