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The power of purpose

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The power of purpose shows how organizations can create value in a sustainable and future oriented way

The power of purpose shows how organizations can create value in a sustainable and future oriented way

Published in Environment , Business , Technology
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  • 1. THE POWER OF PURPOSE Taking a frontrunner position towards a new retail and quality experience The Future of Retail 24 april 2014
  • 2. FRANS BECKERS Algemeen Directeur EPEA BENELUX
  • 3. Stefaan Vandist ex-Duval Guillaume Expert Branding en storytelling Tom Duhoux ex-Van Gansewinkel Expert Business Development en Cradle-to-cradle Bart Jansen ex-Vito Expert Innovatie en duurzame productontwikkeling
  • 4. Rethinking the way we make things (Frans Beckers / EPEA) Who we are, what we do and why (EPEA / Studio Spark) Business models and retail experience (Tom Duhoux and Stefaan Vandist / Studio Spark) How to make it happen? The process (Frans Beckers and Tom Duhoux)
  • 5. FRANS BECKERS About rethinking the way we make things
  • 6. THEMA GEEL
  • 7. •  Toxic materials •  Health for all of us •  Resource scarcity WHY DOES IT MATTER?
  • 8. THEMA BLAUWPOOR INDOOR AIR QUALITY
  • 9. THEMA BLAUWINCREASING RESOURCE SCARCITY
  • 10. THEMA GEELIN NATURE, EVERYTHING IS A RESOURCE FOR SOMETHING ELSE
  • 11. WHY IS THE ROLE OF RETAIL SO IMPORTANT? •  ‘Chain director’ and ‘architect of choice’ for consumers •  Turn innovation into a positive experience •  Buy and take-back touch-point is key in circular systems •  Customer ambassador to producers •  Best market feeling
  • 12. THEMA BLAUWWHO ARE THE FRONTRUNNERS TODAY?
  • 13. THE FUTURE OF RETAIL What do the trendwatchers tell us?
  • 14. WATCHING THE TRENDWATCHERS….
  • 15. From internet to outhernet
  • 16. From multi-channel to omni-channel
  • 17. From usual to unusual
  • 18. From eco-special to eco-normal
  • 19. From ‘house of brands’ to ‘branded house’
  • 20. A good storyteller tells a good story, a great storyteller tells a story that allows you to find a glorious role in that story… (Watts Wacker, world renowned futurist)
  • 21. The Company The Product The Brand BELIEF     TRUST     EXPERIENCE  
  • 22. The Product   EXPERIENCE    
  • 23. The Company   TRUST    
  • 24. The Brand   BELIEF    
  • 25. Als mijn ervaring met het product bijdraagt tot mijn geloof in het merk en mijn vertrouwen in het bedrijf, dan zorgt dat voor een zeer versterkend en geïntegreerd samenspel.
  • 26. Ok, laten we nu eens teruggaan naar de producten waar we vandaag mee zijn begonnen…
  • 27. SILVER MATERIALS PASSPORT CRADLE TO CRADLE Product MORE INFO QUALITY STATEMENT CERTIFICATE Do you want to learn more about the story behind this bin? Scan this QR code, or go to www.epea.com/quality-statement Congratulations withyour purchase!Read on to see whatmakes me so special!
  • 28. BUSINESS VALUE SOCIETAL VALUE CUSTOMER VALUE fun
  • 29. 7 vuistregels om dit op een effectieve manier waar te maken
  • 30. #1 Wees positief. Bied perspectief
  • 31. #2 Maak het makkelijk
  • 32. #3 Zorg voor realistische beeldvorming
  • 33. #4 Engageren in plaats van evangeliseren
  • 34. #5 Wees ongewoon
  • 35. #6 Voed sociale status
  • 36. #7 Maak van je merk een sociaal platform
  • 37. Hoe beginnen we hier nu aan? Hoe leggen we het innovatiepotentieel bloot?
  • 38. AremixoftheOVAMSISToolkit andtheEPEARoadmap
  • 39. Het gaat over business development!
  • 40. X X X X X X X X X
  • 41. THE POWER OF PURPOSE thanks for your attention! @talkwithspark EPEA beckers@epea.com www.epea.nl Studio Spark stefaan.vandist@studiospark.eu tom.duhoux@studiospark.eu www.studiospark.eu