THE POWER OF PURPOSE
Taking a frontrunner position towards a new retail
and quality experience
The Future of Retail
24 apr...
FRANS
BECKERS
Algemeen Directeur
EPEA BENELUX
Stefaan Vandist
ex-Duval Guillaume
Expert Branding en storytelling

Tom Duhoux
ex-Van Gansewinkel
Expert Business Developm...
Rethinking the way we make things
(Frans Beckers / EPEA)
Who we are, what we do and why
(EPEA / Studio Spark)
Business mod...
FRANS
BECKERS
About rethinking the
way we make things
THEMA GEEL
•  Toxic materials
•  Health for all of us
•  Resource scarcity
WHY DOES IT MATTER?
THEMA BLAUWPOOR INDOOR AIR QUALITY
THEMA BLAUWINCREASING RESOURCE SCARCITY
THEMA GEELIN NATURE, EVERYTHING IS A
RESOURCE FOR SOMETHING ELSE
WHY IS THE ROLE OF RETAIL
SO IMPORTANT?
•  ‘Chain director’ and ‘architect of choice’ for consumers
•  Turn innovation int...
THEMA BLAUWWHO ARE THE FRONTRUNNERS
TODAY?
THE FUTURE OF
RETAIL
What do the trendwatchers tell us?
WATCHING THE TRENDWATCHERS….
From internet to outhernet
From multi-channel 
to 
omni-channel
From usual to unusual
From eco-special to eco-normal
From ‘house of brands’ 
to ‘branded house’
A good storyteller
tells a good story, a
great storyteller tells
a story that allows
you to find a glorious
role in that st...
The Company The Product
The Brand
BELIEF	
  
	
  
TRUST	
   	
  
EXPERIENCE	
  
The Product
	
  
EXPERIENCE	
  
	
  
The Company
	
  
TRUST	
  
	
  
The Brand
	
  
BELIEF	
  
	
  
Als mijn ervaring met het product
bijdraagt tot mijn geloof in het merk
en mijn vertrouwen in het bedrijf,
dan zorgt dat v...
Ok, laten we nu eens teruggaan
naar de producten waar we
vandaag mee zijn begonnen…
SILVER
MATERIALS PASSPORT
CRADLE TO CRADLE
Product
MORE INFO
QUALITY STATEMENT
CERTIFICATE
Do you want to learn more about...
BUSINESS VALUE
SOCIETAL VALUE
CUSTOMER
VALUE
fun
7 vuistregels om dit op een
effectieve manier waar te maken
#1
Wees positief.
Bied perspectief
#2
Maak het makkelijk
#3
Zorg voor realistische
beeldvorming
#4
Engageren in plaats
van evangeliseren
#5
Wees ongewoon
#6
Voed sociale status
#7
Maak van je merk een sociaal
platform
Hoe beginnen we hier nu aan?
Hoe leggen we het
innovatiepotentieel bloot?
AremixoftheOVAMSISToolkit
andtheEPEARoadmap
Het gaat over
business development!
X
X
X
 X
X
X
X
X
X
THE POWER OF PURPOSE
thanks for your attention!
@talkwithspark
EPEA
beckers@epea.com
www.epea.nl

Studio Spark
stefaan.van...
The power of purpose
The power of purpose
The power of purpose
The power of purpose
The power of purpose
The power of purpose
The power of purpose
The power of purpose
The power of purpose
The power of purpose
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The power of purpose

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The power of purpose shows how organizations can create value in a sustainable and future oriented way

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The power of purpose

  1. 1. THE POWER OF PURPOSE Taking a frontrunner position towards a new retail and quality experience The Future of Retail 24 april 2014
  2. 2. FRANS BECKERS Algemeen Directeur EPEA BENELUX
  3. 3. Stefaan Vandist ex-Duval Guillaume Expert Branding en storytelling Tom Duhoux ex-Van Gansewinkel Expert Business Development en Cradle-to-cradle Bart Jansen ex-Vito Expert Innovatie en duurzame productontwikkeling
  4. 4. Rethinking the way we make things (Frans Beckers / EPEA) Who we are, what we do and why (EPEA / Studio Spark) Business models and retail experience (Tom Duhoux and Stefaan Vandist / Studio Spark) How to make it happen? The process (Frans Beckers and Tom Duhoux)
  5. 5. FRANS BECKERS About rethinking the way we make things
  6. 6. THEMA GEEL
  7. 7. •  Toxic materials •  Health for all of us •  Resource scarcity WHY DOES IT MATTER?
  8. 8. THEMA BLAUWPOOR INDOOR AIR QUALITY
  9. 9. THEMA BLAUWINCREASING RESOURCE SCARCITY
  10. 10. THEMA GEELIN NATURE, EVERYTHING IS A RESOURCE FOR SOMETHING ELSE
  11. 11. WHY IS THE ROLE OF RETAIL SO IMPORTANT? •  ‘Chain director’ and ‘architect of choice’ for consumers •  Turn innovation into a positive experience •  Buy and take-back touch-point is key in circular systems •  Customer ambassador to producers •  Best market feeling
  12. 12. THEMA BLAUWWHO ARE THE FRONTRUNNERS TODAY?
  13. 13. THE FUTURE OF RETAIL What do the trendwatchers tell us?
  14. 14. WATCHING THE TRENDWATCHERS….
  15. 15. From internet to outhernet
  16. 16. From multi-channel to omni-channel
  17. 17. From usual to unusual
  18. 18. From eco-special to eco-normal
  19. 19. From ‘house of brands’ to ‘branded house’
  20. 20. A good storyteller tells a good story, a great storyteller tells a story that allows you to find a glorious role in that story… (Watts Wacker, world renowned futurist)
  21. 21. The Company The Product The Brand BELIEF     TRUST     EXPERIENCE  
  22. 22. The Product   EXPERIENCE    
  23. 23. The Company   TRUST    
  24. 24. The Brand   BELIEF    
  25. 25. Als mijn ervaring met het product bijdraagt tot mijn geloof in het merk en mijn vertrouwen in het bedrijf, dan zorgt dat voor een zeer versterkend en geïntegreerd samenspel.
  26. 26. Ok, laten we nu eens teruggaan naar de producten waar we vandaag mee zijn begonnen…
  27. 27. SILVER MATERIALS PASSPORT CRADLE TO CRADLE Product MORE INFO QUALITY STATEMENT CERTIFICATE Do you want to learn more about the story behind this bin? Scan this QR code, or go to www.epea.com/quality-statement Congratulations withyour purchase!Read on to see whatmakes me so special!
  28. 28. BUSINESS VALUE SOCIETAL VALUE CUSTOMER VALUE fun
  29. 29. 7 vuistregels om dit op een effectieve manier waar te maken
  30. 30. #1 Wees positief. Bied perspectief
  31. 31. #2 Maak het makkelijk
  32. 32. #3 Zorg voor realistische beeldvorming
  33. 33. #4 Engageren in plaats van evangeliseren
  34. 34. #5 Wees ongewoon
  35. 35. #6 Voed sociale status
  36. 36. #7 Maak van je merk een sociaal platform
  37. 37. Hoe beginnen we hier nu aan? Hoe leggen we het innovatiepotentieel bloot?
  38. 38. AremixoftheOVAMSISToolkit andtheEPEARoadmap
  39. 39. Het gaat over business development!
  40. 40. X X X X X X X X X
  41. 41. THE POWER OF PURPOSE thanks for your attention! @talkwithspark EPEA beckers@epea.com www.epea.nl Studio Spark stefaan.vandist@studiospark.eu tom.duhoux@studiospark.eu www.studiospark.eu
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