The creative
sustainable
opportunity
Sustainability is innovation
Market is accelerator for change
Complying
Policing
Deny
Activism
Business
Green
www.trinity‐planning.be

These are old NY subway vessels
jump starting new coral reefs

Wormpoop is the caviar of garden
fertilisers, a current big box success in
the US, inspired by waste streams and
made out of 100% garbage

The land of The land of
efficiency effectiveness
Tap into the right side of the brain.
Shift from “doing the thing right”, to let’s find
“right things to do”,

Logic Feeling
Detail Big picture
Facts Imagination
Success Harmony
Present and past Present an future
Knowing Belief

Good news for creatives, entrepreneurs,
thinkers, do’ers, developers, troublemakers,
designers and storrytellers:
This is the beginning of a
new big creative challenge

Sustainability is all very
nice, but I’m trying to
run a business here
(your boss)

Profit
t
Plane
e
Peopl
How to build sustainable success?
How to build profit in harmony with
people and planet?
How to make it accelerating synergies?

e | Re-feed
k | Reduc
d | Rethin
t | Rebuil t | React
eflec
R | Respec
| Recycle
Re-use
energy =
= Reduce
ce waste
Redu
g CO2 =
= Reducin ----------
-------------
------------
-------
ing costs
Reduc
#1
First increase profitability
Remake processes with the help of R’s

#2
Close the loops;
Waste is uneconomical, it is
a resource out of place

#3
Ask yourself:
how would nature solve this?

#4
Challenge consumer conventions

#5
Create cultural innovation

#6
Provide bodies of
knowledge and
opinion

#7
Don’t be green, be good!

#8
Provide a flattering story

#9
Connect your brand promise
with a big societal
challenge

#10
Make it easy
Make it part of life and routines

#11
Make it fun

Thanks for your a7en8on!
www.trinity‐planning.be