The creative
                     sustainable
                     opportunity

                                       Sus...
These are old NY subway vessels
jump starting new coral reefs
Wormpoop is the caviar of garden
fertilisers, a current big box success in
the US, inspired by waste streams and
made out ...
The land of                                  The land of
efficiency                                 effectiveness




    ...
Logic                       Feeling


Detail                   Big picture


Facts                   Imagination


Success...
Good news for creatives, entrepreneurs,
thinkers, do’ers, developers, troublemakers,
designers and storrytellers:
This is ...
Sustainability is all very
 nice, but I’m trying to
 run a business here
 (your boss)

Profit




                                          t
                                     Plane
                        ...
e | Re-feed
                                 k | Reduc
                    d | Rethin
        t | Rebuil                t ...
#2
Close the loops;
Waste is uneconomical, it is
a resource out of place
#3
Ask yourself:
how would nature solve this?
#4
Challenge consumer conventions
#5
Create cultural innovation
#6
Provide bodies of
knowledge and
opinion
#7
Don’t be green, be good!
#8
Provide a flattering story
#9
Connect your brand promise
with a big societal
challenge
#10
Make it easy
Make it part of life and routines
#11
Make it fun
Thanks
for
your
a7en8on!



www.trinity‐planning.be

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The Creative Sustainable Opportunity

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This presentation shows entrepreneurs and creatives how to benefit the creative sustainable opportunity. Powered with some inspiring examples, sustainability is demonstrated as an opportunity for disruptive innovation, differentiation and positive growth.

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The Creative Sustainable Opportunity

  1. 1. The creative sustainable opportunity Sustainability is innovation Market is accelerator for change Complying Policing Deny Activism Business Green www.trinity‐planning.be

  2. 2. These are old NY subway vessels jump starting new coral reefs
  3. 3. Wormpoop is the caviar of garden fertilisers, a current big box success in the US, inspired by waste streams and made out of 100% garbage
  4. 4. The land of The land of efficiency effectiveness Tap into the right side of the brain. Shift from “doing the thing right”, to let’s find “right things to do”,
  5. 5. Logic Feeling Detail Big picture Facts Imagination Success Harmony Present and past Present an future Knowing Belief
  6. 6. Good news for creatives, entrepreneurs, thinkers, do’ers, developers, troublemakers, designers and storrytellers: This is the beginning of a new big creative challenge
  7. 7. Sustainability is all very nice, but I’m trying to run a business here (your boss)

  8. 8. Profit t Plane e Peopl How to build sustainable success? How to build profit in harmony with people and planet? How to make it accelerating synergies?
  9. 9. e | Re-feed k | Reduc d | Rethin t | Rebuil t | React eflec R | Respec | Recycle Re-use energy = = Reduce ce waste Redu g CO2 = = Reducin ---------- ------------- ------------ ------- ing costs Reduc #1 First increase profitability Remake processes with the help of R’s
  10. 10. #2 Close the loops; Waste is uneconomical, it is a resource out of place
  11. 11. #3 Ask yourself: how would nature solve this?
  12. 12. #4 Challenge consumer conventions
  13. 13. #5 Create cultural innovation
  14. 14. #6 Provide bodies of knowledge and opinion
  15. 15. #7 Don’t be green, be good!
  16. 16. #8 Provide a flattering story
  17. 17. #9 Connect your brand promise with a big societal challenge
  18. 18. #10 Make it easy Make it part of life and routines
  19. 19. #11 Make it fun
  20. 20. Thanks
for
your
a7en8on!
 www.trinity‐planning.be


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