The Creative Sustainable Opportunity

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Sustainability is a creative opportunity. In this presentation we'll motivate you to go and look for the sustainable creative opportunity in your business, illustrated with some inspiring examples

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  • The Creative Sustainable Opportunity

    1. 1. www. trinity-planning .be The creative sustainable opportunity Green Business Activism Deny Policing Complying Market is accelerator for change Sustainability is innovation
    2. 2. These are old NY subway vessels jump starting new coral reefs
    3. 3. Wormpoop is the caviar of garden fertilisers, a current big box success in the US, inspired by waste streams and made out of 100% garbage
    4. 4. The land of efficiency The land of effectiveness Tap into the right side of the brain. Shift from “doing the thing right”, to let’s find “right things to do”,
    5. 5. Logic Detail Facts Success Present and past Knowing Feeling Big picture Imagination Harmony Present an future Belief
    6. 6. Good news for creatives, entrepreneurs, thinkers, do’ers, developers, t roublemakers, designers and storrytellers: This is the beginning of a new big creative challenge
    7. 7. <ul><li>Sustainability is all very nice, but I ’m trying to run a business here (your boss) </li></ul>
    8. 8. How to build sustainable success? How to build profit in harmony with people and planet ? How to make it accelerating synergies? Profit People Planet
    9. 9. #1 First increase profitability R emake processes with the help of R ’s R eflect | R ebuild | R ethink | R educe | R e-feed R e-use | R ecycle | R espect | R eact Reduce waste = Reduce energy = = Reducing CO2 = ------------------------------------------ Reducing costs
    10. 10. #2 Close the loops; Waste is uneconomical, it is a resource out of place
    11. 11. #3 Ask yourself: how would nature solve this?
    12. 12. #4 Challenge consumer conventions
    13. 13. #5 Create cultural innovation
    14. 14. #6 Provide bodies of knowledge and opinion
    15. 15. #7 D on’t be green, be good!
    16. 16. #8 Provide a flattering story
    17. 17. #9 Connect your brand promise with a big societal challenge
    18. 18. #10 Make it easy Make it part of life and routines
    19. 19. #11 Make it fun
    20. 20. Thanks for your attention! www. trinity-planning .be

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