www. trinity-planning .be The creative sustainable opportunity Green Business Activism Deny Policing Complying Market is accelerator for change Sustainability is innovation

These are old NY subway vessels jump starting new coral reefs

Wormpoop is the caviar of garden fertilisers, a current big box success in the US, inspired by waste streams and made out of 100% garbage

The land of efficiency The land of effectiveness Tap into the right side of the brain. Shift from “doing the thing right”, to let’s find “right things to do”,

Logic Detail Facts Success Present and past Knowing Feeling Big picture Imagination Harmony Present an future Belief

Good news for creatives, entrepreneurs, thinkers, do’ers, developers, t roublemakers, designers and storrytellers: This is the beginning of a new big creative challenge

Sustainability is all very nice, but I ’m trying to run a business here (your boss)

Sustainability is all very nice, but I ’m trying to run a business here (your boss)

How to build sustainable success? How to build profit in harmony with people and planet ? How to make it accelerating synergies? Profit People Planet

#1 First increase profitability R emake processes with the help of R ’s R eflect | R ebuild | R ethink | R educe | R e-feed R e-use | R ecycle | R espect | R eact Reduce waste = Reduce energy = = Reducing CO2 = ------------------------------------------ Reducing costs

#2 Close the loops; Waste is uneconomical, it is a resource out of place

#3 Ask yourself: how would nature solve this?

#4 Challenge consumer conventions

#5 Create cultural innovation

#6 Provide bodies of knowledge and opinion

#7 D on’t be green, be good!

#8 Provide a flattering story

#9 Connect your brand promise with a big societal challenge

#10 Make it easy Make it part of life and routines

#11 Make it fun

Thanks for your attention! www. trinity-planning .be