What can I do as amarketeer to contributeto sustainability?!?%**10 different angle points for the fashion industry        ...
Sustainability wants Marketing wants   To go mainstream           To restore credibility   To educate the people      New ...
These days, marketeers have the historicopportunity to answer concerns of citizenswith products and services for consumers...
Image is reality   Reality is image
#1ALWAYS FIND A SWEETSPOT#2CONNECT WITH INCUBATORS#3BE INSPIRED BY BIG IDEALS#4RETHINK YOUR RELATION WITHNATURE#5CLOSE YOU...
#1ALWAYS FIND A SWEETSPOT#2CONNECT WITH INCUBATORS#3BE INSPIRED BY BIG IDEALS#4RETHINK YOUR RELATION WITHNATURE#5CLOSE YOU...
#1ALWAYS FIND A SWEETSPOT#2CONNECT WITH INCUBATORS#3BE INSPIRED BY BIG IDEALS#4RETHINK YOUR RELATION WITHNATURE#5CLOSE YOU...
#1ALWAYS FIND A SWEETSPOT#2CONNECT WITH INCUBATORS#3BE INSPIRED BY BIG IDEALS#4RETHINK YOUR RELATION WITHNATURE#5CLOSE YOU...
#1                                 ALWAYS FIND A SWEETSPOT                                 #2                             ...
#1ALWAYS FIND A SWEETSPOT#2CONNECT WITH INCUBATORS#3BE INSPIRED BY BIG IDEALS#4RETHINK YOUR RELATION WITHNATURE#5CLOSE YOU...
#1ALWAYS FIND THE SWEETSPOT#2CONNECT WITH INCUBATORS#3BE INSPIRED BY BIG IDEALS#4RETHINK YOUR RELATION WITHNATURE#5CLOSE Y...
Businessas unusual    +Incubation  group    +Bigger ideal
#1ALWAYS FIND THE SWEETSPOT#2CONNECT WITH INCUBATORS#3BE INSPIRED BY BIG IDEALS#4RETHINK YOUR RELATION WITHNATURE#5CLOSE Y...
#1ALWAYS FIND THE SWEETSPOT#2CONNECT WITH INCUBATORS#3BE INSPIRED BY BIGIDEALS#4RETHINK YOUR RELATION WITHNATURE#5CLOSE YO...
#1ALWAYS FIND THE SWEETSPOT#2CONNECT WITH INCUBATORS#3BE INSPIRED BY BIGIDEALS#4RETHINK YOUR RELATION WITHNATURE#5CLOSE YO...
#1ALWAYS FIND THE SWEETSPOT#2CONNECT WITH INCUBATORS#3BE INSPIRED BY BIGIDEALS#4RETHINK YOUR RELATION WITHNATURE#5CLOSE YO...
#1ALWAYS FIND THE SWEETSPOT#2CONNECT WITH INCUBATORS#3BE INSPIRED BY BIGIDEALS#4RETHINK YOUR RELATION WITHNATURE#5CLOSE YO...
#1ALWAYS FIND THE SWEETSPOT#2CONNECT WITH INCUBATORS#3BE INSPIRED BY BIG IDEALS#4RETHINK YOUR RELATIONWITH NATURE#5CLOSE Y...
#1ALWAYS FIND THE SWEETSPOT#2CONNECT WITH INCUBATORS#3BE INSPIRED BY BIG IDEALS#4RETHINK YOUR RELATIONWITH NATURE#5CLOSE Y...
#1ALWAYS FIND THE SWEETSPOT#2CONNECT WITH INCUBATORS#3BE INSPIRED BY BIG IDEALS#4RETHINK YOUR RELATIONWITH NATURE#5CLOSE Y...
#1ALWAYS FIND THE SWEETSPOT#2CONNECT WITH INCUBATORS#3BE INSPIRED BY BIG IDEALS#4RETHINK YOUR RELATION WITHNATURE#5CLOSE Y...
#1ALWAYS FIND THE SWEETSPOT#2CONNECT WITH INCUBATORS#3BE INSPIRED BY BIG IDEALS#4RETHINK YOUR RELATION WITHNATURE#5CLOSE Y...
I really want to make a difference with my  buying behaviour, but I don’t know how                (The consumer)
#1ALWAYS FIND THE SWEETSPOT#2CONNECT WITH INCUBATORS#3BE INSPIRED BY BIG IDEALS#4RETHINK YOUR RELATION WITHNATURE#5CLOSE Y...
It is not about making sustainable products   special, it is about making them normal           (John Grant, Green Marktin...
Sustainability is not only about ‘doing less  bad’, it should be about ‘doing good’  (Michael Braungart, Cradle-to-cradle,...
#1ALWAYS FIND THE SWEETSPOT#2CONNECT WITH INCUBATORS#3BE INSPIRED BY BIG IDEALS#4RETHINK YOUR RELATION WITHNATURE#5CLOSE Y...
#1ALWAYS FIND THE SWEETSPOT#2CONNECT WITH INCUBATORS#3BE INSPIRED BY BIG IDEALS#4RETHINK YOUR RELATION WITHNATURE#5CLOSE Y...
#1ALWAYS FIND THE SWEETSPOT#2CONNECT WITH INCUBATORS#3BE INSPIRED BY BIG IDEALS#4RETHINK YOUR RELATION WITHNATURE#5CLOSE Y...
#1ALWAYS FIND THE SWEETSPOT#2CONNECT WITH INCUBATORS#3BE INSPIRED BY BIG IDEALS#4RETHINK YOUR RELATION WITHNATURE#5CLOSE Y...
#1ALWAYS FIND THE SWEETSPOT#2CONNECT WITH INCUBATORS#3BE INSPIRED BY BIG IDEALS#4RETHINK YOUR RELATION WITHNATURE#5CLOSE Y...
#1ALWAYS FIND THE SWEETSPOT#2CONNECT WITH INCUBATORS#3BE INSPIRED BY BIG IDEALS#4RETHINK YOUR RELATION WITHNATURE#5CLOSE Y...
Can we just make fashion moresustainable? Or can we also make society    more sustainable trough fashion?
#1ALWAYS FIND THE SWEETSPOT#2CONNECT WITH INCUBATORS#3BE INSPIRED BY BIG IDEALS#4RETHINK YOUR RELATION WITHNATURE#5CLOSE Y...
Business model design enable newproducts and technologies and help solve    entirely new customer problems        (Alex Os...
#1ALWAYS FIND THE SWEETSPOT#2CONNECT WITH INCUBATORS#3BE INSPIRED BY BIG IDEALS#4RETHINK YOUR RELATION WITHNATURE#5CLOSE Y...
#1ALWAYS FIND THE SWEETSPOT#2CONNECT WITH INCUBATORS#3BE INSPIRED BY BIG IDEALS#4RETHINK YOUR RELATION WITHNATURE#5CLOSE Y...
Always remind that a sustainable future makes  only sense if it’s attractive enough to live in               (Carlo Petrin...
Follow us    @talkwithSparkTHANKS FOR YOURATTENTION     Stefaan Vandist     Stefaan.vandist@studiospark.eu     www.studios...
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Sustainable fashion

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Sustainable fashion

  1. 1. What can I do as amarketeer to contributeto sustainability?!?%**10 different angle points for the fashion industry Stefaan Vandist CBMD, Wednesday 29th of June, 2011
  2. 2. Sustainability wants Marketing wants   To go mainstream   To restore credibility   To educate the people   New emotional territory
  3. 3. These days, marketeers have the historicopportunity to answer concerns of citizenswith products and services for consumers (Philip Kotler, Marketing 3.0)
  4. 4. Image is reality Reality is image
  5. 5. #1ALWAYS FIND A SWEETSPOT#2CONNECT WITH INCUBATORS#3BE INSPIRED BY BIG IDEALS#4RETHINK YOUR RELATION WITHNATURE#5CLOSE YOUR MATERIAL LOOPS#6TEACH WITHOUT PREACH#7MAKE EVERYONE LOOK GOOD#8ENTER THE ERA OF RADICALTRANSPARENCY#9ENABLE SUSTAINABLE BEHAVIOR#10REDIRECT THE VALUE CHAIN
  6. 6. #1ALWAYS FIND A SWEETSPOT#2CONNECT WITH INCUBATORS#3BE INSPIRED BY BIG IDEALS#4RETHINK YOUR RELATION WITHNATURE#5CLOSE YOUR MATERIAL LOOPS#6TEACH WITHOUT PREACH#7MAKE EVERYONE LOOK GOOD#8ENTER THE ERA OF RADICALTRANSPARENCY#9ENABLE SUSTAINABLE BEHAVIOR#10REDIRECT THE VALUE CHAIN
  7. 7. #1ALWAYS FIND A SWEETSPOT#2CONNECT WITH INCUBATORS#3BE INSPIRED BY BIG IDEALS#4RETHINK YOUR RELATION WITHNATURE#5CLOSE YOUR MATERIAL LOOPS#6TEACH WITHOUT PREACH#7MAKE EVERYONE LOOK GOOD#8ENTER THE ERA OF RADICALTRANSPARENCY#9ENABLE SUSTAINABLE BEHAVIOR#10REDIRECT THE VALUE CHAIN
  8. 8. #1ALWAYS FIND A SWEETSPOT#2CONNECT WITH INCUBATORS#3BE INSPIRED BY BIG IDEALS#4RETHINK YOUR RELATION WITHNATURE#5CLOSE YOUR MATERIAL LOOPS#6TEACH WITHOUT PREACH#7MAKE EVERYONE LOOK GOOD#8ENTER THE ERA OF RADICALTRANSPARENCY#9ENABLE SUSTAINABLE BEHAVIOR#10REDIRECT THE VALUE CHAIN
  9. 9. #1 ALWAYS FIND A SWEETSPOT #2 CONNECT WITH INCUBATORS #3 BE INSPIRED BY BIG IDEALS #4 RETHINK YOUR RELATION WITH NATURE #5 CLOSE YOUR MATERIAL LOOPS #6 TEACH WITHOUT PREACH #7 MAKE EVERYONE LOOK GOOD #8 ENTER THE ERA OF RADICAL TRANSPARENCY #9 ENABLE SUSTAINABLE BEHAVIOR #10 REDIRECT THE VALUE CHAINGezondheid en smaakdiversiteit
  10. 10. #1ALWAYS FIND A SWEETSPOT#2CONNECT WITH INCUBATORS#3BE INSPIRED BY BIG IDEALS#4RETHINK YOUR RELATION WITHNATURE#5CLOSE YOUR MATERIAL LOOPS#6TEACH WITHOUT PREACH#7MAKE EVERYONE LOOK GOOD#8ENTER THE ERA OF RADICALTRANSPARENCY#9ENABLE SUSTAINABLE BEHAVIOR#10REDIRECT THE VALUE CHAIN
  11. 11. #1ALWAYS FIND THE SWEETSPOT#2CONNECT WITH INCUBATORS#3BE INSPIRED BY BIG IDEALS#4RETHINK YOUR RELATION WITHNATURE#5CLOSE YOUR MATERIAL LOOPS#6TEACH WITHOUT PREACH#7MAKE EVERYONE LOOK GOOD#8ENTER THE ERA OF RADICALTRANSPARENCY#9ENABLE SUSTAINABLE BEHAVIOR#10REDIRECT THE VALUE CHAIN
  12. 12. Businessas unusual +Incubation group +Bigger ideal
  13. 13. #1ALWAYS FIND THE SWEETSPOT#2CONNECT WITH INCUBATORS#3BE INSPIRED BY BIG IDEALS#4RETHINK YOUR RELATION WITHNATURE#5CLOSE YOUR MATERIAL LOOPS#6TEACH WITHOUT PREACH#7MAKE EVERYONE LOOK GOOD#8ENTER THE ERA OF RADICALTRANSPARENCY#9ENABLE SUSTAINABLE BEHAVIOR#10REDIRECT THE VALUE CHAIN
  14. 14. #1ALWAYS FIND THE SWEETSPOT#2CONNECT WITH INCUBATORS#3BE INSPIRED BY BIGIDEALS#4RETHINK YOUR RELATION WITHNATURE#5CLOSE YOUR MATERIAL LOOPS#6TEACH WITHOUT PREACH#7MAKE EVERYONE LOOK GOOD#8ENTER THE ERA OF RADICALTRANSPARENCY#9ENABLE SUSTAINABLE BEHAVIOR#10REDIRECT THE VALUE CHAIN
  15. 15. #1ALWAYS FIND THE SWEETSPOT#2CONNECT WITH INCUBATORS#3BE INSPIRED BY BIGIDEALS#4RETHINK YOUR RELATION WITHNATURE#5CLOSE YOUR MATERIAL LOOPS#6TEACH WITHOUT PREACH#7MAKE EVERYONE LOOK GOOD#8ENTER THE ERA OF RADICALTRANSPARENCY#9ENABLE SUSTAINABLE BEHAVIOR#10REDIRECT THE VALUE CHAIN
  16. 16. #1ALWAYS FIND THE SWEETSPOT#2CONNECT WITH INCUBATORS#3BE INSPIRED BY BIGIDEALS#4RETHINK YOUR RELATION WITHNATURE#5CLOSE YOUR MATERIAL LOOPS#6TEACH WITHOUT PREACH#7MAKE EVERYONE LOOK GOOD#8ENTER THE ERA OF RADICALTRANSPARENCY#9ENABLE SUSTAINABLE BEHAVIOR#10REDIRECT THE VALUE CHAIN
  17. 17. #1ALWAYS FIND THE SWEETSPOT#2CONNECT WITH INCUBATORS#3BE INSPIRED BY BIGIDEALS#4RETHINK YOUR RELATION WITHNATURE#5CLOSE YOUR MATERIAL LOOPS#6TEACH WITHOUT PREACH#7MAKE EVERYONE LOOK GOOD#8ENTER THE ERA OF RADICALTRANSPARENCY#9ENABLE SUSTAINABLE BEHAVIOR#10REDIRECT THE VALUE CHAIN
  18. 18. #1ALWAYS FIND THE SWEETSPOT#2CONNECT WITH INCUBATORS#3BE INSPIRED BY BIG IDEALS#4RETHINK YOUR RELATIONWITH NATURE#5CLOSE YOUR MATERIAL LOOPS#6TEACH WITHOUT PREACH#7MAKE EVERYONE LOOK GOOD#8ENTER THE ERA OF RADICALTRANSPARENCY#9ENABLE SUSTAINABLE BEHAVIOR#10REDIRECT THE VALUE CHAIN
  19. 19. #1ALWAYS FIND THE SWEETSPOT#2CONNECT WITH INCUBATORS#3BE INSPIRED BY BIG IDEALS#4RETHINK YOUR RELATIONWITH NATURE#5CLOSE YOUR MATERIAL LOOPS#6TEACH WITHOUT PREACH#7MAKE EVERYONE LOOK GOOD#8ENTER THE ERA OF RADICALTRANSPARENCY#9ENABLE SUSTAINABLE BEHAVIOR#10REDIRECT THE VALUE CHAIN
  20. 20. #1ALWAYS FIND THE SWEETSPOT#2CONNECT WITH INCUBATORS#3BE INSPIRED BY BIG IDEALS#4RETHINK YOUR RELATIONWITH NATURE#5CLOSE YOUR MATERIAL LOOPS#6TEACH WITHOUT PREACH#7MAKE EVERYONE LOOK GOOD#8ENTER THE ERA OF RADICALTRANSPARENCY#9ENABLE SUSTAINABLE BEHAVIOR#10REDIRECT THE VALUE CHAIN
  21. 21. #1ALWAYS FIND THE SWEETSPOT#2CONNECT WITH INCUBATORS#3BE INSPIRED BY BIG IDEALS#4RETHINK YOUR RELATION WITHNATURE#5CLOSE YOUR MATERIALLOOPS#6TEACH WITHOUT PREACH#7MAKE EVERYONE LOOK GOOD#8ENTER THE ERA OF RADICALTRANSPARENCY#9ENABLE SUSTAINABLE BEHAVIOR#10REDIRECT THE VALUE CHAIN
  22. 22. #1ALWAYS FIND THE SWEETSPOT#2CONNECT WITH INCUBATORS#3BE INSPIRED BY BIG IDEALS#4RETHINK YOUR RELATION WITHNATURE#5CLOSE YOUR MATERIALLOOPS#6TEACH WITHOUT PREACH#7MAKE EVERYONE LOOK GOOD#8ENTER THE ERA OF RADICALTRANSPARENCY#9ENABLE SUSTAINABLE BEHAVIOR#10REDIRECT THE VALUE CHAIN
  23. 23. I really want to make a difference with my buying behaviour, but I don’t know how (The consumer)
  24. 24. #1ALWAYS FIND THE SWEETSPOT#2CONNECT WITH INCUBATORS#3BE INSPIRED BY BIG IDEALS#4RETHINK YOUR RELATION WITHNATURE#5CLOSE YOUR MATERIAL LOOPS#6TEACH WITHOUT PREACH#7MAKE EVERYONE LOOK GOOD#8ENTER THE ERA OF RADICALTRANSPARENCY#9ENABLE SUSTAINABLE BEHAVIOR#10REDIRECT THE VALUE CHAIN
  25. 25. It is not about making sustainable products special, it is about making them normal (John Grant, Green Markting Manifesto)
  26. 26. Sustainability is not only about ‘doing less bad’, it should be about ‘doing good’ (Michael Braungart, Cradle-to-cradle, remaking the way we make things)
  27. 27. #1ALWAYS FIND THE SWEETSPOT#2CONNECT WITH INCUBATORS#3BE INSPIRED BY BIG IDEALS#4RETHINK YOUR RELATION WITHNATURE#5CLOSE YOUR MATERIAL LOOPS#6TEACH WITHOUT PREACH#7MAKE EVERYONE LOOKGOOD#8ENTER THE ERA OF RADICALTRANSPARENCY#9ENABLE SUSTAINABLE BEHAVIOR#10REDIRECT THE VALUE CHAIN
  28. 28. #1ALWAYS FIND THE SWEETSPOT#2CONNECT WITH INCUBATORS#3BE INSPIRED BY BIG IDEALS#4RETHINK YOUR RELATION WITHNATURE#5CLOSE YOUR MATERIAL LOOPS#6TEACH WITHOUT PREACH#7MAKE EVERYONE LOOKGOOD#8ENTER THE ERA OF RADICALTRANSPARENCY#9ENABLE SUSTAINABLE BEHAVIOR#10REDIRECT THE VALUE CHAIN
  29. 29. #1ALWAYS FIND THE SWEETSPOT#2CONNECT WITH INCUBATORS#3BE INSPIRED BY BIG IDEALS#4RETHINK YOUR RELATION WITHNATURE#5CLOSE YOUR MATERIAL LOOPS#6TEACH WITHOUT PREACH#7MAKE EVERYONE LOOK GOOD#8ENTER THE ERA OF RADICALTRANSPARENCY#9ENABLE SUSTAINABLE BEHAVIOR#10REDIRECT THE VALUE CHAIN
  30. 30. #1ALWAYS FIND THE SWEETSPOT#2CONNECT WITH INCUBATORS#3BE INSPIRED BY BIG IDEALS#4RETHINK YOUR RELATION WITHNATURE#5CLOSE YOUR MATERIAL LOOPS#6TEACH WITHOUT PREACH#7MAKE EVERYONE LOOK GOOD#8ENTER THE ERA OF RADICALTRANSPARENCY#9ENABLE SUSTAINABLE BEHAVIOR#10REDIRECT THE VALUE CHAIN
  31. 31. #1ALWAYS FIND THE SWEETSPOT#2CONNECT WITH INCUBATORS#3BE INSPIRED BY BIG IDEALS#4RETHINK YOUR RELATION WITHNATURE#5CLOSE YOUR MATERIAL LOOPS#6TEACH WITHOUT PREACH#7MAKE EVERYONE LOOK GOOD#8ENTER THE ERA OF RADICALTRANSPARENCY#9ENABLE SUSTAINABLE BEHAVIOR#10REDIRECT THE VALUE CHAIN
  32. 32. #1ALWAYS FIND THE SWEETSPOT#2CONNECT WITH INCUBATORS#3BE INSPIRED BY BIG IDEALS#4RETHINK YOUR RELATION WITHNATURE#5CLOSE YOUR MATERIAL LOOPS#6TEACH WITHOUT PREACH#7MAKE EVERYONE LOOK GOOD#8ENTER THE ERA OF RADICALTRANSPARENCY#9ENABLE SUSTAINABLE BEHAVIOR#10REDIRECT THE VALUE CHAIN
  33. 33. Can we just make fashion moresustainable? Or can we also make society more sustainable trough fashion?
  34. 34. #1ALWAYS FIND THE SWEETSPOT#2CONNECT WITH INCUBATORS#3BE INSPIRED BY BIG IDEALS#4RETHINK YOUR RELATION WITHNATURE#5CLOSE YOUR MATERIAL LOOPS#6TEACH WITHOUT PREACH#7MAKE EVERYONE LOOK GOOD#8ENTER THE ERA OF RADICALTRANSPARENCY#9ENABLE SUSTAINABLEBEHAVIOR#10REDIRECT THE VALUE CHAIN
  35. 35. Business model design enable newproducts and technologies and help solve entirely new customer problems (Alex Ostenwalder, Business Model Generation)
  36. 36. #1ALWAYS FIND THE SWEETSPOT#2CONNECT WITH INCUBATORS#3BE INSPIRED BY BIG IDEALS#4RETHINK YOUR RELATION WITHNATURE#5CLOSE YOUR MATERIAL LOOPS#6TEACH WITHOUT PREACH#7MAKE EVERYONE LOOK GOOD#8ENTER THE ERA OF RADICALTRANSPARENCY#9ENABLE SUSTAINABLE BEHAVIOR#10REDIRECT THE VALUE CHAIN
  37. 37. #1ALWAYS FIND THE SWEETSPOT#2CONNECT WITH INCUBATORS#3BE INSPIRED BY BIG IDEALS#4RETHINK YOUR RELATION WITHNATURE#5CLOSE YOUR MATERIAL LOOPS#6TEACH WITHOUT PREACH#7MAKE EVERYONE LOOK GOOD#8ENTER THE ERA OF RADICALTRANSPARENCY#9ENABLE SUSTAINABLE BEHAVIOR#10REDIRECT THE VALUE CHAIN
  38. 38. Always remind that a sustainable future makes only sense if it’s attractive enough to live in (Carlo Petrini, Slowfood foundation)
  39. 39. Follow us @talkwithSparkTHANKS FOR YOURATTENTION Stefaan Vandist Stefaan.vandist@studiospark.eu www.studiospark.eu

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