Sustainable Business Model Canvas

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Sustainable Business Model Canvas

  1. 1. Introduction to Sustainable Business Model Design“do good, make money”
  2. 2. process 1 understanding the business model canvas 2focus ofworkshop prototyping alternatives “what could be” 3 cross disciplinary evaluation optionsnext stepsproject 4 elaborate, calculate & test
  3. 3. Business Modelwhat...?
  4. 4. Business Model…describes the concept of how anorganisation creates, delivers andcaptures value. Osterwalder, A. (2009) Business Model Generation
  5. 5. Sustainable Business Model what...?
  6. 6. Sustainable Business Model + …aims to do ‘the right thing’ besides ‘doing things right’. (people, planet, profit balanced) Jansen, B., van Lieshout, M. (2010) Producten worden diensten: een duurzame waardepropositie voor Vlaanderen!
  7. 7. Introduction toBusiness Model CanvasSimple but Genius
  8. 8. Business Model Canvas www.businessmodelgeneration.com
  9. 9. Business Model Canvas +
  10. 10. #VALUE  FOR  CU STOME R   unique offer bundle of products services uniquecombination unique of assets assets #VALUE  F OR  BUSIN ESS   profit NET   #VALUE  FOR  PEOPLE,  PLA Healthy Reduce Closed Positive Negative Loop Footprint Footprint
  11. 11. #VALUE  FOR  CU STOME R   bundle of unique products ser vices offer u n iq ue n c om bin at io of as se t s #VALUE  F OR  BUSIN ESS   co stcu tt ing profit +value NET   #VALUE  FOR  PEOPLE,  PLA Healthy Reduce Closed Positive Negative Loop Footprint Footprint
  12. 12. How do you determinethe right business model?
  13. 13. 3 objectives in mind #VALUE  FOR  C USTOMER  #VALUE  FOR  BUSINESS   NET   #VALUE  FOR  PEOPLE,  PLA

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