Fooling the brain for sustainability for slideshare

Fooling the human brain for sustainability 20th of mai, PECHA KUCHA NIGHT HASSELT – CREATIVE CLASS www.trinity-planning.be

Reflective system:   Controlled   Effortful   Deductive   Slow   Self-aware   Rule-following Are we rational beings?

Why do we do this?

The Homer Simpson Brain Automatic system:   Uncontrolled   Effortless   Associative ,   Fast eha viour io us b , habit   Unconscious R outin choice   Skilled ive intuit

People are monkeys too

What is gonna work best?    If you isolate your house, you’ll save 350 Euro a year vs.   If you isolate your house, you won’t loose 350 Euro a year

What will Linda do?    Bank Clerk and ac=vist in the feminist movement vs.   Bank Clerk

Wanna fight obesities?

Land of efficiency Doing the job right Land of effectiveness Doing the right job

Can we fool the natural world too?

 People choose what others chose   People choose what is closest available   People choose for the status‐quo   People choose not to lose    People choose as Homer Simpson (intuiAve) and  jusAfy their choice as Captain Spock (raAonal) 

Sustainability is a creative opportunity! www.trinity-planning.be

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Fooling the brain for sustainability for slideshare

by Studio Spark on May 20, 2010

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Fooling the brain for sustainability for slideshare — Presentation Transcript