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This is a presentation for Pecha Kucha Night in Hasselt, organized by Creative Class VZW. It is about how we should address the human brain to encourage sustainable behavior

This is a presentation for Pecha Kucha Night in Hasselt, organized by Creative Class VZW. It is about how we should address the human brain to encourage sustainable behavior

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Fooling the brain for sustainability for slideshare Fooling the brain for sustainability for slideshare Presentation Transcript

  • Fooling the human brain for sustainability 20th of mai, PECHA KUCHA NIGHT HASSELT – CREATIVE CLASS www.trinity-planning.be
  • Reflective system:   Controlled   Effortful   Deductive   Slow   Self-aware   Rule-following Are we rational beings?
  • Why do we do this?
  • The Homer Simpson Brain Automatic system:   Uncontrolled   Effortless   Associative ,   Fast eha viour io us b , habit   Unconscious R outin choice   Skilled ive intuit
  • People are monkeys too
  • People are monkeys too
  • What
is
gonna
work
best?
 
 If you isolate your house, you’ll save  350 Euro a year  vs. 
 If you isolate your house, you won’t  loose 350 Euro a year 
  • What
is
gonna
work
best?
 
 If you isolate your house, you’ll save  350 Euro a year  vs. 
 If you isolate your house, you won’t  loose 350 Euro a year 
  • What
will
Linda
do?
 
 Bank Clerk and ac=vist in the feminist  movement   vs. 
 Bank Clerk 
  • What
will
Linda
do?
 
 Bank Clerk and ac=vist in the feminist  movement   vs. 
 Bank Clerk 
  • Wanna fight obesities?
  • Land of efficiency Doing the job right Land of effectiveness Doing the right job
  • Can we fool the natural world too?
  •  People
choose
what
others
chose
  People
choose
what
is
closest
available
  People
choose
for
the
status‐quo
  People
choose
not
to
lose
  
People
choose
as
Homer
Simpson
(intuiAve)
and
 jusAfy
their
choice
as
Captain
Spock
(raAonal)

  • Sustainability is a creative opportunity! www.trinity-planning.be