7
do’s and dont’s for
Green Marketing
www.trinity‐planning.be

Ecology
Equity
Economy

Green Marke)ng is not about making
sustainable things look special, it is about
making them look normal

Cut out and keep
1. The sin of sugges7ve pictures
2. The sin of the hidden trade off
3. The sin of no proof
4. The sin of vagueness
5. The sin of irrelevance
6. The sin of lesser of two evils
7. The sin of fibbing

Cut out and keep
1. The sin of sugges7ve pictures
2. The sin of the hidden trade off
3. The sin of no proof
4. The sin of vagueness
5. The sin of irrelevance
6. The sin of lesser of two evils
7. The sin of fibbing

Green Marke)ng is about connec)ng
Green Marke)ng is about connec)ng a cultural
the sustainable innova)on to a cultural
innova)on to the sustainable innova)on
innova)on

#1
Show product performance

#2
Show credible facts

#3
Educate

#4
Enable the right story

#5
Embrace point of sales

#6
Break rou)nes

#7
Connect the right dots

Thanks for your aDen7on!
www.trinity‐planning.be