E-Commerce

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E-Commerce

  1. 1. E-commerce Udine, Aprile 2008
  2. 2. What is E-commerce? <ul><li>“ E-commerce is the exchange of information across electronic networks, at any stage in the supply chain, whether within an organisation, between businesses, between businesses and consumers, or between the public and private sectors, whether paid or unpaid.” </li></ul><ul><li>Source: UK Government, PIU (2000) ‘E-commerce @ its Best’ </li></ul>
  3. 3. A problematic definition…some distinctions <ul><li>The definition is ‘inclusive’… </li></ul><ul><li>E-commerce is a subset of the broader category </li></ul><ul><li>‘ e-business’ </li></ul><ul><li>E-business incorporates a wide range of services and activities (data exchange, online catalogues and ordering, automated payments, process integration etc.) </li></ul><ul><li>Should ‘e-commerce’ include only the elements of on-line business that directly involve commercial transactions? </li></ul><ul><li>Beware conflation! While the terms ‘e-business’ and ‘e-commerce’ are frequently used synonymously, the latter constitutes just one (albeit important) facet of the former. </li></ul><ul><li>Consider ‘transactional’ (e-commerce) and ‘process’ (e-business) components </li></ul>
  4. 4. E-business and e-commerce as ‘exchange’ <ul><li>What kinds of things are exchanged? </li></ul><ul><li>Information (relating to goods, services, markets and persons) </li></ul><ul><li>Ordering and inventory data </li></ul><ul><li>Invoices & payments (automated payment) </li></ul><ul><li>Products (delivered online - in the form of software, reports, music, multi-media, ringtones etc; delivered offline – almost anything!) </li></ul><ul><li>So…e-business is about exchanging information, products and payments via electronic environments. </li></ul>
  5. 5. E-business & e-activity 3 Key ‘use domains’ of digital technologies: transaction, process & exchange relationships E-Business E-Governance E-Citizenry E-Commerce
  6. 6. Electronic media / e-business / e-commerce technologies <ul><li>What technologies are deployed in business communications and as e-business enablers? </li></ul><ul><li>Communications media and systems: </li></ul><ul><li>Telephone (fixed line & mobile) and FAX </li></ul><ul><li>E-mail (via www and ‘closed’ systems) </li></ul><ul><li>Electronic Data Interchange (proprietary systems) </li></ul><ul><li>The Internet (and ‘World Wide Web’) </li></ul><ul><li>Communications devices: </li></ul><ul><li>Personal Computers, PDAs & Games consoles </li></ul><ul><li>Digital television </li></ul><ul><li>Mobile - telephones, PDAs and laptop computers (the Mobile Internet and wi-fi becoming increasingly important) </li></ul>
  7. 7. <ul><li>A preferred definition? </li></ul><ul><li>“ E-business is doing many business activities electronically using Internet-centric technologies. </li></ul><ul><li>The focus of e-business is on the application of Internet technologies in the management of day-to-day business processes...[including] on-line marketing and sales, supply-chain and channel management, manufacturing and inventory control, financial operations and employee workflow procedures across the entire organisation. </li></ul><ul><li>The intent of e-business is to apply the benefits of Internet technologies to better manage a company’s total value-chain with a focus on workflow, distributed workgroup computing and Internet-centric, knowledge-oriented operations at all levels” </li></ul><ul><li>Source: Highlatitude.com/e-definitions </li></ul>
  8. 8. E-business: Key Issues <ul><li>Lots of business jargon but some useful points: </li></ul><ul><li>Emphasis on electronic trading… but , </li></ul><ul><li>Management - Internet technologies for enhanced management, monitoring, and control of business processes </li></ul><ul><li>(collection and use of data to assist strategic planning and improve efficiency and effectiveness of operations) </li></ul><ul><li>Integration - processes and back-office functions within and between companies – enhanced co-ordination </li></ul><ul><li>Automation - data flows and transactions (internally & externally) </li></ul><ul><li>Also implicit… </li></ul><ul><li>Knowledge - access to and use of knowledge across organisations - empowering employees & unlocking creativity? </li></ul><ul><li>Novelty - opportunities for new business models, forms & channels </li></ul>
  9. 9. What do e-Business technologies do? Facilitating networked electronic business relationships <ul><li>Facilitate electronic networks and relationships between a range of (supply-side) market actors. </li></ul><ul><li>These can include: producers (of goods and services); intermediate suppliers; business services; infrastructure operators; regulators; and, logistics and distribution agents etc. </li></ul><ul><li>Crucially, e-business technologies bring supply-side actors into an electronically-mediated environment. </li></ul>
  10. 10. Thanks for the attention Pittia Stefania

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