Social Media for <br />Business<br />Berry College<br />Thursday, April 21, 2011<br />
What is Social Media?<br />Visual Overview<br />
Why?<br />Shift in expectations<br />Conversation vs. One Way Channel<br />Emphasis on Track-ability, Measurability<br />W...
What is your why?<br />Your customers are already there and you canmeet them there for:<br />Public Relations<br />Marketi...
Leaders in the Industry<br />Largest social site<br />Largestmicroblogging<br />Largest professional social site<br />Larg...
How can you use these channels for your business?<br />
By the Numbers<br />600 million + visits per day<br />2.5 million Georgia users over 35.<br />30,560 users 18 and older in...
Functions<br />Profile<br />Pages<br />Groups<br />Causes<br />Events<br />Applications<br />Games<br />Newsfeed<br />
Examples<br />Business to Business:<br />Steele Agency<br />Cisco<br />
Slide five<br />Examples<br />Retail:<br />Ford<br />Thrive! Weight Loss<br />BumbleBee Foods<br />Nonprofit:<br />Friends...
History<br />Premiered March 2006.<br />Founded by Evan Williams, the man who introduced the world to the word “blog”.<br ...
By the Numbers<br />18M by 2009; 175M currently<br />140M tweets per day<br />$400M in funding following $3.7B valuation<b...
Functions<br />Real-time news<br />@replys<br />DM<br />Lists<br />Integration<br />Sponsored Tweets<br />Geo- location<br />
Examples<br />Business to Business:<br />exectweets<br />PrudentialComm<br />Retail:<br />StateFarm<br />Ask_WellsFargo<br />
Examples<br />Nonprofit:<br />NonProfitTimes<br />AmericanCancer<br />
History<br />Premiered in 2003.<br />Founded by PayPal board member, Reid Hoffman.<br />Purpose: a free business social ne...
By the Numbers<br />There are over 100 million users.<br />Currently all Fortune 500 Companies are represented, with all b...
Functions<br />Find resumes<br />Find jobs<br />Find advice<br />Find leads<br />Find connections<br />
Example<br />My Linkedin<br />Atlanta-based competitor: company.com<br />
History<br />Premiered in 2006.<br />Also founded by former PayPal employees, purchased by Google in 2006.<br />Purpose: a...
By the Numbers<br />Over 1 Billion videos are viewed daily.<br />More than 200,000 videos are uploaded a day, and about 20...
Functions<br />Multiple video source:<br />Uploads<br />Integration<br />Subscriptions<br />Channels<br />
Examples<br />Business to Business:<br />Rome Boulevard<br />Retail:<br />Dell<br />Castle Ink Cartridges<br />Blue Cross ...
Examples<br />Nonprofit:<br />Habitat for Humanity<br />
Aggregators<br />
Functions<br />Saving content<br />Tagging content<br />Sharing content<br />Promoting content<br />Finding content<br />d...
How?<br />Strategize. Implement. Track. Reflect. Repeat.<br />3rd Party Developers/API tools for measurement, integration,...
Places you can get more information:<br />www.steele-agency.com/workshops<br />Smart Brief on Social Media<br />
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Social Media for Business (Class)

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Social Media for Business (Class)

  1. 1. Social Media for <br />Business<br />Berry College<br />Thursday, April 21, 2011<br />
  2. 2. What is Social Media?<br />Visual Overview<br />
  3. 3. Why?<br />Shift in expectations<br />Conversation vs. One Way Channel<br />Emphasis on Track-ability, Measurability<br />Web Presence vs. Website<br />Real Time Information<br />
  4. 4. What is your why?<br />Your customers are already there and you canmeet them there for:<br />Public Relations<br />Marketing<br />Loyalty<br />Thought-Leadership<br />Customer Service<br />Collaboration<br />Networking<br />Lead Generation<br />Research<br />
  5. 5. Leaders in the Industry<br />Largest social site<br />Largestmicroblogging<br />Largest professional social site<br />Largest content tracking sites<br />Largest video content<br />
  6. 6. How can you use these channels for your business?<br />
  7. 7. By the Numbers<br />600 million + visits per day<br />2.5 million Georgia users over 35.<br />30,560 users 18 and older in Rome.<br />18,720 Rome users are over the age of 30.<br />
  8. 8. Functions<br />Profile<br />Pages<br />Groups<br />Causes<br />Events<br />Applications<br />Games<br />Newsfeed<br />
  9. 9. Examples<br />Business to Business:<br />Steele Agency<br />Cisco<br />
  10. 10. Slide five<br />Examples<br />Retail:<br />Ford<br />Thrive! Weight Loss<br />BumbleBee Foods<br />Nonprofit:<br />Friends of GA State Parks<br />Rome Area History Museum<br />.<br />
  11. 11. History<br />Premiered March 2006.<br />Founded by Evan Williams, the man who introduced the world to the word “blog”.<br />Purpose: micro-blogging service that allows users to post their latest updates within a 140 character limit. (Which is about this long.)<br />
  12. 12. By the Numbers<br />18M by 2009; 175M currently<br />140M tweets per day<br />$400M in funding following $3.7B valuation<br />
  13. 13. Functions<br />Real-time news<br />@replys<br />DM<br />Lists<br />Integration<br />Sponsored Tweets<br />Geo- location<br />
  14. 14. Examples<br />Business to Business:<br />exectweets<br />PrudentialComm<br />Retail:<br />StateFarm<br />Ask_WellsFargo<br />
  15. 15. Examples<br />Nonprofit:<br />NonProfitTimes<br />AmericanCancer<br />
  16. 16. History<br />Premiered in 2003.<br />Founded by PayPal board member, Reid Hoffman.<br />Purpose: a free business social networking site that allows users who register to create a professional profile visible to others. <br />
  17. 17. By the Numbers<br />There are over 100 million users.<br />Currently all Fortune 500 Companies are represented, with all but one featuring <br />C-level executives.<br />
  18. 18. Functions<br />Find resumes<br />Find jobs<br />Find advice<br />Find leads<br />Find connections<br />
  19. 19. Example<br />My Linkedin<br />Atlanta-based competitor: company.com<br />
  20. 20. History<br />Premiered in 2006.<br />Also founded by former PayPal employees, purchased by Google in 2006.<br />Purpose: allow people to easily upload and share video clips across the Internet through websites, mobile devices, blogs, and email.<br />
  21. 21. By the Numbers<br />Over 1 Billion videos are viewed daily.<br />More than 200,000 videos are uploaded a day, and about 20 hours of video per minute.<br />51% of viewers visit YouTube weekly or more, and 52% between the ages of 18-34 share videos often with friends and colleagues.<br />
  22. 22. Functions<br />Multiple video source:<br />Uploads<br />Integration<br />Subscriptions<br />Channels<br />
  23. 23. Examples<br />Business to Business:<br />Rome Boulevard<br />Retail:<br />Dell<br />Castle Ink Cartridges<br />Blue Cross Blue Shield of Minnesota<br />
  24. 24. Examples<br />Nonprofit:<br />Habitat for Humanity<br />
  25. 25. Aggregators<br />
  26. 26. Functions<br />Saving content<br />Tagging content<br />Sharing content<br />Promoting content<br />Finding content<br />digg.com | Technorati.com<br />
  27. 27. How?<br />Strategize. Implement. Track. Reflect. Repeat.<br />3rd Party Developers/API tools for measurement, integration, monitoring<br />Learn from industry-shaping resources.<br />
  28. 28. Places you can get more information:<br />www.steele-agency.com/workshops<br />Smart Brief on Social Media<br />

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