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Market Research

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A presentation on market research for the FastTrac program cohosted by the Kauffmann Foundation and Small Business Development Center at Rome Chamber of Commerce.

A presentation on market research for the FastTrac program cohosted by the Kauffmann Foundation and Small Business Development Center at Rome Chamber of Commerce.

Published in: Education, Business, Technology

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  • Twitter: landscaping search turns up not just information but key blog (gardeningafterfive.com)
  • Transcript

    • 1. Listening.
    • 2. Reasons to Listen
      • Find potential customers.
      • 3. Perfect products.
      • 4. Deepen relationships.
      • 5. Wake up dormant relationships.
      • 6. Find growth opportunities.
    • How do you listen?
      Published Research
      Web Analytics
      Social Media
      Blogging
      Email Surveys
      Post Purchase Surveys
      One-on-One Interviews
    • 7. Listen because you want to do something with what you hear.
    • 8. Research Sources
      Scholarly:
      • Google Scholar
      • 9. http://berry.edu/library/subguide/marketing.asp
      • 10. ABI-Inform
      • 11. Business Source Complete
    • Research Sources
      Commercial:
      American Marketing Association
      Advertising Age
      Media Mark
      Right Site
      Inc MagazineHarvard Business Review
    • 12. Research Sources
      Social
      Twitter
      SocialMention
      IceRocket
      Technorati
      SocialSeek from Sensidea (download)
    • 13. Research Sources
      As It Happens
      Google Alert
      SocialMention Alert
      RSS Feeds
      Email Newsletters
    • 14. Social Media Has Changed Research.
      Conversation
      Real Time
      Ongoing
    • 15. Listen. Plan. Implement.
      Repeat.
      Marketing 2.0
    • 16. Steele Agency
      http://www.steele-agency.com
      Twitter: @steeleagency
      706.622.4545

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