September, 2011 Mobilizing The Fan Experience © 2011 STEAM REPUBLIC LTD. PROPRIETARY AND CONFIDENTIAL. REPRODUCTION AND DI...
Take Care Of Your Fans… <ul><li>In the music industry where everything has changed, only the nature of being a fan has rem...
Mobile Backstage Fan Club <ul><li>Intimate and personal way to connect bands and fans </li></ul><ul><li>Helps develop and ...
<ul><li>2-way, real-time communication with the band, in a more intimate environment </li></ul><ul><li>Lets fans participa...
<ul><li>Share the most important moments of being a fan, in real time </li></ul><ul><li>Fans get rewarded and recognized b...
Combining The Best  Social Media Features <ul><li>Shows you where your fans are, what they are doing, and what they are bu...
<ul><li>Facebook and Twitter are for fans who  like  your band </li></ul><ul><li>Mobile Backstage is for fans who  LOVE  y...
Much More Than Just An App <ul><li>Concept </li></ul><ul><ul><li>Mobile fan club community </li></ul></ul><ul><ul><li>Enga...
Our Allies  Label clients include  Universal, EMI, Warner Music, Sony Music, most top indies
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Mobilizing The Fan Experience

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In the music industry where everything has changed, only the nature of being a fan has remained.

Mobile Backstage helps you amass a transportable community of fans that can be carried throughout the artist's career

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Transcript of "Mobilizing The Fan Experience"

  1. 1. September, 2011 Mobilizing The Fan Experience © 2011 STEAM REPUBLIC LTD. PROPRIETARY AND CONFIDENTIAL. REPRODUCTION AND DISTRIBUTION STRICTLY FORBIDDEN.
  2. 2. Take Care Of Your Fans… <ul><li>In the music industry where everything has changed, only the nature of being a fan has remained unchanged </li></ul><ul><li>Mobile Backstage helps you amass a transportable community of fans that can be carried throughout the artist’s career </li></ul>© 2011 STEAM REPUBLIC LTD. PROPRIETARY AND CONFIDENTIAL. REPRODUCTION AND DISTRIBUTION STRICTLY FORBIDDEN.
  3. 3. Mobile Backstage Fan Club <ul><li>Intimate and personal way to connect bands and fans </li></ul><ul><li>Helps develop and maintain meaningful relationships between artists and their fans </li></ul><ul><li>Helps you dramatically grow your most important asset - your fan base </li></ul>© 2011 STEAM REPUBLIC LTD. PROPRIETARY AND CONFIDENTIAL. REPRODUCTION AND DISTRIBUTION STRICTLY FORBIDDEN.
  4. 4. <ul><li>2-way, real-time communication with the band, in a more intimate environment </li></ul><ul><li>Lets fans participate and create content in ways that have not been possible until now </li></ul><ul><li>Location-aware, check into gigs and see where all the fan action is happening </li></ul>© 2011 STEAM REPUBLIC LTD. PROPRIETARY AND CONFIDENTIAL. REPRODUCTION AND DISTRIBUTION STRICTLY FORBIDDEN. Next Level Fan Engagement
  5. 5. <ul><li>Share the most important moments of being a fan, in real time </li></ul><ul><li>Fans get rewarded and recognized by their peers - and ultimately by the artist </li></ul>Giving Fans A Reason To Engage © 2011 STEAM REPUBLIC LTD. PROPRIETARY AND CONFIDENTIAL. REPRODUCTION AND DISTRIBUTION STRICTLY FORBIDDEN.
  6. 6. Combining The Best Social Media Features <ul><li>Shows you where your fans are, what they are doing, and what they are buying </li></ul><ul><li>Empowers your street team to deliver new fans with a single click </li></ul><ul><li>Shows where the band is and what they are doing, making it easier for fans to “follow” when on tour </li></ul><ul><li>Personal and unique push-content from artists to fans, combined with select reserviced web content </li></ul><ul><li>Unique Foursquare-style capability allows fans to “check in” at gigs, and see &quot;who else is there” </li></ul>
  7. 7. <ul><li>Facebook and Twitter are for fans who like your band </li></ul><ul><li>Mobile Backstage is for fans who LOVE your band </li></ul>© 2011 STEAM REPUBLIC LTD. PROPRIETARY AND CONFIDENTIAL. REPRODUCTION AND DISTRIBUTION STRICTLY FORBIDDEN.
  8. 8. Much More Than Just An App <ul><li>Concept </li></ul><ul><ul><li>Mobile fan club community </li></ul></ul><ul><ul><li>Engagement tool </li></ul></ul><ul><ul><li>Postings and exchange </li></ul></ul><ul><ul><li>Continuously used </li></ul></ul><ul><li>Content </li></ul><ul><ul><li>Personal and unique push-content </li></ul></ul><ul><ul><li>From artist to fans and fans to fans </li></ul></ul><ul><ul><li>Social features and active use as key elements </li></ul></ul><ul><ul><li>Sharing the moment anywhere, anytime </li></ul></ul>Basic Mobile App Mobile Backstage <ul><li>Concept </li></ul><ul><ul><li>Mobile website or a game </li></ul></ul><ul><ul><li>Passive content browsing </li></ul></ul><ul><ul><li>” Squeezing down” the web to mobile </li></ul></ul><ul><ul><li>Good for one-time use </li></ul></ul><ul><li>Content </li></ul><ul><ul><li>Static and aggregated </li></ul></ul><ul><ul><li>Pull-content from websites </li></ul></ul><ul><ul><li>Not meant for mobile </li></ul></ul><ul><ul><li>Limited social attributes </li></ul></ul>
  9. 9. Our Allies Label clients include Universal, EMI, Warner Music, Sony Music, most top indies

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