Your SlideShare is downloading. ×
Mobilizing The Fan Experience
Mobilizing The Fan Experience
Mobilizing The Fan Experience
Mobilizing The Fan Experience
Mobilizing The Fan Experience
Mobilizing The Fan Experience
Mobilizing The Fan Experience
Mobilizing The Fan Experience
Mobilizing The Fan Experience
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Mobilizing The Fan Experience

1,038

Published on

In the music industry where everything has changed, only the nature of being a fan has remained. …

In the music industry where everything has changed, only the nature of being a fan has remained.

Mobile Backstage helps you amass a transportable community of fans that can be carried throughout the artist's career

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,038
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. September, 2011 Mobilizing The Fan Experience © 2011 STEAM REPUBLIC LTD. PROPRIETARY AND CONFIDENTIAL. REPRODUCTION AND DISTRIBUTION STRICTLY FORBIDDEN.
  • 2. Take Care Of Your Fans…
    • In the music industry where everything has changed, only the nature of being a fan has remained unchanged
    • Mobile Backstage helps you amass a transportable community of fans that can be carried throughout the artist’s career
    © 2011 STEAM REPUBLIC LTD. PROPRIETARY AND CONFIDENTIAL. REPRODUCTION AND DISTRIBUTION STRICTLY FORBIDDEN.
  • 3. Mobile Backstage Fan Club
    • Intimate and personal way to connect bands and fans
    • Helps develop and maintain meaningful relationships between artists and their fans
    • Helps you dramatically grow your most important asset - your fan base
    © 2011 STEAM REPUBLIC LTD. PROPRIETARY AND CONFIDENTIAL. REPRODUCTION AND DISTRIBUTION STRICTLY FORBIDDEN.
  • 4.
    • 2-way, real-time communication with the band, in a more intimate environment
    • Lets fans participate and create content in ways that have not been possible until now
    • Location-aware, check into gigs and see where all the fan action is happening
    © 2011 STEAM REPUBLIC LTD. PROPRIETARY AND CONFIDENTIAL. REPRODUCTION AND DISTRIBUTION STRICTLY FORBIDDEN. Next Level Fan Engagement
  • 5.
    • Share the most important moments of being a fan, in real time
    • Fans get rewarded and recognized by their peers - and ultimately by the artist
    Giving Fans A Reason To Engage © 2011 STEAM REPUBLIC LTD. PROPRIETARY AND CONFIDENTIAL. REPRODUCTION AND DISTRIBUTION STRICTLY FORBIDDEN.
  • 6. Combining The Best Social Media Features
    • Shows you where your fans are, what they are doing, and what they are buying
    • Empowers your street team to deliver new fans with a single click
    • Shows where the band is and what they are doing, making it easier for fans to “follow” when on tour
    • Personal and unique push-content from artists to fans, combined with select reserviced web content
    • Unique Foursquare-style capability allows fans to “check in” at gigs, and see "who else is there”
  • 7.
    • Facebook and Twitter are for fans who like your band
    • Mobile Backstage is for fans who LOVE your band
    © 2011 STEAM REPUBLIC LTD. PROPRIETARY AND CONFIDENTIAL. REPRODUCTION AND DISTRIBUTION STRICTLY FORBIDDEN.
  • 8. Much More Than Just An App
    • Concept
      • Mobile fan club community
      • Engagement tool
      • Postings and exchange
      • Continuously used
    • Content
      • Personal and unique push-content
      • From artist to fans and fans to fans
      • Social features and active use as key elements
      • Sharing the moment anywhere, anytime
    Basic Mobile App Mobile Backstage
    • Concept
      • Mobile website or a game
      • Passive content browsing
      • ” Squeezing down” the web to mobile
      • Good for one-time use
    • Content
      • Static and aggregated
      • Pull-content from websites
      • Not meant for mobile
      • Limited social attributes
  • 9. Our Allies Label clients include Universal, EMI, Warner Music, Sony Music, most top indies

×