2. Kerrang! is a UK-based magazine devoted to
rock music published by Bauer Media Group.
It is published weekly with a circulation of
43,400 magazines sold.
The audience is wide regarding rock-they
tailor for all kinds of rock and other types of
music aren’t really considered.
Genre-fairly obvious from what I’ve said.
3. The title “Kerrang” implies
are harshness to the
magazine also shown by the
block font. This shows the
magazine is for a specific
“rocker” audience. This is
also shown by the
“splattered paint” effect of
the font, adding the imagery
of non-conformity. The
name “Kerrang” derives
from the strum of a power
chord according to the
Kerrang spokesman,
The black background
makes the writing stand out
behind the main image
confirming the magazine’s
identity and it’s audience.
4. The strapline breaks typical
conventions as straplines are
usually black, which adds to the
rebellious image of the
magazine. The colour also ties in
with the colour scheme, giving
the magazine an high-quality
look. However, the typography
within it is outlined with
black, allowing the words to
stand out so we, the
audience, can still see the
additional information well. We
are enticed to buy the magazine
with a “free CD” with well known
bands like:
“BFMV, Aiden, Lostprophets”.
This illustrates celebrity
contribution and the additional
superlative of “exclusive” to
extend the audience
5. The lack of sell lines are
important to note as it
implies the magazine
doesn’t need to be “sold” as
it already has a large
audience. It could imply
that the audience also know
the variety of good material
within the magazine.
Celebrity contribution is
noted again with mentions
of bands like “Muse” and
“Paramore” which shows the
diverse rock spectrum
portrayed within.
6. The image of Pete Wentz
(Bass player in the band
Fall Out Boy) conforms
mainly to the colour
scheme and that of a
rocker. However, the ice
cream juxtaposes the
image as it doesn’t
correlate between rockers
and this type of music.
Also, he’s looking at the
camera which creates the
image he is looking at the
audience. This gives the
reader the feeling they
belong in a figurative
“friend group” with the
band.
7. The main theme is
Red/Orange, and Yellow
with shades of black and
white. This is indicative
with fire and night. These
two images contrast each
other considerably. The
image of fire and
night, although
contrasting each other is
common with rock as it
fits with image of
anarchy. The main
character matches the
colour scheme/the
scheme matches him
creating the sense he is
important to rock.
