Diabetes Media 2.0

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Using Web 2.0 tools to enhance the mission of the Utah Diabetes program in 2009.

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  • Diabetes Media 2.0

    1. 1. Diabetes Media 2.0 Advantages and Challenges of Using Web 2.0 Tools for Diabetes Awareness and Systems Support &
    2. 2. Web 2.0 <ul><li>Static </li></ul><ul><li>Lecture </li></ul><ul><li>Expert-Model </li></ul><ul><li>Interactive </li></ul><ul><li>Conversation </li></ul><ul><li>Consumer-Model </li></ul><ul><li>Public wants to have all the information </li></ul><ul><ul><li>From multiple sources </li></ul></ul><ul><ul><li>In ways they can understand </li></ul></ul><ul><ul><li>From experts & peers (“People like me”) </li></ul></ul>Web 1.0 http://www.brochure2blog.org/
    3. 3. The Social Life of Health Information <ul><li>83% of internet users (61% of adults) in the U.S. look online for health information </li></ul><ul><ul><li>59% of e-patients have consulted blog comments, hospital reviews, doctor reviews, and podcasts </li></ul></ul><ul><ul><li>20% of e-patients have posted comments, reviews, photos, audio, video or tags related to health care </li></ul></ul><ul><li>Racial, Ethnic & Disparate Groups on the Internet </li></ul><ul><ul><li>Only 25% of adults with less than a high school education go online for health information, compared with 50% of high school grads, and 85% of college grads </li></ul></ul><ul><ul><li>27% of adults age 65+ are e-patients, compared with 59% of adults age 50-64, and about seven in ten adults age 18-49 </li></ul></ul><ul><ul><li>44% of Latino adults go online for health information, compared with 51% of African Americans and 65% of whites. </li></ul></ul><ul><ul><li>Pew Internet Degrees of Access & archive of reports on race & ethnicity </li></ul></ul>http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx
    4. 4. Provide the Best Information Using the Best Communication Methods <ul><li>Don’t just tell people what to do </li></ul><ul><ul><li>Try to empower them to be better consumers of information </li></ul></ul><ul><li>Difficult to distinguish good information from bad </li></ul><ul><ul><li>Junk-info consumers </li></ul></ul><ul><ul><li>User generated content is here to stay </li></ul></ul><ul><ul><li>Real risk is for public health professionals to be quiet </li></ul></ul><ul><li>Content and delivery must be tailored to the audience </li></ul><ul><ul><li>Encourage their participation </li></ul></ul><ul><ul><li>Promote dialogue </li></ul></ul><ul><ul><li>Enable people to tell their personal stories </li></ul></ul>http://www.brochure2blog.org/
    5. 5. How to proceed? <ul><li>The internet and other new media is not a panacea </li></ul><ul><ul><li>But does have potential to have great impact </li></ul></ul><ul><li>Where are you now? </li></ul><ul><ul><li>Good: Aware of Web 2.0 applications </li></ul></ul><ul><ul><li>Better: Joining the Web 2.0 conversation as a public health professional </li></ul></ul><ul><ul><li>Best: Strategic organization- and systems-based approaches to Web 2.0 </li></ul></ul>http://byumph.blogspot.com/2009/05/return-to-upha-web-20.html
    6. 6. Identify Target Audiences, Goals & Mediums <ul><li>Starting point: </li></ul><ul><ul><li>Web site is a resource for diabetes educators, clinicians, community based organizations and other diabetes professionals in Utah </li></ul></ul><ul><li>Goals: </li></ul><ul><ul><li>Web site will become a “ wheel” with </li></ul></ul><ul><ul><ul><li>A “ hub ,” which represents the providers/community based organizations </li></ul></ul></ul><ul><ul><ul><li>A “ rim ,” which represents the people affected by diabetes </li></ul></ul></ul><ul><ul><ul><li>“ Spokes ,” which connect all the resources, providers and consumers together. </li></ul></ul></ul>
    7. 7. Content Management System – Joomla <ul><li>CMS </li></ul><ul><ul><li>Keeps track of every piece of content on your Web site </li></ul></ul><ul><ul><li>Allows staff to edit content directly </li></ul></ul><ul><li>Joomla </li></ul><ul><ul><li>Enables you to build Web sites and powerful online applications </li></ul></ul><ul><ul><li>Extensible </li></ul></ul><ul><ul><li>Open source with active user community </li></ul></ul>http://www.joomla.org/about-joomla.html
    8. 8. Challenges <ul><li>Generic Joomla </li></ul><ul><ul><li>Is not fully compatible with UDOH servers </li></ul></ul><ul><ul><li>Lacks staging process </li></ul></ul><ul><ul><li>Does require html/css knowledge to modify existing, or create your own, templates and extensions </li></ul></ul><ul><li>Web designers must have usability and accessibility as primary goals </li></ul>http://usability.gov/ http://www.w3.org/WAI/
    9. 9. Benefits <ul><li>Modifiable </li></ul><ul><li>Empowers staff members </li></ul><ul><li>Content is dynamic, easier to update </li></ul><ul><li>Builds on the strengths of the current system </li></ul><ul><li>Cost effective </li></ul>
    10. 17. Twitter <ul><li>“ Twitter is a community, w/ leaders & cliques...technology-loving, generally affluent & Western-tilting” http://tr.im/pn3b  via nytimes </li></ul><ul><li>Effective for networking among </li></ul><ul><ul><li>Local, national and international news agencies </li></ul></ul><ul><ul><li>Diabetes professionals and advocates </li></ul></ul><ul><ul><li>Social marketing and government 2.0 experts </li></ul></ul>
    11. 18. Twitter <ul><li>Tips: </li></ul><ul><ul><li>Follow people. A lot of (meaningful) people. </li></ul></ul><ul><ul><ul><li>Favorite authors, newscasters and others you trust </li></ul></ul></ul><ul><ul><li>Don't self-promote. (Or, at least, don't overdo it.) </li></ul></ul><ul><ul><ul><li>Follow key words related to your field. </li></ul></ul></ul><ul><ul><li>Use a Client App to help organize the tweets. </li></ul></ul><ul><ul><ul><li>Tweetdeck or others </li></ul></ul></ul><ul><ul><li>Check often and post meaningful information. </li></ul></ul><ul><ul><ul><li>Show that a human being is behind the avatar. </li></ul></ul></ul><ul><ul><ul><li>RT @Nedra: Think mindcasting. Not lifecasting. </li></ul></ul></ul>http://www.pcworld.com/businesscenter/article/164107/twitter_quitters_just_dont_get_it.html
    12. 19. Follow us <ul><li>http:// twitter.com/utahdiabetes </li></ul><ul><li>http://health.utah.gov/diabetes </li></ul>

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