Infográfico: Negócios com donas mulheres em 2013
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Infográfico: Negócios com donas mulheres em 2013

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    Infográfico: Negócios com donas mulheres em 2013 Infográfico: Negócios com donas mulheres em 2013 Document Transcript

    • The State of Women-Owned Businesses OPEN WE SPOKE WITH OVER 550 FEMALE BUSINESS OWNERS THE YEAR FOR WOMEN BUSINESS OWNERS LEVEL OF OPTIMISM ENTERING 2013, COMPARED TO 2012 66 % 24 % 10 %ARE MORE OPTIMISTIC ARE THE SAME ARE LESS OPTIMISTIC 81 % ARE OPTIMISTIC ABOUT THEIR BUSINESS’ OVERALL PERFORMANCE IN 2013 74 % ARE OPTIMISTIC ABOUT THEIR BUSINESS’ ECONOMIC OUTLOOK FOR 2013 85 PREDICT MORE WOMEN WILL % START THEIR OWN BUSINESSES OPEN IN 2013 73 % PLAN TO INVEST MORE IN MARKETING IN 2013 MOST VALUABLE TO THE COMPANY’S BOTTOM LINE 87 % 75 % 66 % WEBSITE DESIGN SOCIAL MEDIA EMAIL MARKETING AND MAINTENANCE MARKETING AND SEO TOP 4 ISSUES FOR WOMEN BUSINESS OWNERS TODAY 2 1 STATE OF THE 2 ECONOMY BUSINESS TAX ISSUES 3 HEALTH INSURANCE COST 4 AND AFFORDABILITY ACCESS TO A QUALITY WORKFORCE BUSINESS OWNERS TO FOCUS ON MARKETING IN 2013 85 % 71 % 69 % WEBSITE SOCIAL MEDIA SEO 44 % 31 % MOBILE ECOMMERCE 44 % CONSIDER SOCIAL MEDIA MARKETING AND SEO THE FUTURE OF SMALL BUSINESS MARKETING WOMEN BUSINESS OWNERS VALUE LINKEDIN MORE THAN FACEBOOK AND TWITTER WE SPOKE WITH OVER 550 OF MORE THAN 5,000 NAWBO MEMBERS ACROSS THE COUNTRY THE BREAKDOWN: SHE EMPLOYSSHE’S OWNED HER BUSINESS INCLUDING HERSELF 20% LESS THAN 2 YEARS 34% 1 EMPLOYEE 47% 2–10 YEARS 64% 2–100 EMPLOYEES 33% MORE THAN 10 YEARS 2% MORE THAN 100 EMPLOYEES THE STATE OF WOMEN-OWNED BUSINESSES SURVEY IS BROUGHT TO YOU BY WEB.COM AND NAWBO To join the conversation about small businesses, visit www.web.com/community. To learn more about NAWBO, visit www.nawbo.org. Study conducted among 552 NAWBO members, 12/14/12-1/4/13.