Social Media For Coaches

Social Media for Coaches Alaintheriault.com Startupcoach 2010 Credits for Breakfast Montreal March 2010

It’s H ow Y ou L ook at I t…

Relevant Statistics
14% of people trust advertisements
78% of people trust peers
SN is now more popular than Email
It’s word-of-mouth marketing, factor X
Startupcoach 2010

Knowing the Seven Coaching Trends
Increased supply of coaches
Increased demand for coaching
Increasing maturity in the coaching market
Increased need for niches & differentiation
Growth in coaching products
Growth in coaching programs
Growth in availability of web-based technologies
Source: more than your time (blog)
Startupcoach 2010

The Questions: Barriers Startupcoach 2010 Time - related issues

Identity T heft : Not Only on the Web
Mail Box
Recycling Bin
Bank Statement
Pre-approved credit card offers
ATM receipt
Bills , etc.
Startupcoach 2010

And on Your Computer!
Computer
Anti-virus
Anti-piracy
Not sure? Don’t click !
Startupcoach 2010

While Online…
Encrypt your Wi-Fi connection
Only buy on recognized sites
Empty the « cache » often
Change your passwords often - Example : 4ther1ne
Startupcoach 2010

Understanding the lingo…

WEB 1.0 vs WEB 2.0 Startupcoach 2010 Community + Collaboration + Contribution = UGC (user-generated content) Contribution Conversation

Real Simple Syndication (RSS) Startupcoach 2010

RSS = Manage Information Startupcoach 2010

Why Be on the Web 2.0?
It’s a conversation!
No space and time limit
More than one person can participate
More than one person may listen
More point of views
To build social capital
Startupcoach 2010

UGC: Other Users May Have Answers
Ask questions
Ask for referrals
Ask for testimonials
Ask for recommendations
Ask for opportunities
Ask for resources
Ask for help
Startupcoach 2010

Be Sure to Give, First Balance your account

The Questions: Re: Marketing Startupcoach 2010

Marketing continued
Google friendly
Social -media marketing
More leads
More exposure
Closer
Less expensive than traditional marketing
Reinforces offline contacts
Startupcoach 2010

Think about…
Know, like and trust
The Unique Client Experience (UCE) - what makes them :
Happy
Enthusiastic about your services
Come back
Startupcoach 2010

Think about…
Reputation: blogs, comments and Twitter
Personality: blogs and Facebook (pages and personal)
Expertise: blogs, LinkedIn, Twitter, and e-books
Branding: blogs, Facebook pages, signatures,and newsletters
Sticky: stories, blogs, and Facebook
Terminology: blogs and e-books
Predictable: all
Startupcoach 2010

Think about reaching one level Startupcoach 2010 Seeing beyond our limits

Me and six degrees of separation Startupcoach 2010

The Questions: Networks Startupcoach 2010

Business and WEB Social Media in the 2009 Inc. 500: New Tools & New Trends Startupcoach 2010

SME and Web Startupcoach 2010

But, It’s SOCIAL N etworking !
It’s not sales….
It’s PR, please SHARE
It’s self-promotion, PUBLISH
It’s client service at it’s best
It’s the networks of networks
It’s UGC
Startupcoach 2010

UGC
What they say about you, your services , and your product
What they say about your industry and your profession
What they say about your competition
What they say about your suppliers
What they say about your clients
WHO SPEAKS ON YOUR BEHALF ?
Whuffie Factor (Tara Hunt’s book)
Startupcoach 2010

UGC Tara Hunt aka @missRogue Startupcoach 2010 ’ W

Mobile Me! Startupcoach 2010 Photo: Foursquare

Step One : At least, be listening !
Your clients talk, what are they saying?
Your clients talk with each other about what?
Who influences your client’s decision process?
What influences your client’s decision process?
Startupcoach 2010

Step One : Set up and monitor…
Google alerts
Search.twitter.com
TweetBeep.com
Twitter - mainly in listen mode
Startupcoach 2010

Step Two : The Almighty Blog Your Client ! Startupcoach 2010

The Questions: Blogs Startupcoach 2010

The Almighty Blog
It’s a hub
70% of them talk about a brand, product , etc.
Top SEO (search engine optimization) tool
It’s mutli-media
It’s fully connected
It’s easy to use
Startupcoach 2010

Step Three : Twister speed of Twitter
The advantages of Twitter:
+25M active users
Mobility
Business intelligence
All is connected
Startupcoach 2010

Highly recommend: Tweetdeck

Step Four : That Light at the End of the Tunnel is a TRAIN Called Video!
The rise
Second most important search engine
71% of Canadian s once a month
1B video/day
Tags
Insights
The « Embed » function
The “Flip” revolution
“ Ustream ”/ Vpype on Facebook
Back channel
Startupcoach 2010

The Flip Revolution
The rise
Second most important search engine
71% of Canadian once a month
1B video/day
Tags
Insights
The « Embed » function
The “Flip” revolution
Ustream
Back channel
Startupcoach 2010

Step 5: Facebook Virality!
+400M members
Average > 55 minutes a day
+ 35 y.o. ( )
For business
The pages: b e ready to face the music
Startupcoach 2010

Anytime: A LinkedIn credibilty
50M users
Pertinent mail
Powerful groups
Useful Q&A
Precise search
Highly recommended to recommend
Contacts of friends
Startupcoach 2010

Do You Think It’s a Fad ?

Social Media - Real Danger Startupcoach 2010 Or

Action Plan
Listen first
Why: WIIFM: social capital and customer happiness
How: WWIFT: strategize client centrically
Startupcoach 2010

Social Media Needs Startupcoach 2010

How Much Time ? Startupcoach 2010

www.slideshare.net/startupcoach Alaintheriault.com [email_address] Startupcoach 2010 Main sponsor for the presentation

Social Media For Coaches

by Alain Thériault on Mar 22, 2010

Accessibility

Tags

Upload Details

Usage Rights

2 Embeds 22

Statistics

Social Media For Coaches — Presentation Transcript

http://www.bsetc.com	20
http://www.lmodules.com	2