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Giliian
 

Giliian

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  • Vision Mission
  • You create an opportunity We are, in the world, the territory (quebec) where there is the most money invested to support entrepreneurship and our results are catastrophic There are many ways of starting a business. Right ttime, right place, right solution…but being the right person is the glue that holds it together. That is why so many project fail There might be a market fit BUT is there an entrepreneurs-fit…very few dare go there when someone come to present a project
  • B.Ed brought me 10 years in guidance counseling MBA 10 years in entrepreneurship Managing directorEntrepreneurship Center Lecturer One of the Founding member of the Quebec association of Incubation Full-time coach of entrepreneurs The EEB Unique in the world) I come from my experience, my frame of reference
  • Talk about the ADD syndrome
  • Talk about the ADD syndrome
  • Tell the story
  • My thoughts on science fiction novels
  • This hands over millions of dollars… Is 10-20-30 rule
  • Ask who in the crowd knows him ?
  • Ask who in the crowd knows him ?
  • Before kept coming back…
  • Cram on a term paper then left to rot. A daily process
  • Arch one… Do we rush into things
  • One page, short kept coming back
  • The idea of Road test
  • The importance of planning is NOT equal t the Business plan
  • Are we rushing it again
  • Wasting time chasing BP contest Running around economic development organizations for money
  • Just more reeasons
  • Flexibility is Key
  • Talk about the ADD syndrome
  • Hard evidence
  • Concentrate on the few first client
  • Why do they Sticki so much to a bad solutions
  • Talk about the ADD syndrome
  • Big concept!
  • That one I was waiting for
  • Talk about the ADD syndrome
  • The man behind the launch of the nespresso coffee machines Pain-Need-desire: Expressing it is the toughest part The importance of Innovation not invention The hability to decide The stakeholders The customer decision criterias The Customer Unique experience
  • The man behind the launch of the nespresso coffee machines Pain-Need-desire: Expressing it is the toughest part The importance of Innovation not invention The hability to decide The stakeholders The customer decision criterias The Customer Unique experience
  • Our model
  • Les besoins sont plus psychologiques, besoin du 2 e degrè
  • Catching and understanding trends Social Political economic Cultural technological rules Environnement SWOThreats analysis Porter model How the game is played What it takes to WIN
  • Positionning Kano Better product Better efficiency Better relationship FAST-GOOD-CHEAP
  • Fail parce qu ’ il n ’ y a pas de client Formuler le modèle: Iteration mesure, mettre sur le marché Ce n ’ est pas à propos de ce que vous aimez, c ’ est à propos de ce qu ’ ils aiment, veulent et ont de besoin! Apprentissage validé Ce sont des évangélistes Vrai Études de marchés Premiere version Customer acquisition model ? Solliciter le feedback Les 5 pourquoi: Régler la cause et non le symptôme Comment se comportent-ils ?Que font-ils avec le produit Accrocs visionnaire: Quelle autre utilité ? PAS JUSTE TESTER LE PRODUIT: Les éléments marketing, comment répondent-ils ? I-Kola Questionnaire Medais sociaux Product to market « fit » : Mesurer 10 personnes Customer discoveries->Validation| >(iterations néceaaires) customer creation-> company building real client/ hypotheses : Problem et concept du produit En vouloir est quelques chose, l ’ utiliser une autre l ’ exemple de la FLip Incertitudes à propos de ce qyue le consommateurs désire
  • Argent – Temps – Santé – Famille – Notoriété – Estime de soi Harvard Study Six Treshold
  • Le temps L ’argent Social Stress Réputation/notoriété Psychologique: Estime de soi
  • Focus business Le pitch se développe Le modèle d ’ affaires: Apprentissage sur soi, son entreprise aussi…impact sur la vision! Qu ’ est-ce que le plan mesure par rapport à ce qu ’ il y aura à faire !!!! Une fois par rapport à plusieurs ?!?!?!!? SHOW ME THE MONEY!!!! Focus Business Utiliser le canvas Fixer des objectifs: Accessible (tous peuvent suivre), calculables/mesurables, appuyés sur des actions concrèetes Real BAD news is better on a smaller scale Formulation des hypothèses Produits, problème canaux de distribution, demandes marché et compétition On mesure: Acquisition, activation, références, rétention, et surtout revenu Aller chercher l ’ argent quand le risque qui reste est Technique Pas une risque de marché. SUICIDE ZONE: Nouvelle techno, nouveau produit, nouveau marché La rapidité des opérations, des itérations Minimum viable product/measure how people use it, faire de petites expérience, mesurer, si le ROI descent LÀ il faut pivoter Les coûts, un peu, la rapidité est plius précieuse Sales roadmap: influence map: Compr.hension du cycle de vente Modèle de revenu Type de marché matrice produit /marché What changes in et quellle stratégie market: size, cout d ’ entrée, cout de sortie barrière positionnement /sales/, model, cycle, marges, chasm s techno customer/: besoin adoption finance: time to profit, time to market, burn rate etc.
  • Talk about the ADD syndrome

Giliian Giliian Presentation Transcript