Building the Product<br />Scott Porad<br />Cheezburger Network<br />http://bit.ly/sd11-btp<br />
Make a Prediction<br />Build TheSimplest Thing That Could Possibly Work<br />Ship It!<br />Measure the Result<br />
Hypothesis<br />I think that if _________<br />then ________________ <br />because _____________.<br />
User Story<br />As a __________ , <br />I want _________ , <br />so that ________ .<br />
Hypothesis<br />I think that if _________<br />then ____________ <br />because _____________.<br />
User Story<br />As a __________ , <br />I want _________ , <br />so that ________ .<br />
Cheezburger<br />If we launch a site with funny cat pictures, then people will visit because people like funny stuff.<br /...
Second Hypothesis<br />If we launch many sites with funny pictures, then even more people will visit because there are man...
Frustration and Pain<br />
Ask, “What Is The Simplest Thing That Could Possibly Work?”<br />
“Could Possibly Work”<br />Meditate on that for a moment<br />
COULD POSSIBLYWORK<br />
Unbelievably, it worked!!<br />
Understanding #1: Why? To Test a Biz Model<br />Make it fail and move on<br />
Understanding #2: Why? Easy to Pivot…No Investment<br />No Emotional Attachment<br />
Understanding #3: Why? Progress over Perfection<br />Get to Market Fast<br />
Pro Tip #1: Knifepoint<br />
Pro Tip #2: One Day Only<br />
Pro Tip #3: Accept Refactoring<br />
http://www.flickr.com/photos/takuyaoikawa/371523301<br />
Make a Prediction<br />Build TheSimplest Thing That Could Possibly Work<br />Ship It!<br />Measure the Result<br />
KTHXBAI!!1!http://jobs.cheezburger.com<br />Technical PM – Core Platform<br />Experienced ASP.NET/C# Developer<br />Experi...
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Scott Porad StartupDay 2011 Speech

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Building the Product

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  • Facebook buttonsVisits will increaseBecause peer-to-peer recommendations are powerfulI build an awesome iphone camera appI will sell many of themMy camera has awesome filters
  • As a userI want to share on facebookso that my friends will appreciate my sense of humorAs a mobile phone userI want a camera with awesome filters So that I can take killer pics
  • 9 sitesSeveral weeks each
  • Frustration – backlog of ideasPain – one of them failedTrying to figure out what to do to make it cheaper to launch sites…And less painfulThinking of schemes for templatingthen we asked…
  • Wordpress + Gmail = Klunky
  • Reason Called Ship ItUnrealizedTree in forest
  • Social - EngagementSoftware or SAAS - CustomersE-Commerce - Average Order SizeMedia - Unique Visitors
  • Scott Porad StartupDay 2011 Speech

    1. 1. Building the Product<br />Scott Porad<br />Cheezburger Network<br />http://bit.ly/sd11-btp<br />
    2. 2.
    3. 3.
    4. 4.
    5. 5.
    6. 6.
    7. 7.
    8. 8. Make a Prediction<br />Build TheSimplest Thing That Could Possibly Work<br />Ship It!<br />Measure the Result<br />
    9. 9. Hypothesis<br />I think that if _________<br />then ________________ <br />because _____________.<br />
    10. 10. User Story<br />As a __________ , <br />I want _________ , <br />so that ________ .<br />
    11. 11. Hypothesis<br />I think that if _________<br />then ____________ <br />because _____________.<br />
    12. 12. User Story<br />As a __________ , <br />I want _________ , <br />so that ________ .<br />
    13. 13. Cheezburger<br />If we launch a site with funny cat pictures, then people will visit because people like funny stuff.<br />Unbelievably, it worked!<br />
    14. 14. Second Hypothesis<br />If we launch many sites with funny pictures, then even more people will visit because there are many tastes in humor.<br />Unbelievably, that worked too!<br />
    15. 15. Frustration and Pain<br />
    16. 16. Ask, “What Is The Simplest Thing That Could Possibly Work?”<br />
    17. 17. “Could Possibly Work”<br />Meditate on that for a moment<br />
    18. 18. COULD POSSIBLYWORK<br />
    19. 19. Unbelievably, it worked!!<br />
    20. 20. Understanding #1: Why? To Test a Biz Model<br />Make it fail and move on<br />
    21. 21. Understanding #2: Why? Easy to Pivot…No Investment<br />No Emotional Attachment<br />
    22. 22. Understanding #3: Why? Progress over Perfection<br />Get to Market Fast<br />
    23. 23. Pro Tip #1: Knifepoint<br />
    24. 24. Pro Tip #2: One Day Only<br />
    25. 25. Pro Tip #3: Accept Refactoring<br />
    26. 26. http://www.flickr.com/photos/takuyaoikawa/371523301<br />
    27. 27.
    28. 28. Make a Prediction<br />Build TheSimplest Thing That Could Possibly Work<br />Ship It!<br />Measure the Result<br />
    29. 29. KTHXBAI!!1!http://jobs.cheezburger.com<br />Technical PM – Core Platform<br />Experienced ASP.NET/C# Developer<br />Experienced Front-End Web Developer<br />http://scottporad.com<br />http://bit.ly/sd11-btp<br />
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