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Rand Fishkin StartupDay 2011 Speech
 

Rand Fishkin StartupDay 2011 Speech

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Learning from Failure

Learning from Failure

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    Rand Fishkin StartupDay 2011 Speech Rand Fishkin StartupDay 2011 Speech Presentation Transcript

    • Learning from FailureRand Fishkin, CEO + Co-founder, SEOmoz
    • I’ve Failed More Than Most
    • 3 Keys to Successful Failure
    • Fail Early
    • Fail Early
      here
    • Fail Early
      not here
      here
    • Fail with Metrics
    • Fail Survivably
    • The Learning Process
    • Easy Questions
    • What Went Wrong?
    • Which Stats are Off and By How Much?
    • What Will We Do Differently Next Time?
    • Hard Questions
    • Do We Have the Wrong Assumptions About the Market / Customer / Problem?
    • Do We Have the Wrong People?
    • What are the Odds We Screw Up Again?
    • Failing Sucks
    • Failure Can Kill Morale
    • Failure Can Cost You Great People
    • What Helps?
    • Present Risks Upfront
    • Explain Why
    • Frame Endeavors as Experiments
    • Be Transparent w/ Data Early and Often
    • Terrible Advice
    • Find Rand Online
      http://randfishkin.com/blog
      http://twitter.com/randfish
      http://www.seomoz.org