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Matt Shea StartupDay 2011 Speech

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Transcript

  • 1. Biz Model Philosophy:
    Kool Aid or Substance?
    @Matt_Shea
  • 2. 3 Sources of Revenue
    Government
    Consumer
    Business
  • 3. Consumer +Advertising
    Rent/Own
    Digital Items
    WildCoins
    Access
    Digital Items
  • 4. 95%
    5%
    Audience Conversion
  • 5. 51%
    49%
    Rev Breakdown
  • 6. Non-Optimal
  • 7. Consumer Cost
    Wholesale Cost
    =
    eCPM
  • 8. Why biz model it matters
  • 9. What are you selling?


    Access
    Upgrade
  • 10. Evolution
  • 11. Free *OR* Paid
  • 12. What could go wrong?
  • 13. Ruin your product
  • 14. Apple’s “Democratic” + 99cent Pricing
  • 15. A la Carte
  • 16. Buy vs Free Access w/ Upsell
  • 17. Time Rich vs Cash Rich
    Reward
    Buy
  • 18. Buy
    Earn (Time Rich)
    Sponsor
    Own
    Rent
    Sponsor
  • 19. PSA
  • 20. Summary
    Plan to evolve
    eCPM = Wholesale Pricing
    Biz Model > Feature Advantage
    Cash Rich + Time Rich
  • 21. @Matt_Shea matt@mattshea.com
    Thank you

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