Biz Model Philosophy:<br />Kool Aid or Substance?<br />@Matt_Shea<br />
3 Sources of Revenue<br />Government<br />Consumer<br />Business<br />
Consumer +Advertising<br />Rent/Own<br />Digital Items<br />WildCoins<br />Access <br />Digital Items<br />
95%<br />5%<br />Audience Conversion<br />
51%<br />49%<br />Rev Breakdown<br />
Non-Optimal<br />
Consumer Cost<br />Wholesale Cost<br />=<br />eCPM<br />
Why biz model it matters<br />
What are you selling?<br />”<br />“<br />Access<br />Upgrade<br />
Evolution<br />
Free *OR* Paid<br />
What could go wrong?<br />
Ruin your product<br />
Apple’s “Democratic” + 99cent Pricing<br />
A la Carte<br />
Buy vs Free Access w/ Upsell<br />
Time Rich vs Cash Rich<br />Reward<br />Buy<br />
Buy<br />Earn (Time Rich)<br />Sponsor<br />Own<br />Rent<br />Sponsor<br />
PSA<br />
Summary<br />Plan to evolve<br />eCPM = Wholesale Pricing<br />Biz Model > Feature Advantage<br />Cash Rich + Time Rich<br />
@Matt_Shea                    matt@mattshea.com <br />Thank you<br />
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Matt Shea StartupDay 2011 Speech

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Matt Shea StartupDay 2011 Speech

  1. 1. Biz Model Philosophy:<br />Kool Aid or Substance?<br />@Matt_Shea<br />
  2. 2. 3 Sources of Revenue<br />Government<br />Consumer<br />Business<br />
  3. 3. Consumer +Advertising<br />Rent/Own<br />Digital Items<br />WildCoins<br />Access <br />Digital Items<br />
  4. 4. 95%<br />5%<br />Audience Conversion<br />
  5. 5. 51%<br />49%<br />Rev Breakdown<br />
  6. 6. Non-Optimal<br />
  7. 7. Consumer Cost<br />Wholesale Cost<br />=<br />eCPM<br />
  8. 8. Why biz model it matters<br />
  9. 9. What are you selling?<br />”<br />“<br />Access<br />Upgrade<br />
  10. 10. Evolution<br />
  11. 11. Free *OR* Paid<br />
  12. 12. What could go wrong?<br />
  13. 13. Ruin your product<br />
  14. 14. Apple’s “Democratic” + 99cent Pricing<br />
  15. 15. A la Carte<br />
  16. 16. Buy vs Free Access w/ Upsell<br />
  17. 17. Time Rich vs Cash Rich<br />Reward<br />Buy<br />
  18. 18. Buy<br />Earn (Time Rich)<br />Sponsor<br />Own<br />Rent<br />Sponsor<br />
  19. 19. PSA<br />
  20. 20. Summary<br />Plan to evolve<br />eCPM = Wholesale Pricing<br />Biz Model > Feature Advantage<br />Cash Rich + Time Rich<br />
  21. 21. @Matt_Shea matt@mattshea.com <br />Thank you<br />
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