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Matt Shea StartupDay 2011 Speech
 

Matt Shea StartupDay 2011 Speech

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    Matt Shea StartupDay 2011 Speech Matt Shea StartupDay 2011 Speech Presentation Transcript

    • Biz Model Philosophy:
      Kool Aid or Substance?
      @Matt_Shea
    • 3 Sources of Revenue
      Government
      Consumer
      Business
    • Consumer +Advertising
      Rent/Own
      Digital Items
      WildCoins
      Access
      Digital Items
    • 95%
      5%
      Audience Conversion
    • 51%
      49%
      Rev Breakdown
    • Non-Optimal
    • Consumer Cost
      Wholesale Cost
      =
      eCPM
    • Why biz model it matters
    • What are you selling?


      Access
      Upgrade
    • Evolution
    • Free *OR* Paid
    • What could go wrong?
    • Ruin your product
    • Apple’s “Democratic” + 99cent Pricing
    • A la Carte
    • Buy vs Free Access w/ Upsell
    • Time Rich vs Cash Rich
      Reward
      Buy
    • Buy
      Earn (Time Rich)
      Sponsor
      Own
      Rent
      Sponsor
    • PSA
    • Summary
      Plan to evolve
      eCPM = Wholesale Pricing
      Biz Model > Feature Advantage
      Cash Rich + Time Rich
    • @Matt_Shea matt@mattshea.com
      Thank you