Jonathan Sposato

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Customer Acquisiotion & Retention

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  • Great slides, Jonathan. Is there any chance to get the video recording of the talk, too?
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  • key takeaways;partnerships work! so put wood behind BDbut also feature robustness. internet is highly efficient. more great features = more usersand again, not once did we get anything from TC : )
  • -lots of lessons-btw look at facebook how big a spike it was (we almost didn’t do it because we thought their audience was ‘wrong’)-once you make gains, you never really fall all the way back down-something magical happened in early days...
  • Amit’s da man!
  • or put another way; make it easy for other websites to say ‘yes!’
  • make it easy for people to write a great story.
  • Jonathan Sposato

    1. 1. Member Acquisition: <br />Some Unconventional Wisdom for going from 0 to 42Million/mo.<br />
    2. 2. 42M unique visitors/mo<br />3B+ pageviews /mo<br />
    3. 3. what you do NOT need<br />
    4. 4. what you do NOT need<br />“marketing genius”<br />
    5. 5. i’llgrant...<br />
    6. 6. So how to get users?<br />Picnik as a case study<br />
    7. 7. Start here.<br />*includes 3rd party auth-ed users<br />
    8. 8. growth history: part 1<br />
    9. 9. growth history: early detail<br />
    10. 10. so what were the moments of magic?<br />5 ingredients<br />
    11. 11. 1. powerful influencers<br />WHAT!!? That’s SICK!<br />
    12. 12. 1. powerful influencers<br />
    13. 13. 2. Great SEO<br />
    14. 14. 3. self cloning: API’s<br />
    15. 15.
    16. 16. Picnikinside Flickr<br />
    17. 17. Picnik app in-situ Flickr<br />
    18. 18. Picnik inside Photobox (EU’s Flickr)<br />
    19. 19. Picnik inside Photobox (EU’s Flickr)<br />
    20. 20. Picnik inside SmugMug<br />
    21. 21. Picnik inside SmugMug<br />
    22. 22. Picnik inside Yahoo! Mail<br />
    23. 23. Picnik inside Yahoo! Mail<br />added a custom splash screen to set context<br />
    24. 24. Picnik inside Photoworks (or American Greetings)<br />
    25. 25. Picnik inside Photoworks (or American Greetings)<br />
    26. 26. Picnik inside Facebook<br />
    27. 27. Picnik inside MySpace<br />
    28. 28. what else?<br />
    29. 29. 4. some luck...<br />Picnik is officially ‘a good thing’ : )<br />
    30. 30. 4. some luck...<br />“If simplicity is genius, then Picnik.com is the Einstein of photo editing programs.” —TIMEMagazine<br />2/19/07<br />3/17/08<br />
    31. 31. “luck is opportunity meets preparedness”<br />- robertevans<br />
    32. 32. early proactive PR.<br />“the cloud is the new desktop”<br />“picnik disruptive to desktop software”<br />“90% of photoshop, 10% of the time”<br />
    33. 33. 5. “always new”<br />
    34. 34. “superior market forces will always trump good or bad management”<br />- warren buffett<br />
    35. 35. END<br />and thank you!<br />

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